A letter to the people-pleasers: you can’t be all things to all people.

This article will explore...

• People-pleasing can harm business success. Setting boundaries is essential for balancing client satisfaction with growth.
• Recognizing symptoms of people-pleasing, such as self-abandonment and approval-seeking, is the first step. Self-reflection and boundary-setting are crucial.
• Alison Kraweic-Thayer shares her journey from people-pleaser to mindset coach, offering practical tips and a 3-step guide to setting healthy boundaries.

Truth is, people-pleasing is bad for business

Balancing people-pleasing and customer satisfaction is much easier said than done. Naturally, all business owners want to accept as many clients as possible, do their best on every project, and maximize client satisfaction. After all, isn’t that what’s best for business? Not quite...

Unfortunately, working closely with clients, especially in creative, service-based industries, can lead to people-pleasing behavior. Instead, finding a balance between meeting client needs and prioritizing business growth is key. Ultimately, setting client boundaries can be the difference between succeeding and sinking.

The symptoms of people-pleasing

The pitfalls of people-pleasing are often hard to identify. This behavior stems from a sense of responsibility to make others feel good and supported, often at the expense of your own needs. It also reflects a strong desire for approval from others and can lead to undermining your values and self-worth based on others’ perceptions.

It’s not easy to look in the mirror and reflect on your habits. However, self-reflection is the first step to setting healthy boundaries in both your business and personal life.

Meet Allison KT: a people-pleasing and boundaries coach

Allison Kraweic-Thayer is an entrepreneur, certified mindset coach, and recovered people-pleaser. She began her career studying psychology and conflict at a small liberal arts college and is now the founder of The Grounded Empath. Over the years, Allison has learned the importance of setting boundaries to overcome people-pleasing. As an expert and recovered people-pleaser, she equips her clients with the tools needed to build a confident mindset and a thriving business.

In our conversation with Allison, she discusses people-pleasing, setting boundaries, and knowing your self-worth:

How did you identify "people-pleasing" as what was holding so many people back?

This realization came from noticing it in myself first. In my early twenties, I felt a disconnect between how I saw myself and how I lived my life. I had always been bold and confident but often found myself in situations that didn’t feel right—bad relationships, working extra shifts while juggling three jobs as a college student, and biting my tongue in disagreements. I saw how much I was editing myself for others and losing myself in the process.

As I learned more about people-pleasing (also known as "self-abandoning"), it became clear that this was my behavior. The biggest shift came when I realized that repeated people-pleasing sends a message to ourselves that we are inferior. Every time I bit my tongue to keep others happy or avoid conflict, I was telling myself: "Their comfort is more important than yours." Once I understood that, I couldn’t continue doing it to myself.

I wish healing from this was as simple as snapping your fingers, but it requires a lot of unlearning and relearning. However, it is possible!

How can someone tell if they're a people-pleaser?

The intention behind your actions determines whether you are people-pleasing or simply being kind and supportive. Here’s an example:

You are hiring a photographer for an event. You post online, and your uncle replies that he has a decent camera and is willing to take pictures. However, you know he’s not the right fit for the event, and you’ll need to tell him you’re going with someone else.

If your inner dialogue goes like this:

“It’s so sweet that Uncle Jim offered to help out. I know his style isn’t quite what we’re looking for here. I’ll send him a message to thank him and let him know we’ll be going with someone else.”

You are probably just being a kind, supportive person.

But if it goes like this:

“Oh man. He isn’t the right fit, but I can’t make him feel bad. And my mom probably saw the comment, so she’ll ask about it too. He’s family. I don’t want to make things awkward. Maybe I’ll just let him do it? Or maybe I’ll lie and say we aren’t doing the event after all?”

You might be falling into people-pleasing.

The difference is that in the first example, you are rooted in love and choosing clear communication. You aren’t trying to save your uncle or worrying about his feelings. You aren’t making assumptions about his or anyone else’s reactions. You’re simply responding to the situation.

In the people-pleasing example, you are experiencing "Emotophobia"—the fear of negative emotions. You worry about his feelings, your mom’s feelings, and even your broader family’s feelings, assuming they’ll respond negatively. You use what I call “defensive niceness” to prevent something bad from happening.

How can people-pleasing be detrimental to the success of a small business?

People-pleasing as a small business owner is more common than we realize. Often, we try to present it as “good customer service,” but it doesn’t change what it is.

“Being a perfectionist” often stems from self-doubt, as does “being super flexible” or worrying about “being salesy.” I’ve been there—you’re on a sales call, and the client thinks your service is too expensive or wants to change parts of the offer. So, in the name of “good customer service,” you give a discount or make concessions.

When you do this, you’re not standing in your authority as a business owner. You’re signaling that others can push you around a little, which can ultimately cost you a lot—like $8k, as it did for a woman I know.

This woman provided social media content services for a non-profit. At the beginning of the agreement, she "didn’t want to be difficult", so she didn’t put a contract in place. Fast forward to today, she’s coming to terms with the fact that she will probably never see the $8,000 she is owed for her work.

Our audience are client-first service providers, think wedding planners, interior designers, and personal stylists. In client-focused work, what is the importance of setting client boundaries?

Client boundaries are critically important, especially if clients contact you outside of scheduled sessions. You deserve time off and the ability to unplug, just like everyone else. Many of my clients, especially those in real estate, feel the need to be constantly available. I once spoke with a man who missed a special moment at his son’s wedding because he stepped out during dinner to take a client call. While clients are important, it’s essential to remember that you are human, and life extends beyond work.

Can setting boundaries compromise client satisfaction?

This is where I recommend letting boundaries be flexible and providing context. I’ve heard horror stories from friends, like one whose coach moved to Bali one month into a six-month arrangement. The coach was only available for calls between 9 pm and 1 am local time for my friend and was entirely unwilling to adjust this boundary, expecting everyone to accommodate her schedule. Understandably, my friend’s satisfaction was compromised.

However, boundaries can be flexible too. I always tell clients that boundaries can be a tall cement wall with barbed wire or a gentle row of sunflowers separating your yard from the neighbors. For example, you might prefer not to work on weekends, but if your dream client is only available on Saturdays, you can choose to adjust this boundary without abandoning it entirely.

Providing context can also be helpful. If a client repeatedly pushes for an afternoon meeting when you’ve set your schedule to end by 2 pm, explaining your reasoning can help them understand. You might say, “I know you’d like to shift our meeting time to 4 pm, but as I’ve stated, I am not available after 2 pm. I pick up my kids at 2:30 pm and am fully present in family time from then on.” This helps the client feel heard and usually stops them from pressuring for a later meeting.

How can female entrepreneurs confidently stand up for themselves without losing clients?

Setting boundaries and standing up for yourself isn’t about being mean, right, or proving anything. I always encourage clients to enter these situations envisioning their neutral Higher Self. The Ego often wants to get defensive and fight back, but as a business owner, this is usually not the best approach. If you feel anger rising, take a breath and decide if it’s the right time for the conversation.

If you feel too emotional to navigate calmly, you might say, “I hear what you are saying and need some time to work through my thoughts and feelings. Could we reconnect tomorrow to talk about this?”

If clients are turned off by you standing up for yourself, consider if they are clients you really want to keep.

You emphasize the importance of cherishing yourself. What does this mean to you as a female business owner?

To me, cherishing yourself means loving yourself unconditionally. It’s not about thinking, “I’ll love myself when I book that one-year retainer client,” or “I’ll feel validated in my business when I book a $20k event,” or “I need to be booked out for the whole season before I feel like I’m good enough.”

All of this people-pleasing healing starts with the mindset, and when your mindset is one of cherishing yourself like the once-in-a-lifetime gift that you are, you tend not to get sucked into people-pleasing.

In my life as a female business owner who cherishes herself, this means having a weekly schedule that works for me (no calls on Mondays or Fridays), not pressuring myself to hit posting goals on social media, not taking it personally if someone says no to my offer, trusting myself and my ideas enough to show up online talking about them, and saying what I want to say in my content without worrying about others’ opinions.

Allison's 3-step guide to implementing healthy client boundaries

Step 1: Discovering what's important to you

Identify which boundaries are necessary and why. For example, if you pick up your kids and can’t take calls later in the day, set a boundary around that time. If you function better with a slow morning, don’t schedule calls until after lunch. If you’re in interior design, set boundaries around client edits before additional charges apply. It’s one thing to swap out a piece of art, and another to completely change the project direction and require you to redo your work.

Step 2: Communicating your boundaries

Plan what you want to say and anticipate how they might react. Having a plan gives you a solid foundation for the conversation. Think about how to communicate your boundary and how to handle potential reactions. For example, if a bride keeps calling you outside of office hours, decide how to address it if she takes it personally or gets upset. Preparing for these scenarios can make the conversation less intimidating.

Step 3: Getting in the right headspace

Remember that you are worthy of setting this boundary and tune into that feeling before the conversation. As a people-pleaser, you might try to talk yourself out of it. Instead, cherish yourself and recognize that you deserve to set this boundary. Give yourself time to get into a confident headspace before the chat. Make sure you feel grounded and connected to what you want to say. Plan some time after the conversation to decompress and process.

A wedding is highly emotional milestone for every couple. Couples entrust their wedding planner with almost everything—budget constraints, family dynamics, and personal preferences. Thus as a wedding planner, you need to reach a level of intimacy to establish trust.

But because wedding client interactions can get very personal, this can blur the line between what you can and cannot do. Clients may unknowingly overstep their boundaries. Especially if you do not set clear expectations early in.

Three wedding planner professionalism tips to navigate personal boundaries with wedding clients:

• Establish your boundaries. From the outset, clearly define your non-negotiables throughout the wedding planning process. This could be anything from keeping discussions strictly within office hours to limiting the number of consultations you can accommodate per week.
• Keep it professional. Whatever you say will reflect on your wedding planning business. So keep conversations focused on wedding-related matters and avoid sharing personal details unless appropriate and necessary. When conflict arises, focus on finding solutions that satisfy both parties and avoid letting personal emotions dictate your responses.
• Know when to step back. If you sense that a client is becoming too emotionally dependent or if personal dynamics are interfering with the professional relationship, it may be necessary to reassess and establish firmer boundaries.

To better understand the importance of balancing privacy and professionalism, we talked to experts in the wedding industry who shared valuable tips on effective wedding client management...

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Susan Cordogan

Wedding planners have various roles. At times we are the best friend and at other times we act as the coach, secretary, confidant, or mediator depending on the situation.

As wedding planners, business is personal—intimate and/or difficult. Conversations are part of the planning process.  We talk about everything from wedding financials, family dynamics, or anything that could be a sticky situation. We work closely with couples so we have experience in dealing with a wide variety of unique challenges and, whilst some topics are heavy, it’s important to have these discussions so we can present solutions and make plans to avoid wedding day landmines.

Advice from Susan Cordogan, owner of Big City Bride and recipient of  The Knot 2024 Best of Weddings award.

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Cassie LaMere

Part of our role is to help couples navigate each part of the planning process, which includes the more personal dynamics of relationships, difficult conversations, emotions that accompany the journey, and managing expectations. These are all part of the experience and given how closely we work together, it's only natural that we are included in those moments. We are happy to help guide and advise as a trusted resource; it's an authentic part of the experience and we want our couples to feel supported every step of the way.

Similar to how a manager and employee retain a professional working relationship, I think the same is true for planner and couple. We, of course, will always handle the relationship with the utmost care and will be our client's biggest cheerleaders. While we often become very close with our couples throughout the process, our role is to be behind the scenes making their dreams a reality, so they can focus on enjoying the journey with their friends and family. At the end of the day, our job is to be of service to the client and their happiness is our top priority.

With our responsibility to manage expectations and protect what's in the best interest of our client and the event, it's important that we maintain a relationship where we can approach sensitive subjects that need to be addressed and provide alternative perspectives to consider. The couple has entrusted us with their wedding and with that, we want them to have confidence in knowing that we are not going to shy away from having honest conversations, regardless of whether it's the popular opinion or if we occasionally have to deliver news that is not ideal. We are fortunate to have the trust and candor of our couples through a close working relationship, which allows us best to serve them as a confidant and seasoned wedding professional.

Advice from Cassie LaMere, owner of Cassie LaMere Events.

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Jamie Wolfer

Navigating the relationship with clients is all about balance. You've got to keep it professional, yet personal enough so they trust you with one of the most important days of their lives. It's a unique dynamic, not gonna lie.

From my experience, setting clear boundaries from the get-go is crucial, lay out what you can and cannot do. This means setting specific hours for communication. It's like, "Hey, I'm here for you, but let's not text each other at 2 AM about table linens, okay?". Being upfront about what they can expect from you and what you expect from them sets a solid foundation for a healthy working relationship. And let's not forget about the importance of being a clear communicator. You've got to be able to handle confrontation without losing your cool because, believe me, weddings can bring out all sorts of emotions in people.

From my experience, setting clear boundaries from the get-go is crucial, lay out what you can and cannot do. This means setting specific hours for communication. It's like, "Hey, I'm here for you, but let's not text each other at 2 AM about table linens, okay?". Being upfront about what they can expect from you and what you expect from them sets a solid foundation for a healthy working relationship. And let's not forget about the importance of being a clear communicator. You've got to be able to handle confrontation without losing your cool because, believe me, weddings can bring out all sorts of emotions in people.

Next up, get everything in writing. Whether it's your scope of work, your availability, or how changes to plans are handled, if it's not written down, it doesn't exist. This isn't just for legalities; it's a clear reference point for both you and your clients when memories get fuzzy. Think of it as the rulebook for your wedding planning game.

Here's where it gets a bit spicy. Learn the art of saying no, but make it fashion. Sometimes, you'll get requests that are outside your scope or frankly, just not possible given the laws of physics or the budget. It's crucial to be firm yet empathetic. A simple "I understand how important this is to you, but here's what we can do instead..." goes a long way.

Remember, you're the expert. Clients come to you for your knowledge, your skills, and your ability to turn their vision into reality. Part of that expertise is knowing what's best for their wedding, even if it means steering them away from their original idea. It's a delicate dance between their dreams and the reality of wedding planning.

Involve them in the process, but keep the reins firmly in your hands. It's their day, but you're the orchestrator. Make them feel included and heard, but remind them why they hired you. You're there to shoulder the stress so they can focus on the joy of getting married.

But here's the kicker—while you're keeping it professional, you're also diving deep into their personal lives. You're talking about their hopes, their dreams, their family dynamics. It's intimate work, and sometimes, you end up playing the role of a counsellor, helping them navigate through not just wedding planning, but the emotional rollercoaster that comes with it.

Honestly, it's about loving the process and the people. If you're passionate about making their day as perfect as it can be, that shines through, and it helps in building a relationship that's both professional and personally rewarding.

Advice from Jamie Wolfer, owner of Wolfer & Co.

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Wedding planners don't always have to be a couple's best friend

As a wedding planner, you have to reach a certain level of intimacy with clients to successfully understand the client's vision and goals. However, that doesn't mean you should let anyone overstep your boundaries.

Wedding experts emphasise that in order to create the ideal wedding planning experience, you need a a delicate balance between personal connection and professional service. Setting clear boundaries is a must for every wedding business. It involves declaring personal non-negotiables, keeping conversations professional, and knowing when to step back.

TLDR: 5 tips to establish healthy professional boundaries with your wedding clients:

• Get everything in writing
• Know how and when to say no
• Assert your expertise
• Communicate professionally
• Always be supportive

It is traditional for wedding guests to shower the bride and groom with gifts on their big day—but should wedding planners do the same throughout the wedding planning process?

Client gifting has become a popular way for wedding planners to elevate the client experience and adda touch of luxury to their planning services. These gifts can range from small tokens of appreciation to more elaborate gestures, and they're designed to show gratitude, strengthen relationships, and enhance the overall wedding experience for clients.

How do you know whether client gifting is right for your wedding planning business? This article explores:

• What is client gifting?
• Is client gifting right for your business? And what gifts align with your brand?
• How to incorporate client gifting into your wedding business

Let's unwrap the secret to better client relationships for your wedding business...

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What is client gifting?

Client gifting is a wonderful practice to have for your wedding planning business. However, it's not mandatory.

You have to remember that although wedding planners work in the same industry, circumstances differ. Some planners have more capacity to offer gifts, whilst others may prefer to show their love in a different way. That could be the case for you—and that's perfectly fine!

If you've always had a knack for choosing gifts, however, then client gifting is a great tradition to practice for your business. There are a lot of benefits of sending clients gifts such as...

• Enhanced client experiences. Gifts strengthen the bond between the wedding planner and the client even before the actual planning. This allows for smoother consultations and negotiations moving forward.
• Positive testimonials and reviews. Happy clients are more likely to leave positive reviews and testimonials on your social media pages and website. This boosts your wedding business' reputation and attracts new clients.
• Differentiation. Gifts set you apart from the competition. It shows a willingness to go above and beyond for clients and showcases the planner's attention to detail and customer service.
• Increased sales. Clients always recommend planners who make them feel appreciated and satisfied. This generates positive word-of-mouth referrals, which entices more potential clients to book you for future events. Not to mention, if the gift is something that can be shared during the wedding, then it can create networking opportunities with other vendors and guests!

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Challenges of client gifting as a wedding planner

It's good to be reminded that amidst the river of benefits gift-giving has to offer, it also comes with its own share of risks. Consider these challenges before deciding to say 'yes' to sending gifts to your clients...

• Budget limitations. No matter how small your gift is, it will cost you money. This makes it a risky venture for new wedding planners or those dealing with tighter finances. You can spend more if you're able to, or stick to budget-friendly yet valuable gifts—at the end of the day, it's the thought that counts. Remember: gifting is a long-term investment that manifests when your clients offer referrals or book your services for different life events.
• Time and effort. Coordinating the purchase, delivery, and presentation of gifts can eat up time and energy. This adds up to your responsibilities and may affect your schedule.
• Client perception.  While the intention behind client gifting is to show appreciation, some clients may perceive it as an attempt to upsell or manipulate them into spending more money.

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What should your business be giving?

Before deciding on a gift to give your clients, you have to get to know them and tailor your choices to their lifestyle. There's never a right or wrong answer—it always differs. A chef bride would love a customised cutting board. While a constantly travelling couple would swoon over a personalised travel journal.

Second, think about what stage they are in their relationship. If they're getting engaged, then a customised engagement photo session would naturally be better than a honeymoon gift basket. On the other hand, if they're about to have a bachelor and bachelorette party, then a self-care gift set would hit the mark.

Remember, the main purpose of client gifting is to show appreciation. The second, is to contribute to the overall messaging of your brand. Make sure that the gifts you give align with the style and narrative you are building for your wedding business.

Running out of ideas? Explore four wedding client gift ideas...

• Gifts for two. As a celebration for your clients' love, you can never go wrong with couple items. This could be anything from his and her robes to matching pillowcase sets.
• Customised gifts. Customised gifts are an all-time favourite for all events, especially weddings. Think monogrammed wine glasses or personalised ring boxes! The best part? These can be given at any stage, may it be pre-planning or post-wedding. Pro Tip: Avoid gifts with your logo on them. These can come across as impersonal and make clients feel uncomfortable.
• Experiences. If you're looking for something less physical and more unforgettable, then say yes to gifting experiences! Set your favourite client up for a couple's spa day or a styled engagement photoshoot as a surprise. Be warned though, experiences are pricey so you may want to reserve this for loyal clients or those who send you a lot of referrals.
• Self-care package. Wedding planning can be incredibly stressful and can take a toll on the couple's physical and mental well-being. A simple care package lets your clients know that you think about them and provide an opportunity for them to relax, unwind, and take a break from the hustle and bustle. Your self-care package can include luxury bath bombs, scented candles, body lotions, and so on!

When should you send gifts to wedding clients?

When is the best time to send client gifts? There are three key moments when it's best to send a gift to your clients: during onboarding, within the week of their wedding, and after their first anniversary.

Sending a welcome gift is a nice way to kick off your wedding planning journey together. This could be something simple like a small guidebook to help them start planning, along with some chocolates or a bottle of champagne to celebrate the beginning of their wedding journey.

As the big day gets closer, couples can become nervous. Sending a gift is a thoughtful way to show that you're thinking of them during this busy time. You could put together a little self-care package with bath salts, candles, or snacks to help them relax, or, you could give them something practical like an emergency kit filled with things they might need on the day of the wedding.

A nice touch for maintaining client relationships is to send a gift to your couple on their first anniversary. It's a way to show that you remember and value their relationship, and it helps increase the likelihood of positive reviews and referrals for years to come.

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Should you say "I do" to client gifting?

While client gifting is not mandatory, it is a beautiful tradition to practice in your wedding planning business. It can improve client satisfaction, generate positive testimonials, differentiate yourself from competitors, and increase sales through referrals. However, there are also some challenges to consider such as budget limitations, time constraints, and client perception.

When choosing gifts, tailor them to the couple's preferences and wedding stage. A few client gift ideas that we highly recommend are couple items, customised gifts, self-care packages, and experiences.

To budget effectively for client gifts, set aside 1-3% of your annual sales and consider limiting the number of recipients or gifting in tiers. As soon as the gifts are ready, the best times to send them are during onboarding, the week of their wedding, or after their first anniversary.

The biggest consideration for newly engaged couples is the budget. If you don’t show your wedding planner prices upfront, you might lose many potential clients.

According to Becca Pountney, the UK's top wedding business marketing expert, transparency in wedding planner pricing is crucial. If you haven't embraced price transparency, you're behind the times.

With expert advice from Becca, this article unpacks:

• The benefits of price transparency for your wedding business
• The do's and don'ts of sharing your wedding planner prices

The importance of wedding planner price transparency

Why many wedding planners avoid upfront pricing

Many wedding planners hesitate to share their prices upfront due to the numerous factors that affect wedding planning pricing. Variables such as season, date, time, and wedding size all influence the final cost. For example, a lavish two-day wedding in June will cost more than a small mid-week celebration in January. This variability can make it challenging to list a fixed price without misleading potential clients.

Offering flexible wedding planning pricing

One solution is to expand and diversify your offerings. Instead of one full-service package with a fixed price, list all services as separate elements. This way, clients can choose the services they need, giving them a clear guide price. While the final fee may vary, clients will appreciate the transparency.

The role of consultations in pricing transparency

Face-to-face consultations are crucial. They allow you to assess a couple's budget and tailor your packages to their needs. This meeting is also an opportunity to explain the value you bring and why your services are worth the investment.

Becca Pountney's advice on price transparency

Becca Pountney, a leading wedding business marketing expert, advocates for clear wedding planner prices on your website. "I am a huge advocate for clear pricing on your website," she says. "This gives clients all the information they need upfront and helps filter out those who can't afford your services before you spend time on their event."

The benefits of wedding planner price transparency

Weddings are expensive, but couples are willing to invest in the right options. Becca explains, "In 2024, couples are budget savvy. This doesn't mean they want cheap; they want the best option for their budget."

Three benefits of wedding planner price transparency:

• Builds Trust and Professionalism. Transparent wedding planning pricing builds trust. It shows professionalism and reliability. Couples feel assured they are dealing with a reputable wedding planner. This positive first impression increases your chances of securing bookings.
• Attracts Ideal Clients. Clear wedding planner prices act as a filter. Couples who see your rates upfront can decide if you fit their budget. This saves time and energy on consultations that won't lead anywhere. No more endless emails and disappointing "no thank yous."
• Streamlines Communication. When wedding planner price transparency is clear from the start, there's less room for negotiations or haggling. Couples understand your services and costs upfront. This minimizes misunderstandings and keeps the conversation focused on customizing your services to their dream wedding, rather than negotiating price.

Couples prefer wedding planners who are upfront about costs. Being transparent with your wedding planning pricing benefits both your clients and your business.

The dos and don't of sharing your prices

When sharing wedding planner prices, the goal is to provide potential clients with a clear benchmark. You need balance. Share too little, and couples might be scared off. Share too much, and you risk underselling your expertise or inviting price comparisons.

Five tips on how to effectively share your service prices:

• DO Share Prices in Context. Transparency is more than just numbers. Provide detailed explanations of what each wedding planning package includes. This helps potential clients see the value they'll get and fosters trust in your services.

• DO Justify Your Prices with Testimonials. Use client testimonials to reinforce your worth. Positive feedback from past clients alongside your pricing details reassures potential clients and validates the quality of your work.

• DO Be Ready to Explain Your Pricing. Be prepared to explain the rationale behind your wedding planning pricing. Whether it’s the quality of your services, your level of expertise, or the resources you invest, clarity is key.

• DON'T Forget to Add a Disclaimer. Acknowledge that every wedding is unique, and additional services or customizations will affect pricing. Add a disclaimer like, "If you need a service not listed, get in touch. We’re happy to provide a custom quote," to show flexibility and openness.

• DON'T Lower Your Prices for Pushy Clients. Stand firm on your prices. Know your value. Lowering prices can undermine your credibility and devalue your expertise. If a couple still huffs about your rates after discussions, know when to say 'no'.

Effective wedding planner price transparency not only attracts the right clients but also builds trust and sets clear expectations.

Why wedding planners should be transparent with prices

Wedding planner price transparency is essential in today's market. While setting rates can be tough due to the personalized nature of weddings, clear wedding planning pricing builds trust, attracts ideal clients, and streamlines business communication.

To share wedding planner prices effectively:

• Communicate Context: Explain what each package includes. This helps clients see the value they'll get.
• Justify Rates with Testimonials: Positive feedback from past clients reinforces your worth and reassures potential clients.
• Be Ready to Explain Your Prices: Be prepared to explain why your prices are set the way they are. Whether it’s your service quality, expertise, or the resources you invest, clarity is key.
• Include Disclaimers: Mention that additional services can affect pricing. Add a note like, "If you need a service not listed, get in touch for a custom quote," on your wedding business website.
• Stand Firm on Your Prices: Don't lower prices under pressure. Your skill and time deserve a fair price.

Becca's parting advice: "Let's take the mystery away from our pricing and make it clear from the moment a potential couple lands on our website."

Embrace wedding planner price transparency to foster trust, attract the right clients, and simplify your business dealings.

As a wedding planner, it's essential to establish clear client boundaries to keep your client relationships healthy. While every couple deserves the type of wedding they've always dreamed of, it shouldn't have to come at the cost of your mental and physical well-being—after all, you have a wedding business to run!

Client boundaries are the parameters you set between you and your clients. It ensures that both parties understand their roles and responsibilities throughout the wedding planning process. In other words, it's the secret to achieving a healthy work-life balance.

Three steps to setting clear boundaries with your wedding clients:

1. Define your non-negotiables. Where do you draw the line with clients? Think: texts on Sundays, and rude comments to you and your staff.
2. Learn to communicate your boundaries. Once you have a clear idea of your boundaries, you need an effective method for making them clear to your couples.
3. Develop a strategy for dealing with boundary-breaches. In order to protect your boundaries, you must have a plan in place for if they are overstepped.

To better understand the three steps to healthier client relationships, we asked three wedding panning professionals to weigh in on how they define and maintain clear boundaries with their couples...

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Cassie LaMere

It is essential to me as a business owner and leader that my team is provided with a safe and respectful working environment. We have protections in place in our contract to ensure our entire team is entitled to defined standards for the environment and manner in which business is conducted. Whilst onsite, I am protective of that right for our team and all of the vendors working on the event.

We are fortunate to work with clients and vendors who share our values. Though it is rare that there is an issue, I feel it's important to establish these expectations, and the mutual terms of reciprocity, up front as a non-negotiable.

With any boundaries or guidelines, it is most helpful to reiterate and revisit those guiding principles throughout the planning process. We discuss expectations at the point of being engaged on a project, during planning meetings when a specific example may arise that can be referenced to illustrate the potential circumstance, as well as onsite throughout the execution of the event and with our teams. While planning the event, we keep these standards at the forefront and take care to be mindful that the details we are putting into place are supportive of those requirements.

Advice from Cassie LaMere, owner of Cassie LaMere Events.

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Cindy Savage

Early on in my career, I would work all the time, whether it was during my business hours or not. I very quickly discovered that was a recipe for burnout. Weddings are big, important, emotional things—but they are not life and death emergencies.

Unless it is the day of or day before a client's wedding, I am not on call and I generally do not respond to texts, emails, phone calls or anything else outside of my regular hours anymore. Sometimes, I have clients whose schedules don't mesh well with my hours, and I will, from time to time, make an exception for an after-hours meeting. But the one thing I absolutely will not do is work on the day after a wedding! Weddings are long, hard days with many on our feet and full use of our brain power. We need the rest—both mental and physical!

The key to upholding boundaries with clients is setting and communicating expectations from the start. We have a very detailed and carefully thought out process for our clients, and we always make sure that they know what's expected and what's coming up next. That eliminates a lot of the excess communications that I know many planners experience.

Our office hours and communication standards are included in our contract as well as reiterated during our onboarding process. We do offer our clients many ways to reach us—email, phone, text, a private Slack channel, and messaging within our project management software—so they are welcome to start a conversation at any hour of any day. It is rare that our clients don't respect our boundaries because we enforce them from the very beginning by not responding to any communications outside of office hours. They quickly get used to expecting a response when we are at our desks. One thing that really helps is using technology to our advantage. By silencing notifications and utilising autoresponders, we aren't tempted to respond when we aren't at work. If our clients send an email or text outside of our regular hours, they get an automated reply that we're out of office and will respond when we return.

As far as other boundaries go, I think one of the biggest challenges wedding planners face with clients is scope creep: asking for or expecting services that are not included in their packages. For this, I prefer to be direct and will simply let them know that it's not included in their package and, if it's something we offer, that it can be added on for an additional fee. They can choose to pay the fee and add the service or not.

Advice from Cindy Savage, owner of Aisle Less Traveled.

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Jamie Wolfer

Setting boundaries with clients is absolutely necessary for your sanity and the success of the event. From my experiences, let me tell you, boundaries are not just nice-to-haves; they're your business's lifelines.

First off, clarity is your best friend. From the get-go, make sure your contracts are as clear as possible. Highlight what you do, what you don't do, and what falls into the realm of "extra charges apply." This isn't just about covering your bases; it's about setting expectations. Because let's be honest, no one enjoys surprise chores or costs.

Next, communication is key. You've got to be more straightforward than a GPS. If a client or their entourage starts veering off the agreed path, gently but firmly guide them back. Remember, you're the expert they hired for a reason. It's not about being inflexible; it's about steering the ship to its destination without unnecessary detours.

And then there's the delicate dance of dealing with demands that stretch beyond the horizon of reasonableness. It's important to remember that you're a professional, not a magician. If requests start to pile up that weren't part of the original agreement, it's perfectly okay to say no or to discuss additional compensation. It's not about being difficult; it's about respecting your time, expertise, and the boundaries of the client relationship.

In the end, boundaries are about respect—respect for your clients, respect for yourself, and respect for the beautiful event you're collaboratively bringing to life. And remember, the right clients will respect your boundaries and appreciate your professionalism all the more for it.

Advice from Jamie Wolfer, owner of Wolfer & Co

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Wedding planners, it's time to set boundaries

Wedding planners set client boundaries to safeguard their well-being and client relationships. By communicating these limits early on, you can establish better transparency and prevent larger misunderstandings along the way.

The four rules for setting and maintaining healthy boundaries with your wedding clients:

1. Clarity is your best friend
2. Keep work within office hours
3. Know when to say NO
4. Use technology to your advantage

And remember, the right client for you will always respect your boundaries—never lower your standards.

As couples increasingly turn to the internet to research, plan, and execute their dream weddings, the significance of a strong online presence cannot be overstated. This means that your wedding planning business needs to look good from all angles (website, social media, press), and at all times.

A successful wedding planning business needs a strong, consistent message across all their digital platforms to sell couples on their services.

It is super important that you're pressing a clear, consistent message across all of your digital platforms—first impressions count, and they could come from anywhere! In this article, you will learn...

• The art of consistent brand messaging and how it will support your wedding business
• How to enhance your virtual presence
• The best digital platforms for a wedding planning business

Best digital platforms to have as a wedding planner

The Bridebook Report 2024 reveals that couples look at at least three social media sources before enquiring with a wedding planner. All your digital platforms are readily available to couples, and they will check them all.

As a wedding planner, you have to establish a stable online presence for your business so you don't miss out on a long list of opportunities. Four best social media platforms for wedding planning businesses:

• Business website. Wedding planning websites continue to be the most visited platform by engaged couples. With your own business website, potential clients can view your background, portfolio, and testimonials with ease before they make the big decision.
• Instagram. With its visually-centric nature, Instagram remains a goldmine for showcasing your creative portfolio. With stunning aesthetics, engaging captions, and hashtags, Instagram makes it a breeze for you to connect with potential wedding clients. Instagram ads.
• Facebook. As one of the oldest and most established social media platforms, Facebook is home to a plethora of wedding planning groups and resources. Users share their best experiences with planners every day and its messaging app has made it easier to connect and interact with them. Facebook has it all, so it is especially great for targeting a wide range of clients.
• TikTok. TikTok—this year's dark horse—has been on a meteoric rise since its launch in 2016. With bite-sized content, it has been a favourite among Gen Z and millennial users for its ease of use. Wedding planners can leverage TikTok's algorithmic discovery features and trends to amplify visibility and appeal to younger couples. As of today, there are over 400k posts under the tag #weddingplanning on the platform!

What is consistent messaging

Just like how humans can be identified with voice alone, businesses also stick out from the competition by establishing a unique voice with consistent messaging.

Consistent messaging is when you set the tone for your business. It speaks about who you are, what you offer, and what makes you different from other wedding planners.

Key elements of consistent messaging:

• Visual elements. Consistency in visual branding, including colours, typography, and imagery, reinforces brand recognition and establishes a visual language that resonates with your audience.
• Brand voice. Your brand's tone, language, and communication style form your brand voice, which should remain consistent across all channels to evoke familiarity. If you want to come off as a friendly, girl-next-door wedding planner then you should keep it light and conversational!
• Value. Your unique value proposition or selling point ensures that your messaging effectively communicates the benefits you provide. This could be anything from adopting eco-friendly practices, prioritising couples from minority groups, or specialising in luxury weddings.
• Target audience. Your brand voice will also depend on your target audience. You have to speak your client's language to appeal to them. Most modern couples, for instance, like it simple!

How to enhance your virtual presence as a wedding planner

Whether you're a seasoned professional or just starting out in the wedding planning business, enhancing your virtual presence is essential for growth and staying ahead of the curve. But how exactly can you do that?

We spoke to leading wedding industry educator Becca Pountney about her guide to enhancing the digital presence of your wedding planning business....

1. Make your website mobile-friendly

Always choose a responsive web design that adjusts seamlessly to different screen sizes. Many couples use their smartphones to search for wedding planners and services. So having a mobile-friendly website will make it easier for them to scroll through your site anytime, anywhere. Plus, you won't have to waste a stunning web design!

2. Lean in to your niche

"Ask yourself if you are clear on who you are trying to serve, you can't be the perfect choice for everyone. In business, the best way to stand out is to be the 'go to person' for something specific," says Becca. Whether it's destination weddings, eco-friendly weddings, or cultural celebrations, your niche should be at the forefront of your brand messaging across all platforms—helping youto show up in search results for couples tat align with your interests and expertise.

3. Use consistent brand voice and elements across all platforms

Whether it's your website, Instagram, Facebook, or any other platform you use, consistent messaging is paramount. Becca emphasises, "Couples will often look across multiple platforms when researching you." You are only as strong as your weakest platform." So having a picturesque Instagram feed won't matter if your business website is all over the place. Always remember, inconsistency can dilute your brand's impact and confuse potential clients!

4. Update your content

"Take a look at your images and copy across each platform, are they all speaking the same language or are some looking better than the others?"

Becca advises scheduling constant reviews of all your social media platforms. Keep your website and social media profiles up to date with fresh and relevant content. This could include blog posts, portfolio updates, client testimonials, and behind-the-scenes glimpses of your work. Regularly updating your content not only keeps your audience engaged but also signals to search engines that your website is active and relevant.

TLDR: Wedding planners, spruce up your online presence

As couples increasingly turn to the internet for wedding planning, establishing a strong online presence is a must. Consistent messaging across all platforms is key—your website, Instagram, Facebook, and TikTok should all reflect your brand's voice and values.

To enhance your virtual presence, ensure your website is mobile-friendly, niche down, maintain consistent messaging, and regularly update your content across all platforms. Remember, you're only as strong as your weakest platform, so keep all your digital channels up to date to maximise your reach and engagement.

On the surface, weddings are romantic, glamorous, and enchanting. Behind the scenes, though, weddings demand an unimaginable amount of hard work and dedication. Wedding planners, we get it: you deserve to be compensated for your hard work!

This article will explore why wedding planners should consider annual price increases. Discover essential strategies to optimize pricing and stay competitive in the industry:

• Importance of regular price adjustments
• Effective methods for increasing fees
• Insights into wedding planner pricing trends

Can I increase my prices as a wedding planner?

Pricing your services as a wedding planner is no easy feat. Can I raise my prices? Why should I? When is it fine to do so? How will my clients react? When it comes to evaluating your prices and increasing your fees, the questions and concerns can quickly pile up. As intimidating as it may seem, making the right pricing decisions is necessary to succeeding in the wedding planning industry.

First things first: no, your clients will not run away if you raise your rates. Understanding that inflation is affecting all of our lives is the first step to having confidence in your pricing. Sure, your new prices may seem expensive now, but they will soon become the new normal for both you and your clients. The reality is the cost of doing business is no longer what it was when you launched your wedding planning business.

With every passing season, wedding planners also gain experience. Taking inspiration, honing your craft, and learning valuable lessons from each wedding you organize makes you better qualified for the next. Your prices and fees should reflect this.

Handling increasing demand, dealing with competitor pricing, and making your wedding planning business profitable are all the more reason to re-evaluate your pricing strategy frequently.

Meet Cindy Savage: a wedding planner who knows their worth

Cindy Savage is the founder of Seattle-based wedding planning service, Aisle Less Traveled. Cindy has been planning events since 1995. From stage management, to party organisation, to wedding planning—Cindy has done it all.

Year after year, Cindy unapologetically raises their rates to combat the increasing costs of running these events and, of course, to secure the salary they deserve. You get better at your job every year—why shouldn’t your pay reflect that?

We spoke to Cindy about why their pricing strategy is the way it is, and why yours should align with strategies for increasing wedding planner rates.

V: Wedding planners often undervalue themselves—agree?

Cindy: Yes. I think we can trace this to being "women's work" and, as with everything in that category, there is an expectation that women will do it with no or minimal compensation. Yet event planning is consistently ranked as one of the most stressful jobs there is! It is a lot of work with a lot of pressure to get it right.

Planners can spend 40-50 hours for a service widely known as "day-of-coordination"—a term that grossly minimises the skill and time required and as much as 300 hours for start-to-finish wedding planning and design. But when you look around, you see the average spend on wedding planners reported around $1500, with planners charging as little as $300-500 for that 40-50 hour service. When you break it down, that's barely $10 per hour before expenses and taxes—which means those planners may not even net minimum wage!

This is not an entry-level job that any 16-year-old can pick up and do successfully on the weekends; it's a uniquely skilled profession that warrants considerably higher pay.

V: You raise your rates every year—why?

Cindy: I have raised my rates every single year that I have been in business (so 13 years and counting!)

Inflation absolutely affects us and all small business owners as well. Our expenses continually increase; we have to raise our rates in order to maintain the same standard of living. This has been especially true during COVID with the historically high inflation and we are seeing significantly higher costs across the wedding industry as a result.

Also, I think that people forget this is a career for us; like anyone, we want and should expect an increasingly higher salary as time goes on! Unlike being an employee in a large company, where there are new levels to be promoted to, as a wedding planner and the owner of my business, I started at the top. There is no title bump available to me, but I get better at my job with every wedding and so, I deserve a higher rate of pay.

What barriers have you had to navigate when increasing your pricing?

Cindy: I really don't worry about what anyone else is charging. After thirteen years, I know that I am an exceptional wedding planner and, as many of my clients have told me, I am worth every penny. My only concern is that with rising inflation, the cost of having a wedding may become out of reach for all but the wealthiest people, which could limit the pool of potential clients and cause the market to become much more competitive.

What advice would you give a planner hesitant to up their rates?

Cindy: I would advise them to really do the math! It's easy to gloss over the expenses we all have—a lot of which is monthly subscription software to make our businesses run. Maybe each of them is only $30-40 every month, but when you have email, planning software, invoicing/billing, client management, floor plans/design, timelines... it can add up to quite a lot if you aren't paying attention.

So, my suggestion is to go through a full year of expenses, figure out how much you are truly spending, add onto that how much you need to take home, and then add 30% for taxes. Then divide by the number of events you want to work in a year to get an average price you need to charge. It's not that hard to do, but many people skip it, instead looking around at what other people are charging and matching that. And then they end up undercharging (which devalues the rest of us), working too many events to make ends meet, and getting burnt out.

At some point, every interior designer has dreamed of having their own interior design studio. But with the proliferation of inexpensive and convenient online collaborative platforms and tools—is it worth it?

A studio is more than just a place where designers work—it's a hub of creativity and collaboration that can't be replicated online. You can put up a wall of fabric, flooring, and colour options that clients can see and touch, or set up a mini library of interior design inspiration, moodboards, magazines, and references.

But even with the myriad of benefits, there are still some significant challenges with such a large investment. In this article, you'll learn...

• The benefits of investing in an interior design studio
• The challenges of investing in an interior design studio

Should you invest in an office space for your interior design business? Let's find out...

Why should you invest in an interior design studio?

In 2024's interior design landscape, investing in a design studio is one of the best ways to grow your interior design business. Not only does it serve as a designated workspace for the team, but it also enhances your brand image and changes the way you welcome your clients for the better.

Here are four benefits of having a studio as an interior designer...

1. Boost team productivity and morale

As Drew Hablam, president of Fairview Custom Homes, emphasises, a studio fosters "enhanced creativity, collaboration, and productivity"—all crucial aspects of success. It acts as a central hub that houses all your essential project files, materials, and inspirational content, so it's easier to access during meetings, client consultations, and solo work.

The studio environment itself is also designed for work comfort. Ergonomic furniture, proper lighting, and designated zones all cater to different work styles. Think quiet areas for focused work, collaborative spaces for brainstorming sessions, and dedicated areas for client presentations—all within the same professional environment. This fosters a sense of belonging, especially for new team members, who can fit in by interacting and collaborating in person rather than relying solely on virtual platforms.

Cherry on top, spontaneous bursts of inspiration can be instantly captured and discussed with colleagues right when they strike. No need to wait for a scheduled meeting or hope someone remembers a fleeting idea.

2. Create immersive client experiences

An interior design studio walks a client through a space that embodies your craft. It sets the atmosphere for the client—one that you cannot achieve by just meeting online or at a random coffee shop.

Artem Kropovinskyi, founder of Arsight, reasons that because of the "tactile presentation of materials, finishes and portfolio samples" it's easier for clients to communicate their preferences, understand the design process and prevent misunderstandings along the way. Looks can be deceiving. In some cases, a client might like how something looks in pictures but hate how it feels on their skin.

Drew also highlights that investing in a studio unlocks the potential of high-tech design tools like 3D rendering software. These powerful programs create realistic digital models of clients' visions and show how they will manifest in real life. This way, you can avoid the "expectations vs. reality" disappointment. However, such software is tech-heavy with complex setups that are only feasible for interior designers with large designated workspaces.

3. Paint a better brand image

In contrast with other interior designers, having your own studio tells potential clients that you're serious about your career.

Think about it like this: when customers walk into your store or office, what do they see? If it's a cosy and well-organised workspace that reflects your brand's style and values, they're sure to be impressed. An immersive studio like this makes your business seem more professional, creative, and trustworthy. It's like your brand has its own special air that people can connect with and remember.

"This immersive experience," says Drew, "simply cannot be replicated in a virtual setting or across emails and calls." Thus, clients will most likely choose designers with comfortable spaces for discussions instead of those who conduct strictly online consultations.

4. Keep your home work-free

One of the most important advantages of having a dedicated workspace is the ability to keep your work and home life separate.

While remote work has its benefits, distractions are everywhere. At home, there's unwashed laundry, dirty dishes, and for some, children crying for attention. That, on top of the pressure of pending work tasks, is a recipe mental exhaustion and burnout.

A dedicated office, as Artem points out, is a "boundary between personal and business life." At work, you can focus solely on your work tasks without being distracted by household responsibilities, and vice versa. For example, instead of feeling like you need to do laundry, you can concentrate on sending quotes to potential clients.

By keeping your work and home priorities separate, you can avoid feeling confused or overwhelmed by trying to juggle both at once. This can help you stay more organised and productive, ultimately lead to a healthier work-life balance.

Challenges of investing in an interior design studio

It's important to remember that an interior design studio is a large investment that can take a lot of financial and mental preparations to make possible. You need to prepare a large sum of capital, choose the right location, and learn how to increase sales. Otherwise, you might not be making as much as you need to keep your studio running.

Three challenges of having an interior design studio...

• Financial investment. Setting up a studio requires a significant financial investment and the numbers could get overwhelming for new interior design businesses. You'll need to factor in rent, utilities, furniture, equipment (computers, design software, etc.), and ongoing maintenance costs.
• Management and upkeep. Maintaining a studio space involves ongoing tasks like cleaning, managing utilities, and ensuring that everything functions like clockwork. Depending on the size of your studio, you may need to hire additional staff for cleaning or maintenance which adds up to your financial responsibilities.
• Long-term commitment. Most commercial spaces require a multi-year commitment. Thus, if you're just starting out or if you're unsure about your future growth trajectory, then this might be a risky investment for you.

Final verdict: Should you invest in an interior design studio?

An interior design studio is more than just a place where designers work. It can boost team productivity, help create immersive client experiences, and paint a better brand image for your interior design business. While having your own interior design studio may seem like a dream come true, it's important to realise that it also comes with its share of challenges. This includes financial strain, upkeep, and long-term commitment.

So, before taking the leap into owning a studio, carefully assess your readiness, both financially and mentally. Ensure that you have a solid plan in place, realistic expectations, and a clear understanding of the challenges ahead. Always remember that at the end of the day, it's your talent and passion that will set your interior design business apart.

In this day and age, we're seeing a lot of designers practising client gifting as a strategy to elevate their interior design business. Through little gifts, they build a healthy client relationship that lasts.

Gift-giving has long been an act of appreciation and love. During holidays, birthdays, and special occasions, we never fail to prepare gifts for our loved ones. It shows them that you think of them, care for them, and value their existence. In the interior design industry, client gifting has become a way to develop a healthier connection with clients. This eases collaboration and allows for a deeper understanding of their project needs, wants, and vision.

In this article, you will learn...

• what is client gifting
• what gifts your business should be giving
• when is the best time to give gifts
• how to budget for client gifting

Find out if it's the right time to start client gifting for your interior design business...

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What is client gifting

Client gifting is giving tokens of appreciation to clients as a gesture of goodwill.  These gifts can be anything from small personalised items like stationery to more luxurious items like home decor or special experiences, all chosen to match their tastes and preferences.

While client gift-giving is not mandatory for every interior designer, it's a great tradition to practise in your interior design business. It's a way to let your clients know you care about them, pay attention to their needs, and appreciate their support.

However, it's important to remember that it's not for everyone—and that's okay! Gifts can be expensive, and for some, being able to afford to give gifts is a luxury in itself. At the end of the day, the most meaningful gift you can give is exceptional service and dedication to creating spaces they love.

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What gifts should your business be giving?

The first question you should ask yourself when brainstorming for gift ideas for interior design clients is: who are they? As an interior designer, you have to get to know your clients—their interests, dislikes, allergies, and so on—to know what gifts you should be looking for.

Clients can be anything from a bachelor to a parent of three kids and naturally, their interests and priorities would differ from one another. For instance, someone who works from home might appreciate practical items like organisers, while a retired clothier would love unique textile art pieces.

Additionally, you also have to think about the nature of your interior design business. As much as possible, your gift should resonate with your craft so it reminds the clients of you. If you give them a very common gift, for example, a shirt or a bracelet, then chances are that it won't stick out to them.

Three gift ideas for interior design clients:

• Niche gifts. The best gift anyone could possibly ask for is something based on their interests. It could be based on their favourite series, movie, or sport. For example, if your client is fond of reading, then you could give them a DIY book nook insert for their bookshelf!

• Customised home goods. Customised gifts never go out of style. If you're falling a little short on information about your client's interest then you can opt for custom goods such as monogrammed throw pillows, or engraved cutting boards with their initials for the kitchen.
• Experiences. Now if your client is more of a traveler slash adventurer, then tickets or invitations to interior design trade shows, museums, or destination tours are also delightful. These are on the pricier end so you can reserve it for repeat or key clients or clients who are genuinely interested in such events.

Pro Tip: Never give gifts with your logo on them and overly extravagant or impractical items. These can come across as impersonal and make clients feel uncomfortable.

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When is the best time to give gifts to your clients

The holidays are not the only time you can send gifts. Be unpredictable. You can send them gifts on their birthdays, during milestones like weddings, or even on a random Sunday to show your appreciation.

As an interior designer, two of the best times to send interior design clients a gift are during onboarding and the final walk-through. The onboarding signals the start of a collaboration and this in itself is something worth celebrating. Not because you landed the project, but because the clients have finally taken that one big step towards achieving their dream space.

Then of course, we have the big reveal or the final walk-through when the clients' space is finally finished and ready to be occupied. A gift is a brilliant way to officially close the project and at the same time, celebrate this new milestone with the clients.

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How to budget for client gifting

There is no one-size-fits-all budget when it comes to client gifting—it's all up to you! It depends on how much room you have to spend and what impression you want to leave to clients. You can spend more if you're able to, or stick to budget-friendly yet valuable gifts.

Three tips when budgeting for client gifting...

• Set a budget. It's important to remember that gifting is an investment. This means that you should declare how much you're willing to spend for your clients so it won't drain your pockets. On average, you can set aside around 1–2% of your annual sales on client gifts and work your way through.
• Determine how many clients will receive a gift. Your budget will also depend on how many clients you want to give gifts to. If you want more room in terms of budget, then it's best to limit gifts to high-priority clients.
• Diversify gift values. If you want to show your love to all of your clients with a gift, then you can also choose to gift in tiers. This means you can set a $100 budget limit for repeat clients, a $75 limit for clients who constantly send referrals, and $50 for the rest.

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Interior Design Client Gifting Ritual: Yay or Nay?

Client gifting is a popular strategy among designers to strengthen client relationships. Although it's not mandatory, it enhances collaboration and understanding between the two parties.

Client gifts should reflect clients' interests and background, and the nature of business. As an interior design business, three of the best gifts you could give are niche gifts, customised home decor, and experiences such as tickets to museums and events. Avoid gifts with logos or overly extravagant items.

The best times to give gifts include project milestones, holidays, and onboarding or final walk-throughs. Budgeting for gifts is flexible, but ideally, you should set aside 1–2% of your total sales for client gifts.

Sustainable, eco-conscious weddings are an ever more popular request from modern couples. Couples today want to work with wedding planners who share their sustainable values, and want vendors who uphold these standards too.

How then can wedding planners build a network of sustainable wedding suppliers? And how can they ensure that those vendors are certified eco-friendly? Luckily, there are easy ways for wedding planners to identify an eco-conscious vendor.

When connecting with new wedding vendors and suppliers, remember these tips in order to certify that they’re in keeping with sustainable, eco-friendly practices.

Sustainability certifications

Most eco-conscious wedding vendors will have certifications. Certifications act as badges of honour, so it’s rare to see such vendors without them. Usually, they’ll be clearly and proudly displayed on their website or other digital channels.

You may want to look for companies that are certified B Corporations—these meet high social and environmental performance standards. Different kinds of vendors will also have certifications specific to their industries. For example, organisations such as LEAF, the Soil Association and the Rainforest Alliance monitor ethical flower farming in the UK. In the same way that a florist might be a part of one of these organisations, a bridal fashion suppliers might be a member of the Sustainable Wedding Alliance. Educating yourself on the certifications available to vendors can help you better understand their requirements.

Eco-friendly products and practices

Finding vendors certified in sustainability is only the first step in the process. Unfortunately, greenwashing is a problem in the wedding industry. So, it’s important to take the time to confirm that your suppliers’ products and services align with their (and your) values.

Are they sourcing local, in-season flowers? Are their personalised centrepieces made with eco-friendly materials? While certification regulations are strict, oftentimes, a vendor doesn't have to be perfect to get one. To ensure that your vendors are going the extra mile, it’s best to take a closer look at their day-to-day practices.

A willingness to collaborate

Any eco-conscious wedding vendor should be happy to talk about their commitment to the cause and answer any questions you have. Fostering this kind of transparency between planner and vendor is key to ensuring a smooth planning process.

Don’t see a sustainability certificate on your vendor’s website? Ask them if they’re in the process of obtaining one. If you’re working with a client who's requested sustainable materials and services, communicate this with your vendors to ensure the project meets yours and your client's visions.

You also have to option to communicate with your clients on ways they can boost the eco credentials of their special day. For example, you could work with them to set up a charity fund, or suggest options for sustainable entertainment. Not only does this help bring their dream of an eco-friendly wedding to life, but also gives you an opportunity to collaborate and further strengthen the client-planner relationship.

Interior design is a rewarding and highly creative process. Once you've established your business, you may find yourself with more work than you can handle. However, in some regions, the market is oversaturated with freelance designers, or demand is low. Diversifying your services into related niches offers alternative revenue streams, ensuring a steady income flow even during slower periods.

This article will explore...

• Diversifying your interior design services can boost income and prevent burnout by allowing connections in other sectors, finding new clients, and learning new skills.
• Offering online design consultations can expand your reach and income. Promote these services on your website and social media to attract more clients.
• Explore related niches like home staging, window treatments, renovation contracting, professional organizing, and landscape artistry to open new revenue streams and reduce dependency on traditional projects.

Why you should diversify as an interior designer

Adding alternative branches to your interior design business provides more than just another income stream. Other benefits include:

• Avoiding burnout
• Making connections in other sectors
• Finding new clients
• Learning new skills that enhance your design expertise

According to the Bureau of Labor Statistics (BLS), the average interior designer earns about $61,590 annually, with a growth rate of around 3% per year, which is average compared to other professions.

To reach a six-figure income, you need either elite clientele or to offer additional services. Here are some alternative revenue ideas that align with the skills of a professional interior designer.

1. Online professional design consultant

As an interior designer, adding an online component to your services can significantly expand your reach beyond your local area. According to the BLS, there are 94,900 available jobs with a modest 4% annual growth rate, making freelancing a viable alternative. By consulting with clients online, you can access new markets and increase your income. For instance, you could provide design concepts to a doctor’s office in Japan or a homeowner across the country.

Many clients prefer to avoid the higher costs associated with full-service design and instead seek a plan for furniture purchases and placement. Forbes estimates that consultations range from $450 to $1,500 per room, while a designer handling the entire process can cost between $2,000 and $12,000. Just adding two online consultations per week could boost your revenue by $12,000 annually.

To get started, create a dedicated tab on your website or social media page for these services. Inform your followers about the new offerings and how they can learn more. Encourage them to share your posts and their positive experiences with others. Word-of-mouth remains one of the most powerful marketing tools, as people tend to trust recommendations from peers over those from unfamiliar business owners.

2. Home stager

According to the National Association of Realtors, 81% of agents believe that viewing a well-staged home helps buyers envision themselves living there. As an interior designer, developing close relationships with real estate agents can open up alternative revenue streams by offering home staging services.

Start by practicing staging rooms and creating a portfolio with photos to showcase your work. Use items the homeowner already owns and find unique pieces from swap meets and auctions. Identify companies that lease furnishings for staging, retrieving them after the sale unless the buyers choose to purchase them. Alternatively, rent storage space to keep items for future staging projects. A significant bonus of working as a home stager is receiving referrals from satisfied clients, potentially leading to redesign projects for new homeowners.

The income you can earn as a home stager varies widely. Factors such as location and demand greatly impact your salary. For instance, stagers in San Jose, California, experienced a 97% wage increase, while those in Las Vegas, Nevada, saw no growth. Salaries can range from $23,636 to $209,896. Working part-time may limit your earnings, but hiring additional employees to handle furniture moving can free up your time for more clients, boosting your revenue.

3. Window Treatment Expert

Deciding on the right window treatments, finding the correct size blinds, and choosing the best curtains can be daunting for those without design experience. Many people might not have the budget to hire a professional designer for an entire room but are willing to pay for help with window treatment options.

Highlighting beautiful windows can enhance a home's appeal by allowing more light in and showcasing natural beauty. Begin by cleaning the windows, then use curtains to accentuate the architecture. Consider getting certified to install window blinds and earn a commission on sales. According to Salary.com, a blind installer’s salary ranges from $69,260 to $87,369, depending on compensation and working hours.

As an interior designer, you can make a room look fantastic while providing privacy by using long, flowing curtains to create the illusion of high ceilings. Leverage your design skills to give any room personality and charm through the subtle yet impactful addition of window treatments. This alternative service can be a valuable revenue stream, adding variety to your offerings and boosting your income.

4. Renovation Contractor

As an interior designer, you have the unique ability to envision and showcase what a finished project will look like. Offering project management services allows you to bring these ideas to life by leveraging the relationships you've built. As a renovation contractor, you act as the project manager, connecting homeowners with the right experts, including electricians, plumbers, framers, installers, and painters.

Contractors typically base their fees on the overall project cost. Some manage the entire job from start to finish, delivering a turnkey product to the homeowners. Others focus on finding the best quotes and workers to complete the job, charging a fee for their consultation services. Discuss the budget with the homeowner, determine which tasks you'll handle, and agree on your fee. This alternative service can provide a significant revenue stream, diversifying your income as an interior designer and offering clients a comprehensive solution for their renovation needs.

5. Professional Organiser

People often feel overwhelmed when trying to organize their homes, especially families who have lived in the same place for decades and are preparing to downsize. As an interior designer, you can utilize your layout skills to create innovative storage solutions for closets and rooms, making everything look like a model home. You can help reduce clutter and encourage clients to part with items they no longer need. If an item has been collecting dust in the attic for 40 years, it might be better suited for charity or a family member.

The best way to start organizing is with a clear storage plan. Encourage homeowners to sort their belongings into three piles: keep, throw away, and donate. Lay out the closet like a puzzle, creating designated spaces for each type of item. Arrange all the "keep" items back in an orderly fashion and label each space so the homeowner knows where everything belongs long-term. These solutions help current residents and future buyers maintain organization from the start.

As you gain more clients and confidence in organizing, you will attract more customers through referrals. Reach out to your former interior design clients to see if they need help organizing or know someone who does. Inform your network that you offer organizing as an alternative service, so they can refer you to new homebuyers and sellers. Angi's List estimates that hiring a professional organizer costs between $250 and $833 per area, depending on the job size and your experience. Filling your schedule with organizing tasks during slower interior design periods can significantly boost your income

6. Landscape Artist

As an interior designer, you're already skilled at creating beautiful indoor spaces, so why not expand your expertise to the exterior as well? You can develop stunning hardscapes or landscape works of art using plants, rocks, and other design elements. According to Zippia, landscape artists earn about $22 per hour, but your unique skills and design talent can significantly impact your earnings.

Collaborate with real estate agents to stage the exteriors of homes, enhancing curb appeal which is crucial as the outside is the first impression for potential buyers. You don’t need to do the physical landscape work to create the designs. Instead, you can focus on adding color with potted plants, designing the porch area, or incorporating outdoor furnishings to expand the living space and make the backyard more inviting. This alternative service can provide a valuable revenue stream, diversifying your income and broadening your design portfolio.

Diversify into interesting areas

The above ideas can help you start diversifying your interior design business, making it more recession-proof. As you work with clients, pay attention to their needs. Often, the best alternative revenue ideas arise from unresolved problems that you can solve with your expertise.

Flexibility is key to success. When your income as an interior designer falls short, or you start feeling burnt out from constant creative work, it's time to seek a side hustle to break the monotony and maintain a steady cash flow. The more streams of income you generate, the less dependent you'll be on a few clients. This approach ensures you find success regardless of market conditions or industry saturation.

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Evelyn Long is an interior design expert passionate about improving the businesses and services of professional interior designers. She is the founder and Editor-in-Chief of Renovated Magazine, where she shares interior design tips for renters and homeowners. Subscribe to Renovated for more posts by Evelyn.

Think wedding, think traditional white dress, vows at the altar, and a three-tiered cake. Or not. This conventional wedding narrative is a little outdated.

Couples' reasoning for marriage today has transcended mere tradition, and so their weddings must follow suit.

For this new generation of wedding clients, personalisation, intimacy, and sustainability take centre stage. In order to stay relevant to a changing clientele, wedding planners and their business model must too evolve.

In order to understand how wedding planners can best adapt to the needs and wants of modern day couples, we asked three wedding industry insiders with an innovative approach to wedding planning to recount how their wedding business has evolved in the last year—and explain how yours can too.

The wedding planning chameleon

Today marriage is a profoundly personal milestone rather than a purely religious or conventional one. Without traditional constraints and expectations, couples are able to view their wedding day as a celebration of themselves as individuals.

Gone are the days of stuffy ballrooms with hundreds of distant attendees. Instead, couples want more intimate celebrations with a focus on creating joyful memories. They need a planner who understand them as individuals and is happy to guide, not to impose.

Jamie Wolfer is the CEO of Wolfer & Co—a modern wedding planning service for modern couples. For Jamie, embracing the individuality of her couples is second nature, "I like to think of myself as a wedding planning chameleon, adapting to the unique colours of each couple's needs."

A wedding planner today needs to rip up the rulebook—shunning convention in favour of listening and responding to the couple in front of them. The results are bound to be a lot more fun, for the couple and the planner alike—think: pets walking down the aisle, wedding dresses in vibrant colours, street food vendors, and unexplored venues.

Going online

Beyond individuality, modern couples want ease. And what is easier than dialling in to your wedding from your sofa?

Micaela Beltran is the co-founder and CEO of Courtly—a leading provider of virtual legal marriage ceremonies. Courtly has seen huge growth over the last few years, which makes sense when , according to Micaela, "easygoing," "quick," and "seamless" are the most common requests from clients these days.

For a generation of digital natives, a virtual wedding is almost second nature. Our world is becoming increasingly interconnected, with more people living and loving across borders than ever before. Micaela rightly points out that the number of individuals residing outside their native countries has tripled since 1960; with families spread out across the world, the demand for virtual weddings where distance is not a barrier to attendance was bound to increase. There is no doubt the increase in virtual weddings was also spurred by the pandemic, but Micaela attributes their sustained popularity to two factors: : high flexibility and autonomy.

Even if the ceremony itself doesn't occur online, an increasing number of couples are keen to keep the planning process strictly virtual. Sarah Klingman, CEO of virtual wedding planning service Mostest, has not been surprised by the trend, Sarah explains, "Our couple uses Uber and Amazon, and are working remotely—of course they seek flexible, remote-friendly options for their wedding planning needs."

More for less

So, modern couples are not adverse to taking their weddings online, and they want weddings that are vibrant expressions of individuality—that is, if they want a wedding at all. "Over the last 50 years, the marriage rate in the U.S. has dropped by nearly 60%," explains Micaela.

Financial strain is a huge contributing factor to this statistic. Those who do choose to get married often do so with the caveat of a restricted budget. Therefore, Micaela sees the popularity of her service as no surprise, "Since marriage itself is less of a priority, it makes sense that many people who decide to make that commitment would go with a less costly and lower stress option like at-home marriage or online platforms."

According to the Get Wed Pro 2023 UK Wedding Industry Report, 43% of couples prioritise budget-friendly weddings. Sarah echoes this sentiment, "There's an increased focus on 'savvy spending'—balancing cost with quality—amongst modern-day couples," Sarah observes. To cater to this demographic, Sarah separated the traditional full-planning service into individual components and offered them up in an à la carte menu. here couples can pick and choose the level of assistance they want, and save money on services they don't want nor need. Sarah's clients can pick and choose the level of assistance they want, and save money on services they don't want nor need. —a build your own wedding planning service, if you will.

This level of customisability is not only budget-friendly, but also addresses the modern day couples' preference for independence. The Wed Pro 2023 report also revealed that 26% of couples are happy to tackle the big day themselves—in other words, a quarter of a wedding planner's potential clients are considering foregoing a planner altogether.

In order to remain relevant to this growing number of DIY-brides, Jamie Wolfer has adopted a more hands-off approach. Jamie explains, "For the fiercely independent clients, I've tailored packages that are less about hand-holding and more about empowerment." This method of planning suits Jamie too, "I'm all about that partnership vibe, working alongside my clients rather than doing every little thing for them—that's just not my style." This toned down approach to wedding planning benefits both parties—planners are freed from the heavy workload while couples are empowered to put their personal stamp on their celebration.

Get into teaching

Even after adopting a more hands-off approach, Jamie noticed that some couples were still slipping through the cracks—and she gets it: "Let's be real, not everyone wants to drop a small fortune on a planner." But rather than close the door on hyper-independent couples, Jamie came up with a solution: expand offerings, scale back involvement.

Jamie has developed a digital course to equip couples with everything they need to plan their own wedding, titled The Master Plan. Jamie explains, "This is a resource designed to guide couples through the planning process in a more actionable way than just weekly tips – it's like having a wedding planner in your pocket!" By offering a (paid) digital resource, Jamie has created a new income stream for herself, expanded her potential clientele, and addressed the evolving needs of modern day couples.

Similarly, Sarah updated the Mostest website to host easy-access digital tools for newly engaged couples, such as a budget calculator. The design was also given a modern makeover to speak directly to the next generation of wedding clients. Font, colours, the written word—Sarah uses all the tools at her disposal to convey her understanding of a modern day client's needs and tastes. Sarah explains, "Our communication and branding emphasise flexibility, inclusivity, and modernity, reflecting the values of this next generation of couples. We’ve also tailored our social content to engage younger audiences with editorial visuals, real stories, and modern wedding planning tips."

TLDR: The 2024 wedding industry landscape

In today's wedding scene, couples are departing from traditional norms, opting instead for low-cost, intimate celebrations that reflect their unique personalities. Whilst many couples are opting for a DIY approach, there is still a need for expert assistance, presenting an opportunity for planners to creatively adapt their services and present their expertise in new ways.

To thrive in this evolving landscape, wedding planners must offer flexible, affordable, and personalised options. Strategies include rethinking packages to offer à la carte and project-based services, providing comprehensive online resources, prioritising client values over tradition, and supporting online weddings with virtual services and resources.