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An Ode to Armenia With Taline Guzelian

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An editorial concept, dreamt up by Taline Guzelian, and brought to life in Visualist.

Words by 

Megan Hill

Published on 

May 24, 2022

Celebrating Armenian Culture, fashion editorial, Taline Guzelian, cultural fashion, Armenian heritage, fashion concept, editorial inspiration, ethnic fashion, cultural diversity, fashion storytelling, traditional Armenian clothing, editorial photography, cultural heritage, fashion creativity, fashion representation, cultural fashion fusion, Taline Guzelian's vision, fashion and culture

Taline Guzelian is a virtual stylist based in Boston, MA. Virtual working means Taline is able to 'source' pieces from any price range, any era and any location—an infinite wardrobe!

Meet Taline Guzelian

What iconic collection would you love to style?

As a virtual stylist, I am fortunate that I can style any item as long as I have a good image of it. I always love mixing iconic vintage pieces with today’s modern pieces.

What designers are you loving right now?

I love Giorgia Tordini & Gilda Ambrosio from The Attico, Christine Centenera of Wardrobe.NYC, Nensi Dojaka and Amina Muaddi. They are all incredibly talented and it would be such an honour to work with any of them.

Who would you love to style?

Hailey Bieber has always been a style icon to me. Her style is so effortless, cool, chic and street. I think we have similar styles, so it would be a dream to style her.

A collection of Taline Guzelian's digital styling work. Made in Visualist.

We asked Taline to share their 'bucket list concept'—the creative vision that she hopes to one day bring to life...

An ode to Armenia

A dream of mine is to shoot an editorial look in Armenia! I love my Armenian heritage, it’s the biggest aspect of my life and I am so proud and grateful for that. It would truly be a dream to merge my love for my culture with my love for styling whilst being able to showcase it on a major publication or platform.

Armenia as a country has gone through so much tragedy, whether it be the Armenian Genocide in 1915, the earthquake in 1988 or the recent war in 2020 and yet many people don’t even know that the country exists. If this dream became reality, I would hopefully introduce the beauty of Armenia to so many who are unfamiliar.

I would dress an Armenian model in traditional Armenian jewellery paired with modern, chic garments, hopefully from an emerging Armenian designer. I would keep the makeup natural with a long sleek ponytail braid. As for location, there are so many places in Armenia that would be a stunning backdrop for a shoot. There are 3 places that I have in mind:

  • Sevanavank—two ancient churches founded in 874 on a hill next to Lake Sevan.
  • Noravank—founded in 1105, located 2 hours outside of the city in the mountains.
  • In the city of Yerevan.

But the root of the concept is much deeper than the images themselves. There are so many talented Armenians who have very successful careers in the fashion/editorial industry. I want my team of models, hair, make-up, photography and styling team to be all of Armenian descent. This is important to me because in 1915, the Armenian land, people and culture could have been erased. This concept honours the struggle and the fight our ancestors had to go through for us to succeed as a people.

I think the idea derived from the Vogue Russia, October 2015 issue. There was a Stella Maxwell spread shot in Armenia. At the time I thought it was so cool that a top tier model would go to Armenia. I didn’t get into styling until 2019 but the more I began to love the styling world, the more I realised that styling a photoshoot in Armenia with an all-Armenian team would be an amazing way to give back to our ancestors, culture and the future of Armenia.

An ode to Armenia. made in Visualist.

Find style inspiration on Taline's Instagram or check out her website.

Visualist is a software empowering creative professionals to work, earn and scale their businesses. Learn more here.

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