As a personal stylist nothing beats the feeling of seeing your client happy and confident in their new found personal style. But unfortunately, as the industry becomes more competitive, it can be challenging to find new clients.
New personal styling clients wont just come knocking on your door, you have to go out and find them. And you're going to need to be creative with where you look. We've compiled a map of places for personal stylists to explore in the hunt for new clients. By leveraging these opportunities, you can increase your visibility whilst locating and attracting budding fashionistas.
So, whether you're new to the personal styling industry or looking to take your styling business to the next level, read on to discover some exciting new avenues for growth.
Join Facebook Groups
Many personal stylists pour so much energy into Instagram that they forget about the real goldmine, Facebook. Facebook users likely fit snuggly into your target demographic of women aged 25-60, and marketing on Facebook is completely free!
Facebook groups are pre-made communities for you to join and connect with, whilst promoting your styling services in the process. You can join groups specific to the styling and fashion niche to find clients already seeking expertise like yours, or think outside the box and join Facebook groups related to things your target demographic might be interested in, such as local events and businesses.
When posting in the groups always be friendly and personable and include samples of your work alongside clear contact details!
Call Upon Family and Friends
Your family and friends are your biggest cheerleaders, if you tell them they are looking for new clients they're sure to recommend you to everyone they know. Hey, they might even be interested in your styling services themselves!
Maybe you could offer some free consultations to your nearest and dearest so they can see the magic for themselves.
You never know where your next lead could come from, so you need to take every opportunity you get to promote yourself and your services.
Participate in Local Events
Guess what? Your ideal clients are most likely your neighbours.
Your local community is full of people in need of a styling service like yours, so go and meet them! Attend fairs, events happening at your child's school, community networking events and local business openings—the more people you know, the more likely you are to make connections and remember, word of mouth travels fast.
Tell a stranger
Don't be shy! You never know where your next lead could come from, so you need to take every opportunity you get to promote yourself and your services. Next time someone compliments your outfit, strike up a conversation and tell them about your work.
You can rehearse a clear and concise elevator pitch that highlights your unique selling proposition and the benefits of working with you, but always inject personality into each conversation—you don't want to sound like a robot and you are your biggest selling point!
Tip: always keep a business card in your pocket!
Create Educational Content
When unhappy with their wardrobe, lots of people try to take matters into their own hands before consulting a professional. This is a great opportunity for you to provide a few resources to help them in their journey and then direct them towards your styling packages to seal the deal.
Create mini-courses, infographics or short tutorials and share on your blog and on social media to showcase your skillset and prove your value to potential clients.
Okay what are you waiting for? Go out and meet all those new clients just waiting for you transform their style!
Visualist is a software enabling personal stylists to grow, earn and scale. Want to learn more? Head to our website.