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Features

Made For

Company

Pricing

Blog

Resources

Merch

Chapter 3. Anatomy of a BouCo
The 4S hallmarks that defines
a boutique company (BouCo)
Chapter 4. Taste Capital
How discernment becomes the new form of capital
Explore Visualist’s 2025 Boutique Economy Report
by clicking on elements across the page.
Chapter 1. The Boutique Shift
Why the market is moving from scale to selective
Chapter 10. The Boutique Future
Signals and predictions for where boutique is headed
Chapter 2. Defining the Boutique Economy
The macro forces shaping a new business paradigm
Chapter 9. Invisible Ledger
Uncovering the hidden work in the boutique economy
Chapter 8. Navigating AI
Balancing leverage and authenticity in the AI age
Chapter 7. The Boutique Professional
Archetypes of the modern boutique founder and pro
Chapter 6. Meet the Bou(gie) Client
Who today’s boutique client is, and what they expect
Chapter 5. Selling Taste
Turning signature style into services—and sets
Explore the report
Chapter 1
The Boutique Shift
Why the market is moving from scale to selective
Read more
Chapter 2
Defining the Boutique Economy
The macro forces shaping a new business paradigm
Read more
chapter 3
What Makes a BouCo
The 4S hallmarks that defines a boutique companie (BouCo)
Read more
chapter 4
Taste Capital
How discernment becomes the new form of capital
Read more
chapter 5
Selling Taste
Turning signature style into services—and sets
Read more
chapter 6
Meet the Bou(gie) Client
Who today’s boutique client is, and what they expect
Read more
chapter 7
The  Boutique Professional
Archetypes of the modern boutique founder and pro
Read more
chapter 8
Navigating AI
Balancing leverage and authenticity in the AI age
Read more
chapter 9
Invisible Ledger
Uncovering the hidden work in the boutique economy
Read more
chapter 10
The Boutique Future
Uncovering the hidden work in the boutique economy
Read more