TikTok. Ever heard of it? Or rather, how could you not have?
TikTok’s not-so-niche fashion space, #fashiontok, amasses billions of views—making it the perfect platform for personal stylists to showcase their style, personality and expertise.
But getting started can be tricky—what types of TikTok content will make your perosnal styling business stand out from the crowd?
Are you a personal stylist looking to grow your brand on TikTok but don’t have a clue where to start? Here's how to make your mark.
Sharing is caring: own your skills, and spread them around
Why
Let’s start simple. Every TikTok content creator has something to offer, including you. No need to overthink it; all you need to do is share what you know about styling, and people will stop and listen.
What
These days, with the proliferation of aesthetics in and out of #fashiontok, audiences can easily become overwhelmed with choices. You can reel them back in with simple tips on how to style certain items, or how to match colours.
How
TikTok’s favourite fashion stylist Alison Bornstein (@allisonbornstein6) went viral for her fashion hacks. Viewers come away from her videos with new ideas on how to make the most of their wardrobe—and keep coming back for more!
Play the fortune teller: let your viewers know what’s coming
Why
You have your finger on the fashion pulse more than most. It's time to capitalise on your ability to predict what trends are on the rise, and which ones are on their way out.
What
Cargo pants? Sheer clothing? Y2K revival? Your account might just become TikTok’s fashionistas’ mecca, and their number one source for what to (or not to) hop on next.
How
Fashion buyer Montserrat (@itsmontserratvarela) is always keeping her followers busy with notes on upcoming trends. Her credentials make her tips entirely trustworthy—as a perosnal stylist, you too will have this credibility and could earn a loyal following.
Tap into your reporter side: deliver the latest fashion scoop
Why
With the advent of TikTok, the news cycle has gone from fast to lightning-fast—and fashion news is not immune. Audiences want to be kept in the loop, meaning someone has to do the reporting. Could it be you?
What
No need to wait for London, Paris, or New York Fashion Week! Every day there is a new fashion viral story making the rounds on everyone’s feed. Don’t be afraid to weigh in.
How
Fashion writer Mandy Lee (@oldloserinbrooklyn) is constantly getting #fashiontok up to speed on what they might have missed. You may be a personal stylist by day, but how about moonlighting as a fashion reporter?
Become an open book: let audiences into your world
Why
Let’s face it, people can be nosy, especially on social media. And that's why "day in the life" content is so popular on TikTok. Be it a curious wanderer or an aspiring personal stylist, audiences will always stop swiping for a glimpse into your professional life.
What
What is mundane and boring to you may be someone else’s daydream or adventure. What’s a typical day like for you? How do you find new clients? How do you style them? Think of all the questions your younger self once had about becoming a personal stylist—and there's your content.
How
Wardrobe stylist Sana Gilani (@sanaballag) has garnered hundreds of thousands of views with her "day in the life" videos. She provides access-all-areas coverage of her work days, both the glamorous and the mundane, and TikTok users love it.
Written by Beatriz Negreiros.
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