Sustainable, eco-conscious weddings are an ever more popular request from modern couples. Couples today want to work with wedding planners who share their sustainable values, and want vendors who uphold these standards too.
How then can wedding planners build a network of sustainable wedding suppliers? And how can they ensure that those vendors are certified eco-friendly? Luckily, there are easy ways for wedding planners to identify an eco-conscious vendor.
When connecting with new wedding vendors and suppliers, remember these tips in order to certify that they’re in keeping with sustainable, eco-friendly practices.
Sustainability certifications
Most eco-conscious wedding vendors will have certifications. Certifications act as badges of honour, so it’s rare to see such vendors without them. Usually, they’ll be clearly and proudly displayed on their website or other digital channels.
You may want to look for companies that are certified B Corporations—these meet high social and environmental performance standards. Different kinds of vendors will also have certifications specific to their industries. For example, organisations such as LEAF, the Soil Association and the Rainforest Alliance monitor ethical flower farming in the UK. In the same way that a florist might be a part of one of these organisations, a bridal fashion suppliers might be a member of the Sustainable Wedding Alliance. Educating yourself on the certifications available to vendors can help you better understand their requirements.
Eco-friendly products and practices
Finding vendors certified in sustainability is only the first step in the process. Unfortunately, greenwashing is a problem in the wedding industry. So, it’s important to take the time to confirm that your suppliers’ products and services align with their (and your) values.
Are they sourcing local, in-season flowers? Are their personalised centrepieces made with eco-friendly materials? While certification regulations are strict, oftentimes, a vendor doesn't have to be perfect to get one. To ensure that your vendors are going the extra mile, it’s best to take a closer look at their day-to-day practices.
A willingness to collaborate
Any eco-conscious wedding vendor should be happy to talk about their commitment to the cause and answer any questions you have. Fostering this kind of transparency between planner and vendor is key to ensuring a smooth planning process.
Don’t see a sustainability certificate on your vendor’s website? Ask them if they’re in the process of obtaining one. If you’re working with a client who's requested sustainable materials and services, communicate this with your vendors to ensure the project meets yours and your client's visions.
You also have to option to communicate with your clients on ways they can boost the eco credentials of their special day. For example, you could work with them to set up a charity fund, or suggest options for sustainable entertainment. Not only does this help bring their dream of an eco-friendly wedding to life, but also gives you an opportunity to collaborate and further strengthen the client-planner relationship.
