In short, yes—every professional interior designer should hire a professional photographer. To interior design clients, visuals are everything. So when it comes to showcasing your designs, your iPhone camera is not going to make the cut (sorry, not sorry). You're proud of your designs, right? So it is time to do them justice with the help of a professional interior photographer. More so than your average photographer, these niche professionals know how to showcase your individual design style and most importantly, understand what sells to interior design clients. They're not just here to capture a photograph, they're here to capture you at your very best.

Worried about the investment? High-quality photographs of your interior design work can be used across your website, social media and physical assets—repurposable content that is sure to make a return in customer acquisition. If you're still not convinced, here are three reasons you need to hire an interior photographer.

Elevate your brand image

Whether you like it or not, first impressions do matter. Your website portfolio and social media feed are a client's first port of call—what they see there will determine whether or not they want you to design their home. You can produce the most elegant, intricate designs but no one will bat an eyelid if the photos are just... meh. Not to mention, high-quality images are often associated with high-quality service. Don't just showcase your work, give your client a taster of the exceptional standards they can expect whilst working with you. Getting a professional photographer ensures that all your designs' photos encapsulate the vibe and aesthetics it wants to portray.

Side note: professional photography coupled with beautiful design is a tried and tested way to capture the attention of reputable interior design magazines. If you're looking to get published and elevate your brand image to a new level—it is time to give that interior photographer a call.

Save yourself the time

Okay, hiring an interior photographer is a big investment—but what is worth more, your money or your time? Your own attempts to take the perfect shots of your interior design projects are going to take a lot of time. Time that could be spent liaising with new clients, putting together a new design concept or marketing your brand. However, professional photographers possess all the right equipment and expertise to get that shot in no time at all. Hire an experienced interior photographer and you likely won't even need to oversee the process. Your time is precious. But we get it, so are profits. Remember that any money you spend on a professional photographer is an investment in your brand and the future of your career—and you can't put a price on that!

Achieve consistent quality

Nothing irks someone more than low-quality images. And without a professional, that is likely what you'll end up with. Yes, you might get a lucky shot here and there but consistency is key here. It is best to put your camera away and call on the experts. Your designs tell a story—discuss this with your interior photographer—but a low-quality image will distract a client from that story. A portfolio with inconsistent style not only loses its magic touch but may also confuse viewers.

Worse, inconsistent style and quality lead a client to assume some images were grabbed from other designers. Maintaining consistent quality assures clients that they are dealing with a legitimate interior designer.You also need to look for a photographer consistent with your niche—interior design. Like the interior industry, photographers tend to excel in one field over the other—don't expect a portrait photographer to produce the same quality shot as a professional interior photographer.

You're living the dream: you work in the creative industries in a city buzzing with artistic inspiration—London. However, working remotely or as a freelancer, can get a little lonely. Thankfully, London is filled with communal working spaces for creatives just like you.

If you're spending too much on coffee to secure a spot at your local cafe, then co-working spaces could be a much better alternative! Co-working spaces allow plenty of privacy while promoting a sense of community. There's space for you to do solo deep work, 1-on-1 meetings, and small group discussions.

Find all the benefits of working communally for yourself by visiting the best co-working spaces in London for creatives.

Creative co-working spaces in North London

Camden Collective

A space for: creative startups

Price: Starting at £300 per month

Location: Collective Auction Rooms, 5-7 Buck Street, NW1 8NJ

If you're down by Camden Town, take note of Camden Collective—a registered charity that takes over empty buildings and uses them to house free hot-desking spaces, affordable fixed-desk spaces, and subsidised offices for startups!

Highlights:

• Lunch Club
• Collective Socials
• Business support and mentoring

The Greenhouse N16

A space for: growing entrepreneurs

Price: Starting at £275 per month

Location: The Greenhouse, 49 Green Lanes, N16 9BU

The Greenhouse N16 is a co-working space run by creative individuals like you. It's a multi-purpose space for businesses of all sizes that come with everything a budding creative business requires. In other words, "they provide the space, you bring the ideas!"

Highlights:

• Free meeting rooms for members
• Café and greenhouse dining area

Creative co-working spaces in South London

Work.Life

A space for: solopreneurs

Price: starting at £7 per hour, £350 per month

Location: 5-7 Tanner Street, SE1 3LE

Work.Life has locations all across London but once you're a member at one, you're welcome at all! And there is the option to pay by the hour for those who are not ready to commit or simply want more of a drop-in space. Enjoy fully furnished office spaces, private meeting rooms, and unlimited coffee wherever you are and whenever you fee like it!

Highlights:

• Unlimited coffee
• Bonus digital community
• Access to all locations

Impact Brixton

Space for: creative natives

Price: starting at £35 per month

Location: 17a Electric Lane, Brixton, SW9 8LA

A bright, diverse and inclusive workspace for Brixton's creative community! Whether you'd like a quiet space to knuckle down or a buzzing office to fuel your ideas, there's a place for you at Impact Brixton.

Impact prides itself on facilitating connections between the local creative community. After all, running a business becomes easier in good company!

Highlights:

• Printing, scanning, and photocopying services
• Membership discounts
• Access to exclusive events and educational programmes

Creative co-working spaces in East London

ARC Club

A space for: animal-lovers

Price: starting at £15 per day, £180 per month

Location: 72-76 Digby Road, London, E9 6HX

Arc Clubs are more than office spaces, they are on a mission to "shape neighbourhoods into thriving and connected communities." Most importantly, Arc Club encourages members to maintain a healthy work-life balance. The selling point: Well-behaved animals are welcome in Arc Club canteens and social work areas!

Highlights:

• Printing and scanning services
• Partner perks
• Pets!

Neighbourhood Works

A space for: trendsetters

Price: starting at £89 per month

Location: 1E Mentmore Terrace, E8 3DQ

Neighbourhood Works is ideal for those creatives who find inspiration in bespoke artworks and nature, earning it a space on Elle magazine's "Top 10 Co-working Spaces in the UK" list. You'll find a Neighbourhood Works close to all the most fashionable spots in London, this one is found in the heart of trendy London Fields, so you'll be just a few steps away from your favourite brunch spots, cinemas, and hidden local gems.

Highlights:

• Peloton room and yoga studio
• Unlimited tea and Climpsons coffee
• Pet-friendly spaces

Creative co-working spaces in West London

Huckletree

A space for: hustlers

Price: Starting at £35 per day, £185 per month

Location: MediaWorks, White City Place

You can't change the world alone, but as a team, anything is possible! And when it comes to networking and business growth, Huckletree is the place! Huckletree has 7 themed workspaces (aka hubs) scattered around the UK and Ireland. Their White City space is home to innovators in the Future Living space. Visit their website to find out which site is the best suited to your creative business.

Highlights:

• Business mentorship and courses
• Exclusive discounts

Second Home

A space for: eco- conscious creatives

Price: Starting at £60 per day, £250 per month

Location: 68-80 Hanbury Street, E1 5JL

Fact: green spaces make people happy. And that's what Second Home is all about!

Second Home is a co-working sanctuary in East London. With a range of Membership options, you can work however and whenever you prefer. At Second Home you'll find more than just a desk, you'll find a whole community (pets included)!

Highlights:

• 10% Libreria discount
• Weekly wellness events
• Unlimited Printing

Nejla Renee has always had a passion for fashion, routed in an understanding that dress is the best vehicle to express your most authentic self. After a successful career in finance, Nejla returned to her lifelong dream of sharing her knowledge as a personal stylist.

Nejla Renee Styling offers a service that is equal parts practical and passionate, combining her keen eye for detail and strong understanding of fit and proportion with her innate sense of style and desire to educate others on the power of a great wardrobe.

Nejla recounts her progression from a fashionista with a dream to one of the top personal stylists in New York.

Natural Instincts

I previously worked in finance, but realised that was not where my passion was. I’ve always had a natural talent for fashion and knowing what types of clothes work for people so I used my passion and experience to launch my own business. My education in business really helped with the logistics of building a legitimate business. Exceptional relationship building is key, no matter what kind of business you are in.

The mindset of sucess

I built my business from scratch as I was coming from a completely different field. I started my business about 12 years ago now, and at the time there weren’t that many people doing personal styling so I never felt as though I was playing catch up, if anything I was a pioneer in the personal styling space.

Pursuing my new career wasn’t difficult because I didn’t leave any room for doubt; I just made the decision to succeed. There were definitely times when doubt would creep in but ultimately I knew that I was doing the right thing.

In retrospect, there is nothing I would change or wish I had known sooner. My naivety has helped me become who I am and have the business that I do today. Besides, I don’t believe in regret only experiences as opportunities for growth and change.

Hitting the spot

I come to understand my clients through a series of deep-dive questions and exercises that discover who my client is and what they want. Then, we delve into their closet. Here I can gather more information on the types of clothes they naturally gravitate towards. I then take all that information—and trust me there is a lot—and create a visual that represents my client’s new style identity. We ensure we are on the same page with this vision before proceeding further.

I know I've perfected a client's personal style when, at the end of the process, we put together clothes we kept from their closet cleanse and new things we added to create looks that let their true selves shine. Usually, at this point, my clients experience so much joy because they finally feel as though they have everything they need to show up in the world.

Vintage gems

My personal style: Edgy. Bold. Chic.

My favourite piece in my wardrobe right now is a vintage colour-blocked corset top, I’ve had it for 10 years and it is such a unique piece. Individuality is what I love about vintage. I feel sexy and powerful in it and I love that I can style it in so many different ways. It’s unique, timeless and versatile!

Benefits of style

I think a strong sense of personal style lends a distinct level of confidence to any individual. With that confidence, they can then focus their energy on the other things they do in their life and not let not having the right thing to wear hold them back.

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Follow Nejla Renee on Instagram for your daily fashion fix and find out more about her services on her website.

Colour speaks volumes. The right colour palette elevates your work to a new level but finding it takes time and effort. A tip making the search for that dream colour combo a little easier: use a colour palette generator.

Like a colourful PA, a colour palette generator tool will reduce the time it takes for you to find the perfect colour combo for your creative project. As all designers know, there is no one-size-fits-all approach to building a colour palette. Which is why, like colours themselves, colour palette generation tools come in many different shades. Whether you're looking to automate your design process, find a colour scheme for your Instagram feed or get a dose of colour inspiration, there is a colour palette tool that can solve your creative dilemma.

We cannot just pick one, so we prepared a list of the best colour palette generators you can try now!

Huemint - See Colours in Action

Huemint allows you to play around with colour palettes, locking in your favourite shades and swapping in new ones until you find the perfect combo. But how can you be sure a colour combo really works until you've seen it in situ?

Which is why Huemint then applies that colour scheme to mock-ups of merch, packaging, signage and more—amazing, right?

Farbvelo - Generate a Wild Card

We all need a little burst of inspiration now and again! Farbvelo's colour generator provides just that! See things from a new perspective—again and again and again. Use Farbvelo to generate endless colour combinations. Eventually, one is sure to hit the spot!

Top tip: play around with the settings to get colour palettes customised for your needs.

Visualist — From Picture to Palette

Have you ever found an image that perfectly captures the colour scheme you're going for—but you just can't figure out the hex codes? Or even if you did manage to, wouldn't it be great if it didn't take so damn long!? If the answer is yes, you're going to love Visualist.

Upload any image to your Visualist library and watch as AI pulls out the key colours and compiles them in a colour palette. You can then further customise the palette it creates and download it as a new image—pretty cool, right?

Want to try it out for yourself? Join the waitlist here!

Colorkuler - Build a Colour Coordinated Feed

Let's face it, we all obsess over the aesthetics of our Instagram feed! And rightly so, Instagram is often your first impression to potential new clients. Colorkuler analyses your Instagram grid and determines the dominant colours—and there you have it, a colour palette to work with going forward even potential new brand colours!

Colour subliminally says a lot about you and your brand, it's worth checking that yours are doing you justice!

Khroma - Embrace AI

To get started with Khroma, you'll need to select 50 colours from a seemingly endless array of hues and shades. Khroma then uses AI technology to memorise your colour preferences and recommend palettes to your taste.

You can save all the colour combos recommended to build a reference bank of tailored colour combos you're sure to love!

Speaking in Color - Turn Words Into Colours

Hex codes? So old-fashioned! The next it girl is using words to identify colours. Sometimes we can't visualise a colour but we can describe it as a memory, a setting, or a feeling—with Speaking In Colour—that's all you need! Describe the mood of your colour palette the best you can, et voila! You'll have your perfect colour palette in a matter of minutes.

The demand for personal styling services naturally dwindles a few times a year—it's nothing to worry about and no reflection of the quality of your services. That being said, less contact with clients and no styling new appointments in your diary can be pretty anxiety-inducing. Instead of staring into the abyss and finding fault in yourself, convert your downtime into a productive period for your business and your mind.

Use these quieter periods as an opportunity to elevate your skills, expand your network and nurture your passion for the personal styling industry. Time to put on your best outfit and get to work!

Start studying

You thought your school days were over? Think again! Personal styling is a competitive industry—take this lull as a sign it's time to refresh your knowledge. Reputable professionals and schools such as the London College of Style offer an array of online courses to help you develop new skills or refine existing ones. Your existing clients will appreciate your heightened skillset and an extra accreditation next to your name is sure to attract a new clientele.

Remember, studying can be social too! Following fellow styling professionals or trendsetters in the fashion space will keep you up to date with industry news and emerging trends.

Go out and socialise

Repeat after me—networking is key! A quiet work schedule means more time to socialise with fellow industry professionals and potential new clients alike. Don't limit yourself to your existing circle. Be creative in who you reach out to—a local organisation, a brand you have always admired, etc. Think about who your ideal clients are and how you can align yourself with them. Who knows, maybe that next message will lead to an exciting new project!

Nurture your passion

Just like any creatives, personal stylists can suffer from creative burnout. A little break is a good time to re-energise and remember why you fell in love with the personal styling industry in the first place! Flick through your favourite fashion magazines, visit your favourite clothing stores (yes, in person) and read through your glowing client testimonials—remind yourself why you love fashion and why your clients love you!

How about taking some time to explore your other passions too? Pick up a hobby, organise time with your friends or pursue that passion project you've always dreamt of! There is a world away from work and this is the perfect opportunity to explore it.

Wedding planners, have you ever made it to the end of a wedding and been, well, super relieved it was all over? Chances are you made the same mistake as countless other wedding planners: ignoring the warning signs of a toxic client.

Wedding planning is a competitive industry, so securing clients always feels like a great achievement. However, sometimes your clients turn out to be a little problematic; critiquing your packages and rates, demanding 24/7 availability, and shutting down all of your suggestions. Yikes! After reflecting on your time spent working with a difficult client, you can often see that the signs were always there—some discreet, others clear as day.

Whilst securing clients is essential to your business' success, so is preserving your mental well-being. A negative relationship is not good for you or your clients. To prevent any imperfect partnerships in the future, watch out for these red flags when meeting with new clients.

Radio Silence

Everything is prepped. Your clients have signed the contract, paid the retainer, and out of nowhere they... go missing.

You try to contact them multiple times via email, text, and calls—but to no avail. Then, out of nowhere, they return. Expecting everything to be in place. Some clients don't want to be heavily involved in the planning process, that's fine! But 0 communication with no prior agreement is not okay. If your clients are suspiciously hard to contact right from the outset, it could be a red flag.

These are the type of clients that expect you to do the impossible. Often these clients don't even tell you what they want but will always have something to critique in the ideas you present. Whatever you do, it'll be wrong! Slow to no communication will disrupt your entire workflow—take our advice, reserve your time for other clients and run!

Incessant Bargaining

Everyone loves a bargain! However, there is a fine line between ensuring you're getting a fair price and becoming disrespectful.

If a client questions the price of every single one of your wedding packages, repeatedly compares your services to cheaper wedding planners, or says the unthinkable: "your services aren't worth that much"—red flag! Don't fall for it—stand by your prices! These clients are manipulating you. They like your services, but want it for cheap. If a client refuses to come to terms with a well-reasoned explanation of your pricing, it is probably best to call off the partnership on your own terms.

Hour Hogging

If a client is demanding an unreasonable amount of your time in the early stages of planning, it could be nerves but it could also be a sign of controlling behaviour to come.

This is the type of client who doesn't care if it's your rest day, 3 am in the morning, or even if you're at another client's wedding—they'll call you. Best to avoid getting to that stage. Respect should work both ways. If you've clearly discussed your office hours with them but they continue to overstep your boundaries then working with them will only have negative repercussions on your other projects. Nobody should steal precious moments out of your "me" time!

Suspicious Storytelling

If there are bad clients, then there are also bad wedding professionals. So at some point, you may encounter clients who have already worked with other planners before you—and that's okay! But what is not okay is acting unprofessionally and consistently badmouthing their past planner. Criticising is acceptable, but if you feel like they've gone below the belt then you should take the and leave—who's to say you won't be next?

A client has a right to privacy but being very secretive about why the relationship broke down could also indicate potential future issues.

Picture this: You've spent hours searching for the perfect image. You've finally found it. Well, almost. If you could just remove that one pesky distraction in the background. Sound familiar?

Image background removal tools are available to creatives, but some are tricky to use. Even tech-savvy creatives know removing the background of an image takes time and energy—time better spent creating!

With new AI technology, you can forget the lasso tool and manual erasers. Get the perfect image in just one click.

Most of these tools are free. Some even come with extra image editing features!

Add these background removal tools to your design toolkit. Never miss out on an (almost) perfect image again!

This article will explore:

• Top tools for image background removal
• How to use background removal apps and software
• Tips for creatives to enhance their image editing process

One-click background removal by Visualist

Best for: moodboard fanatics

Visualist is software for creative professionals to work, earn, and scale better.

Visualist offers a moodboard-making tool that includes an easy-to-use background remover. You can remove image backgrounds with just one click.

Once you're happy, download your background-free image or add it to your moodboard!

Too good to be true? Visualist is in private Beta.  Sign up for the waitlist now!

Image background remover by Canva

Best for: DIY creatives

Chances are, you're already familiar with Canva, But have you fully explored their image background removal tool?

You can edit individual images or remove backgrounds in presentations, posters, and more!

The catch? Canva's background removal tool is exclusive to Canva Pro users. Why not sign up for a free 30-day trial and give it a try? You'll also gain access to a wealth of templates!

Background remover by Cutout

Best for: editing in bulk

Cutout.Pro is a free background remover designed for bulk image editing. Compatible with Mac and Windows, the Cutout App allows you to remove backgrounds effortlessly—up to 10,000 images at a time!

Express Background Remover by Adobe

Best for: extreme precision

Adobe's Express Background Remover is another promising tool. It's simple to use and delivers great, clean results—what's not to love?

If you want to customize your new image, simply sign up for an Adobe account to access a variety of fun photo editing tools!

Background remover by Retoucher

Best for: on-the-go creation

When creativity strikes, you need to act fast—meaning, you need that background gone now!

If that's your story, Retoucher's Background Remover fits your style.

Capture images on the spot and remove the background instantly—now nothing can slow your creative flow!

The rise of freelance working has allowed creatives greater flexibility and autonomy in their careers but at times, freelancing can get pretty lonely. Community is an essential ingredient of creativity. Being a part of a community of like-minded creatives boosts productivity, provides support and keeps us inspired.

Thankfully, creative freelancers have figured out a way to secure the best of both worlds by, you guessed it, getting creative! Meet a selection of freelance writers, designers and creators who have found community in unconventional places—and learn just how they did it!

The Social Searcher: Amanda Guerassio

"I've been an independent designer for over 15 years, and I can tell you that having a community of people who get it is such a relief. As much as your family or friends may support you, if they aren't in the freelance trenches, they don't understand the everyday stresses and issues you face. Which can leave you feeling incredibly lonely. For me, it has been important to find two distinct communities: one that is centred around my creative field (design) and one that is centred around female business owners. They've both been so helpful in learning new things, inspiring new ideas, staying motivated and discovering opportunities. You do have to do a bit of trial and error with different groups and find the format and vibe that works for you—but it's totally worth it!"

Amanda Guerassio is a brand strategist, designer and founder of Studio Guerassio.

The Matchmaker: Daniel Tortora

"For me, the answer to building a network is LinkedIn.  I look at my connections' connections, and then connect with them! I connect with people whose posts and comments I vibe with and when someone sends me a connection request, I only accept if what we do is closely related. I've also got a list of other freelancers whom I've met over the years that specialise in areas I don't cover but that my clients may need (cover designers, indexers, life coaches, etc.) It's like I have my own little club and I'll always refer my clients to people in that network! It's fun knowing that the people I know, know each other. When you're talking to someone and you know the same people, it always breaks the ice, right? And the best part? When you refer people (and it works out), people love to return the favour."

Daniel Tortora is a freelance nonfiction book coach and editor. Connect with Daniel on LinkedIn.

The Social Introvert: Tara Reid

"I’ve been an online entrepreneur for 17 years, and in that time I've experienced the value of community firsthand. As a huge introvert, I need to have people who understand the struggles of being a freelancer whom I can connect with. The best place to find these communities is Facebook Groups. I am part of both free groups and paid groups (often included with a membership or program I am signed up with) have been invaluable for finding my 'business besties', as I like to call them!"

Tara Reid is a business coach helping even the most introverted creatives to scale their businesses. Learn more about her services on Instagram.

The Digital Mingler: Danny Browne

"The communities I am part of really influence the way I operate and create online content. The best way to search for community is by joining groups on Facebook and LinkedIn—I've even gotten some work through friends I have made in Facebook groups.

A massively underrated place to find community is Reddit. Joining the right subreddits can allow you to ask questions without anybody knowing who you are and find other people who are struggling too. Even experts don't know everything!

I would also advise hopping on to virtual events. They're really great for learning new stuff as a freelancer and with some of them you get to see each other on Zoom so it's a little more interpersonal. The old adage is 'it's not what you know, it's who you know' so, even if you're a bit of an introvert like me, get yourself out there! It's tough, but you'll be so much better for it and so will the work you produce."

Danny Browne is a freelance content specialist and founder of Found at One—a content marketing consultancy specialising in creating attractive and engaging campaigns.

The Self-Evaluator: Hayley Slade

"To find a sense of community you have to first know what you bring to the table. Your community has to be aligned with your values and goals, you need to know who you want to learn from and connect with. Get into groups, go to networking events, and find women-led events like brunches, luncheons, and online groups. Try all the different types of communities out there to learn exactly what you want to create for yourself. Then, start showing up. Hold your own events, post on social media, train, teach and open your virtual (or in-person) door. Community is the absolute biggest catalyst to business growth. Without it, we wither."

Hayley Slade is the CEO and founder of Slade Copy House.

Wedding industry mentors have a broader field of vision—they know why your wedding business is stagnant and how to relaunch it.

Are you struggling with starting or growing your wedding planning business? You've tried it all: exhibiting at wedding trade shows, reaching out to fellow wedding professionals and doubling down on your social media efforts. And yet, you're still not picking up your dream clients. This is where a wedding business coach comes into play. Wedding industry mentors have a broader field of vision—they know why your wedding business is stagnant and how to relaunch it. They'll help you unpack what your business lacks, build a business strategy to get it back on track and help you rediscover your passion for wedding planning. If you're determined to succeed in the wedding planning industry, here are 3 reasons why you should say yes to a wedding business coach...

Build a robust business strategy

As a wedding planner, you are first and foremost a creative. But you're also an entrepreneur, which means you have a lot to learn about the world of business. With the help of a wedding business coach, you will learn how to cover all the operational gaps, meet legal considerations, hire the best people, and make the most out of your resources and profit. No more investing in complex software that's not compatible with your business! You can opt for 1-on-1 sessions for dedicated business coaching, or group sessions to connect with other professionals in the industry—networking is the key to a successful business.

Take control of your time

Wedding planning is a fulfilling yet demanding career. Your schedule is jam-packed and weekends don't feel like it at all! Instead of drowning in social media marketing, replying to emails, and meeting new clients all at once, a business coach teaches you how to manage all your responsibilities. Organisation is a wedding business coach's middle name. Working with a coach will help you to identify your top priorities and organise your tasks accordingly, schedule your workload in a manageable way, and guide you to finding a healthy work-life balance. Business coaches can also give you access to templates and resources that help to automate the mundane parts of your job, like client invoicing, staffing formulas, and more. In short, it's time to reclaim your time and go back to dedicating your energy to the creative side of your work.

Know your worth

Here's the thing, the more you underprice your services, the more you undervalue yourself—something a lot of potential clients run away from. A wedding business coach helps you to debunk your self-imposed limits. Starting with combatting any questionably low rates just to meet a target number of clients and saying "no" to big opportunities because of perceived skill gaps. Wedding business coaches will guide you through pricing your services and securing clients—say hello to fuller books and bigger profits!

Money aside, a mentor also makes sure you know your self-worth—that you appreciate yourself and the work you're putting in. A wedding business coach can help you to develop accountability and a success mindset. They provide valuable advice on setting healthy boundaries and keeping your cool in certain situations. This way, you won't get exploited or demotivated in times of struggle. In other words, working with a wedding business coach is like having a good friend always looking out for you!

As a fashionista, nothing beats the in-person styling experience—choosing stylish pieces, feeling the fabrics, and seeing your client's joy when you find the perfect outfit!

The rise of online shopping means people have more freedom to create their wardrobes. But they are also overwhelmed by choices, influenced by trends, and unsure how clothes bought online will fit—all areas where a virtual personal stylist can help. The role of a personal stylist is more relevant than ever, but clients now want a new type of personalized styling. How can personal stylists meet these changing demands? Simple, go virtual.

Offering virtual stylist services won't change what you do or how you help your clients. You'll just deliver it differently.

This article will explore:

• The benefits of becoming a virtual personal stylist, including flexible scheduling and increased profitability.
• Strategies for expanding your client base globally through online styling services.
• Tips for leveraging digital tools and passive income opportunities to enhance your virtual stylist business.

Ready to become a virtual stylist? Here are 3 reasons you should!

Earn more, save more

In-person interaction is invaluable, but Zoom and other digital tools make it easy to build trust and rapport with clients remotely—and at a fraction of the cost.

Working as a virtual personal stylist, all you need is a stable internet connection! You save on transportation and other expenses compared to in-person styling—boosting your net profit!

When offering virtual stylist services, explore passive income opportunities. Sell online resources and courses, like style guides and closet cleansing tutorials. It's a great way to boost earnings and increase your value to clients

Learn more about Erica Ball's experience as a virtual stylist.

Take control of your time

One of the best parts of being a virtual personal stylist is the flexible schedule.

1-on-1 virtual styling sessions usually run about 30 minutes, depending on your and your client's needs. You can work with several clients per day and still have plenty of free time.

The best part? You will have more time to build better relationships with your clients. Without long hours traveling and getting ready, you can spend extra time getting to know your clients and creating a truly bespoke service.

With a virtual calendar, you can control when clients book appointments. This lets you block out time for family, friends, and "me" time!

Learn more about Christen Johnson's experience as a virtual stylist.

Expand your clientele

Time to bring your expertise to a global market!

Offering virtual stylist services more than doubles your reach. You're no longer limited to local clients—you can connect with clients worldwide. Many clients today prefer online services, so adding this option makes you more appealing to a wider market.

Virtual styling is an exciting chance to challenge yourself creatively with clients from diverse backgrounds. You might even get to style that international brand you love!

As a personal stylist, nurturing a strong relationship with your clients is the goal—and long term relationships are mutually beneficial to you and your clients. Working with a stylist long-term means a client receives an increasingly tailored experience and feels confident in expressing their needs and wants. Whilst as a styling professional you benefit from regular work, increased security and the privilege of watching their style and confidence evolve.

So how do you build lasting relationships with clients as a personal stylist? I'll hand this one over to the experts...

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Grow together

Jeffrey Ampratwum

"Every stylist should have a comparative advantage that makes you and your services unique. I like to connect with my clients on an emotional level so that we can begin to build on aspirations, goals and expectations. It is extremely important to personalise and humanise your service and relationship with clients—the more out of touch you are with reality, the further you push styling clients away. Communication, therefore, is an integral aspect of your business. If someone feels they can never get you on the phone for an emergency wardrobe malfunction, they will simply not continue growing with you. I like to tailor my communication to whatever suits my client. Quick text and voice notes are often preferred but email and socials are great for references."

Jeffrey Ampratwum teaches Menswear and Fashion Styling at The Fashion Institute of Technology. His work as a fashion editor and curator also includes directing and styling fashion editorials for top magazines and shooting visual campaigns for brands. Follow Jeffrey on Instagram.

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Develop a deeper connection

Susan Padron

"The way that I develop long-lasting relationships with my clients is by connecting with them on a deeper level, beyond just finding beautiful clothes for them to wear. Being someone's personal stylist is such a gift because you're being welcomed into a state of vulnerability. Whether you're looking into their closet (a place that no one but them really gets to see) or talking about body image, it's all centred around delicate conversations. As a personal stylist, you have to know how to 'hold space' for your clients, they need to feel that you are there to support them and that they can trust you. When you're able to develop that deeper connection, it's easy to have clients for years and years."

Susan Padron is an intuitive personal stylist, working closely with her clients to help them discover their authentic selves through their wardrobes. Find buckets of style inspiration on Susan's Instagram.

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Find a match

Brigid McGrath Stasen

"My number one secret to building a relationship with clients is to get to know them and their lifestyle and match their clothes to that.

I help recurring clients to build on their existing wardrobes. I pride myself on the fact that my clients never have a blouse, skirt, or pair of trousers in their wardrobe that they love but don't know how to wear. I anticipate what pieces they are going to need for a new season and leverage what pieces they already have in their wardrobe."

Brigid McGrath Stasen is a seasoned stylist with a background in boutique management. Now, Brigid is revolutionising personal trunk show shopping with her loyal clients.

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Be authentic

Lisa Strandberg

"Having an authentic connection with your client is essential. Great customer service is a key factor in building strong relationships. As a small brand or business, being responsive to a  client's needs and creating things they love are all critical. My clients will often hear from me personally, and they love that. At The Shore Line we have a significantly higher customer return rate than the industry average, and that is something I am proud of."

Lisa Strandberg is the co-founder and creative director of The Shore Line, an independent women's resort wear brand. Lisa worked as a stylist prior to becoming a founder.

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Keep Communicating

Evonya Easley

"The key to lasting client relationships is communication. I check in with all my clients on the first week of every month to anticipate their needs. We communicate mostly via texts and phone calls but I also have an email system set up. My clients love my personal touch. I am passionate about making clients feel important when I communicate or when they use my services. I never use my phone or discuss other clients when I'm with a client—my focus is all on them."

Evonya Easley is a certified personal stylist and founder of Love E Fashion. Evonya has over 15 years of experience in the styling industry and specialises in styling busy, professional women.

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Build the trust

Holly Chayes

"I think the keys to sustaining long-term client relationships are trust, genuine connection, and growth. Building trust is vital to sustaining any relationship long-term. Having a genuine connection with your clients makes the styling process so enjoyable, and growing as your clients grow helps keep the client relationship strong."

Holly Chayes is a personal style coach and consultant helping her clients to discover and claim their authentic personal style. Follow Holly on Instagram.

All interior designers dream of landing a feature in a recognised interior design trade publication. Not only will your designs look beautifully in the gloss spread of a magazine, but a trade publication feature is also a great way to bolster your reputation in the interior design industry and attract new clients.With the ever-mounting costs of running an interior design firm, is hiring a professional publicist worth the expense? Or can you successfully manage your own PR and marketing? Here's a complete guide to managing your publicity as an interior designer and landing a feature in your dream magazine.

Do interior designers need a publicist?

An interior design publicist can help you to build brand awareness by showcasing your brand in relevant media outlets such as interior design trade publications and on social media. Before taking your brand to the media, a PR professional will help you to consolidate your brand messaging, identify your USP, and determine your target market.

For interior designers, the ultimate PR win is landing a feature in a celebrated interior design magazine such as Architectural Digest or House & Garden. However, capturing the attention of journalists as a new designer can be tricky. A publicist will likely have an existing relationship with journalists and editors, as well as a wealth of knowledge of their specific criteria which will make it easy to break down the initial barrier between you and the industry.

That being said, a publicist is not your only ticket to getting published. Many interior designers pay high prices for a publicist to bag them precious press opportunities, but others have taught themselves the art of PR and have successfully landed PR opportunities as a result. To successfully manage your own PR you need to be savvy, organised and, most importantly of all, yourself.

How do interior designers get published?

Contrary to popular belief, publications want to publish relatively unknown interior designers, even with small portfolios of work. Star-studded interior designers might receive requests for publication, but the majority of the time editors commission interior designers based on their pitch. Which means that the only thing between you and a feature in the interior design publication of your dreams is a stand-out pitch!

Another quick win for having your work published is to submit your work for interior design awards. There are thousands of interior design awards spanning all levels and niche areas of design, all of which are a great way to gain publicity for you and your business. Whether you choose to submit your work to magazines, awards or other media outlets, a great pitch is your ticket to success. We've prepared a bank of practical pitching tips to help you sell your brand, get the attention of journalists and present your best work—all you have to remember is PITCH.

How to pitch to an interior design magazine

Perfect your interior design pitch and land features in top interior design publications following our simple pitch writing formula. All you need to remember: PITCH.

(P): Position yourself as the expert

People want to read the stories and advice of experts, so you must convince journalists that you are one. Use real examples to illustrate your expertise and don't be shy in sharing what makes you stand out from the crowd. That being said, remember this is not a sales pitch (they are not a client!) One foolproof way to position yourself as an expert is to share your recent and relevant awards or achievements. A fresh perspective also makes you seem well-informed and trustworthy. Try offering a teaser of your original research about different interior trends and their effect on the current market.

(I): Intrigue with your subject line

Journalists and editors receive hundreds, or even thousands, of pitches every day. The key to standing out from the crowd: your subject line. First, clearly state that this is a pitch. Don't assume editors will automatically know why you're getting in touch. The rest of the subject line should both inform and intrigue. What can the journalist expect when opening the email and why should they bother?

Quick tip: avoid your subject line being cut off by keeping it to approx 50 characters.

(T): Tailor your pitch

Let's get straight to the point—your pitch will end up in the trash if it sounds generic and bland. Don't even think about sending a copy-paste email template to every journalist in your mailing list! Take your time and personalise each pitch to fit each editor. Get to know them a little bit by browsing through their previous work and socials. For extra bonus points, reference something about them or their previous work and what inspired you to reach out to them in your pitch.

Also, always consider their medium. Be clear as to whether this journalist works in television, radio, newspaper, magazine, blog site etc. You don't want to tell a radio journalist to "write about your brand".

(C): Cut to the chase

It's called an elevator pitch for a reason! If it helps, you can even pretend you're writing a Tweet and have to stick to the character limit. You'll get that concise and punchy pitch by writing something your recipient can read in less than a minute. One to two paragraphs are enough to present your idea as it is easier to digest and understand. Providing a brief synopsis highlighting the relevant points can make the journalist invested and inclined to learn more. You want to provide a teaser, not the whole story.

(H):  Hawk your portfolio

Great! You've got the journalist's attention. Now seal the deal by sharing your stunning portfolio! The best way to get your portfolio up to scratch is to invest in a professional interior design photographer. Not only will your portfolio look sleek and polished, but so too will your website and social media feeds. You'll likely have many pictures to choose from, but there is no need to share them all. Select a few images that align with the tone of the publication you are pitching and are relevant to the topic. If you're looking to be featured as an expert on kitchen renovation, time to showcase that beautiful kitchen you just completed.

What next? Your post-publishing to-do list

Congratulations! Your well-crafted interior design pitch paid off and you landed a feature in an interior design publication. Now what? We get it, you want to "ride the wave" and begin pitching your next project, but hold on just a second! Whilst there is an overwhelming amount of advice on how to get published as an interior designer, there is very little on what interior designers should do after being published. If you want to really make the most of a PR opportunity, how you act after getting published is just as important as the magazine feature itself. Take the following steps to make the most out of your press as an interior designer.

Maintain a relationship with the editor

Twitter, Instagram, LinkedIn—there is an abundance of social platforms to help you maintain professional relationships. Follow the journalist/editor who commissioned you and you'll be first to see future opportunities they advertise. Not to mention, they'll be kept up to date with any exciting new projects you post and may even initiate contact with you because of them. Maintaining professional relationships requires time and effort. But even a like or comment here and there goes a long way. Also, it's nice to show support. Everyone appreciates a boost in social engagement here and there.

Repurpose the content for your socials

Getting published is a great achievement—you deserve to show it off! Share your published work on all your social media platforms—again and again! This way, prospective clients will see that you are an established interior designer, well-regarded in your field. Remember to tag both the publication and the journalist in all promotions—a re-share is great for reach! When posting images to your Instagram feed, use captions wisely—you could use an excerpt from the interview or share an explanation of your process. Also, use your Instagram stories to share direct links to the article. You should link to the published article in your Instagram bio too.

Use this feature, to help land your next

Always use your published PR to jump-start another PR opportunity. Landing your first feature is the hardest part, but you will be surprised at how your now-published work editors' attention. The fact you have worked with other journalists before proves you are experienced, professional and reliable—so make sure all future editors know that from the outset!

The takeaway

Hiring a publicist for your interior design firm is a fast-track ticket to landing features in interior design publications, but it is by no means the only way to get published as an interior designer.

Instead, you can master the art of pitching to journalists by being original, personable and professional. The job doesn't end after landing a feature in a top interior design publication. Post-publication you should look to maintain a relationship with the magazine editor, promote your work on social media and use the publicity as social proof to help land your next trade publication feature.