Likes, reels, engagement, algorithms—it's a lot to keep track of! Social media marketing takes a lot of time and energy to get right but as a creative business owner, your time is precious. And besides, wouldn't you like to spend less time scrolling and more time creating?
That is where social media managers come in. Expertly versed in the ever-changing landscape of social media, a social media manger is your ticket to higher engagement, a more consistent brand message and better client conversion rates—not to mention a lot of saved time!
Find out how hiring a social media manager could benefit your business...
What does a social media manager do?
A social media manager is responsible for developing and implementing a social media strategy for your business. They collaborate with you to identify your business's pain points and solve gaps in your current social media marketing strategy that will help your business move forward.
The responsibilities of a social media manager vary from one company to another. It all depends on the amount of help you require and your long-term goals. For reference, a social media manager can help with:
- Developing a social media strategy
- Creating visual content
- Creating a content calendar or schedule
- Managing social media accounts
- Analysing social media metrics
3 signs it is time to hire a social media manager
Sign #1: Your engagement rate is low
If you're consistently putting in the work for your social media and still not receiving many likes, comments, or follows, there is something wrong with your strategy. Causes vary from inconsistent branding to over-promotion, but for a thorough diagnosis, you'll need a social media manager.
Sign #2: You struggle with managing your time
When running your own business, time is precious. So, if the pressure of social media management is bogging you down, why not outsource it? This way, you can focus on the quality of your services and other high-priority tasks!
Sign #3: Your branding is inconsistent
Ask yourself: are my social media channels a strong representation of my brand? If the answer is no, a social media manager will be able to help. A social media manager establishes a strong brand identity for your business by keeping your voice, visuals, and content connected all throughout your social media accounts. This strengthens your business' reliability and boosts brand recognition!
How a social media manager can help your business
Enhance your social media strategy
Nobody creates better strategies than a social media expert. Based on your goals and audience, they identify the best social media platforms to focus on, create a content calendar to track posting schedules and come up with an audience engagement plan.
With the help of a social media manager, you don't have to rack your brain thinking "What's next?" Instead, all you have to do is review the content calendar, hop onto the scheduled events, see what's working and what's not, and welcome all the new clients you're sure to attract!
Create high-quality content
A social media manager knows what type of content resonates best with your target audience, and perhaps more importantly, how to make it—and make it well. High-quality content makes your business feel professional and reliable—exactly what a potential client wants to see.
Speed up your response time
Be honest—is there a few unanswered messages in your DMs right now? Busy as you are, you likely don't have enough time and energy to keep up with all the messages you're receiving. However, a prompt response time is key to securing leads. A social media manager can help build a positive relationship with your social media audience by responding to comments and messages in a timely manner.
Bonus: they could also address any negative comments, so you won't have to deal with the stress!
Establish industry connections
Influencer marketing is a valuable tool to widen your market reach. When a trusted influencer recommends your product or service, it can lend credibility to your brand and encourage potential clients to check it out. A social media manager can identify suitable collaborators and build relationships for your brand.
Decode your social media metrics
Engagement rate, content reach, follower growth, top-performing content—you know the terms, but what are you actually doing with that information? A social media manager can unravel the stats to provide valuable insights into how your social media strategy is performing. Regularly tracking your metrics makes it easier to spot growth opportunities and optimise your marketing strategy to achieve better results.
Social media managers for creative businesses
Convinced that hiring a social media manager is the right move for your business? Let's take a look at your options...
Emanuela Schneider
Interior designers, meet Emanuela Schneider! Emanuela Schneider is the founder of Marketing Interiors, a boutique marketing firm specialising in the home improvement industry. Emanuela has helped countless interior design entrepreneurs to build better client relationships and increase brand awareness with the power of social media.
Connect with Emanuela Schneider on Instagram, or visit her website for more information.
Mari Smith
Mari Smith specialises in Facebook, Instagram, and Messenger consulting for small businesses. As well as 1-1 coaching, Mari has produced an invaluable bank of social media growth resources for creative entrepreneurs.
Connect with Mari Smith on Instagram, or find more information on her website.
Katya Varbanova
Creating viral content isn't an easy task and yet Katya Varbanova has helped over 17,000 business owners to reach their viral social media goals. Katya ensures that even after the virality subsides, her clients are left with an engaged, loyal audience prime to convert into paying clients.
Connect with Katya Varbanova on Instagram or find out more about her services on her website.
