In order to grow your personal styling business, you need to get comfortable with social media. Instagram TikTok and Facebook are all great platforms to connect with potential clients and showcase your personal brand. Whilst a large following is nice, remember that an engaged following is far more beneficial to your business. If your audience is actively engaging with you on Instagram, you know that your message is resonating with them and that they are finding value in your content. Plus, an engaged follower is one step closer to becoming a paying client.
An engaged social media following is built through connection, adaptation and attention to detail. Learn how to apply those principles to your social media strategy and build an engaged social media audience for your personal styling business...
Make your audience feel seen
Engagement is a two-way street—actively engage with your followers' content and they will return the favour. Reply to comments, questions and compliments on your posts and always acknowledge story replies. At the same time, support their social media content with likes and comments to prove you are a true cheerleader! It is also a good idea to pose questions to your audience via story polls or post captions. This way, your audience will feel like their opinion really matters to you and will be more interested in your work. If your audience feels seen and valued, they will continue investing time and energy into you and your business.
Become an open book
Let’s face it, people can be nosy—especially on social media. And that's why "day in the life" content is so popular. Be it a prospective client wanting to know more about your services or an aspiring personal stylist, audiences will always stop swiping for a glimpse into your professional life. What is mundane and boring to you may be someone else’s daydream or adventure.
What’s a typical day like for you? How do you find new clients? How do you style them? Think of all the questions your younger self once had about becoming a personal stylist—and there's your content. If you're ever short of content ideas, ask your audience what they want to see. This is a great way to build rapport and keep your content fresh and relevant.
Share your skills
Your social media is a place to showcase your expertise by sharing timeless styling tips, outlining the latest trends and highlighting brands that you know your audience will love. By regularly sharing handy tips and tricks, your followers will come to know you as a fountain of knowledge and inspiration—and they'll keep coming back for more! No need to overthink it; all you need to do is share your wealth of knowledge about styling, and people will stop and listen.
Deliver the scoop
You have your finger on the fashion pulse more than most. It's time to capitalise on your ability to predict what trends are on the rise, and which ones are on their way out. Trends are ever evolving but audiences want to be kept in the loop, meaning someone has to do the reporting. Could it be you?
Showcase your personality
Is there a meme you find endlessly funny? Put your own spin on it and share it with your audience. Did something crazy happen in your life this week? Share your story with your followers (if you're comfortable doing so.) People connect with people, so always showcase your authentic personality online—that is your biggest selling point. Of course, you need to remain professional and responsible online—your Instagram profile is your shop front. Clients will pick a personal stylist that makes them feel comfortable. Being your true self will make prospective clients feel more at ease and may potentially lead to a partnership.
The bottom line
Think of your social media followers as a community, rather than an audience—include them in your conversations, listen to their feedback, and create content that they find valuable. Over time, you'll see your engagement increase across TikTok, Instagram Facebook, or any of your chosen social media platforms. Good luck!
