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Beauty Beyond Bollywood With Salina Thind

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An editorial makeup concept celebrating the diversity of Indian beauty. Dreamt up by Salina Thind, brought to life in Visualist.

Words by 

Megan Hill

Published on 

May 10, 2022

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Salina Thind is a London based make-up artist and hairstylist responsible for royal up-dos (Duchess of York, Princess Beatrice) and glam editorials (Vogue India, Conde Nast Brides).

Who would you love to get 'camera ready'?

I'd love to work with one of the 'original supermodels', like Cindy Crawford perhaps. I'd love to hear all her stories and find out what the industry was like back then.

What makeup look will you always remember?

This probably isn't as cool as it should be... As a teenager, I was obsessed with the Guess advertising campaigns. The make-up was always glam Sophia Loren vibes—now I'd love to put my own spin on them!

How do you want to be remembered within the industry?

I want to be remembered for enhancing natural beauty, rather than masking a face. I hope to be synonymous with timeless beauty and beautiful, clear skin.

A collection of Salina Thind's work. Made in Visualist's

We asked Salina to share her 'bucket list concept'—the creative vision that she hopes to one day bring to life...

Beauty Beyond Bollywood

I spent a few months based in Mumbai in 2015/2016, during which time I got to work with a real mix of people. On one shoot, I worked with a model from Nagaland—a state in Northeast India. Meeting her made me reflect on how we are usually only sold a very one-dimensional view of the Indian aesthetic. But in reality, India is home to such a range of skin tones, features etc.—it is so much more than just Bollywood! I'd love to shoot a story where the models reflect all of India's different regions and communities and the diversity of beauty within them.

I would shoot all over India. With such a vast array of landscapes and backdrops at my disposal, the possibilities would be endless: beaches, mountains, palaces, crazy cityscapes...

Visualist's interpretation of 'One place, multiple faces'—an editorial shoot celebrating the diversity of beauty in India. Made in Visualist's

Follow Salina's work and commitment to diversifying the beauty industry on her Instagram or check out her website.

Visualist is a software empowering creative professionals to work, earn and scale their businesses. Learn more here.

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