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Clowning Around With Sylvester Yiu

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An editorial concept dreamt up by stylist and creative director, Sylvester Yiu, and brought to life in Visualist.

Words by 

Megan Hill

Published on 

May 5, 2022

editorial concept, stylist, creative director, Sylvester Yiu, Visualist, creative collaboration, fashion photography, artistic vision, visual storytelling, fashion industry, editorial production, fashion editorials, innovative concepts, fashion creativity, style inspiration, fashion photography, fashion design, fashion trends, fashion editorial projects.

Sylvester Yiu is a fashion stylist, creative director and consultant. Working between London and LA, Sylvester's knack for evocative storytelling has earned him work with clients such as i-D magazine and Louis Vuitton.

Meet Sylvester Yiu

In what unusual places do you find inspiration?

I am very inspired by music and theatre. I travel regularly between London and LA and they both have very different music scenes, but that's the beauty of music. One second I feel like classical and the next I feel like K-pop—representing these ideas in a visual (styling) way is always interesting to me.

You can work with one designer and one of their collections, who are you picking?

Marc Jacobs, hands down. I would love to style his Louis Vuitton SS2008 collection. It is my absolute favourite collection to date. It was the first time I visually saw how 'art' and 'fashion' can truly work together—from the artist's mind to the designer's approach to clothing, colour, silhouettes, etc.

Who is your dream client?

If I could style one person, I’d pick Pennywise. He’s fascinating because, out of everything he found on earth, he decided to be a clown!

How do you want your work to be remembered?

Of course, whatever I do in the present is driven by what is currently in fashion but I hope I can look back at my work after a few years (which I actually do) and still think it works!

A collection of Sylvester Yiu's work. Made in Visualist.

We asked Sylvester to share his 'bucket list concept'—the creative vision that he hopes to one day bring to life...


One day I walked past 'Sylvester Street' in London and I thought, 'Wouldn't it be cool to have a full editorial of models being shot at their namesake streets/roads?' This could take place all over the world! Foreign names, on foreign streets in foreign languages—it would be a long process to cast and organise locations etc. but how cool would that be!?

Dictionary definition of this concept: one that is excessively self-absorbed.

Namesake, made in Visualist.

Visualist is a software empowering creative professionals to work, earn and scale their businesses. Learn more here.

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