So you've tried making TikTok videos and Instagram reels, but you have more to say than what can fit in a bitesize, scrollable clip.
You could be more suited to a podcast!
Podcasts have taken off in the past few years. And for good reason. podcasts are a great way to display years of experience, build connections with fellow amazing wedding professionals, and speak directly to the needs of your target audience.
The best part? Starting a podcast is relatively low cost and accesible to all.
A podcast is a great marketing strategy for wedding planners. Host a podcast to establish yourself as a thought leader within the wedding industry, attract new clients and build your network as a wedding pro.
Position yourself as a thought leader
You host a podcast to sell your services, your brand and ultimately, yourself. In order to trust you, clients need to know that you are knowledgeable, experienced and well-respected within your industry—and a podcast is a great way to hit that trifecta!
Now is not the time to be humble. Use your podcast to advertise yourself and your brand, make your USP clear and clearly demonstrate your skillset. But do so in a way that is authentic to you, people respect truth the most!
Podcasts are the perfect platform to demonstrate that you have the whole package—the knowledge and the personality.,
Build industry connections
Inviting fellow professionals in the wedding industry on to your podcast as guest speakers is a great way to build your network.
Featured guests will likely be flattered by the offer, setting your relationship off on the right foot! Throughout the interview you have a chance to learn from your guests' experience and expertise, your shared audiences will ensure a bigger reach on your content (and new followers for you both) and their fresh perspectives will ensure your podcast content stays fresh and engaging.
Remember, you should only feature wedding professionals who you feel align with your brand ethos.
Talks with Renee Dalo is a great example of guest features done well! Her guests are diverse, aligned with her brand, and experts in their field.
Increase brand loyalty
On Instagram, you should provide inspiration. On TikTok, you want to be relatable. As a podcast host, you need to add value. Your podcast is an opportunity to share valuable content with your audience.
Your audience should come away from each episode feeling enlightened and equipped. But the relationship is mutually beneficial. The best way to build brand loyalty is to offer your audience something in return—exactly like you do on your podcast.
By offering high-quality insights on your podcast, you build a loyal audience and establish yourself as a trusted source of industry knowledge.
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