As an event and wedding stylist, social media is your greatest tool. We hear a lot about how to craft an Instagram feed that stands out from the crowd and attracts real clients, but let's face it—Instagram is getting a little crowded in the wedding pros department! If you're an event and wedding stylist looking for an alternative to Instagram, it's time to think a little bit more outside the box: Reddit. Reddit? How does that relate to marketing for wedding planners? But this alternative social media platform is an underrated gem for conducting market research and generating new client leads.
What is Reddit, anyways?
For those unfamiliar with the site, Reddit is comprised almost entirely of user-generated content. Users can create posts with written content, links, or images and content is categorised into subreddits. Subreddits—your new marketing secret weapon.
How Reddit can help you as a wedding planner
Joining subreddits is a great way to connect with your ideal client. Where better to source feedback and new ideas than your precise target market? Think of it like you’re going undercover (without the need to be sneaky!) Typically these subreddits are filled with friendly and helpful individuals who can also offer sound advice. Don't spam pages with self-promotion but be upfront about your profession as an event and wedding stylist. Ask for opinions, collect feedback on new business ideas or assets, and offer advice to those asking for it—everyone appreciates the wise words of an expert.
How to find your wedding community on Reddit
Finding your respective community on Reddit is a lot easier than you think. The website’s interface is relatively easy to navigate. Start by searching for keywords related to your industry, for example, "wedding". You'll be met with a list of posts and communities containing that keyword. Spend some time browsing each subreddit to get a feel for the community. Before joining a subreddit, you should take a look at the number of active users and the frequency of posts published on it. Some subreddits have been idle for some time meaning the posts there are probably outdated, which is something to be wary of. However, there’s no harm in diving deeper into these subreddits as they could still be a goldmine of consumer feedback.
Best Subreddits for Event & Wedding Stylists
Feeling overwhelmed and don’t know where to begin? We’ve got you covered! Here are five subreddits to use as a starting point...
- r/Wedding. One of the most active wedding-related subreddits. Users come here to share experiences, detail their plans, or ask questions.
- r/WeddingPlanning. Newly engaged couples visit this sub to seek advice from other members. As a professional, offering friendly advice to those who need it could open up lots of opportunities for new client relationships. You can also use common questions and answers to better inform the services you offer your clients.
- r/WeddingSolutions. Locations, catering, entertainment—this subreddit covers all the fundamentals of wedding planning. Read regularly to stay ahead of the game with what is trending.
- r/BudgetWeddings. Lots of clients want their dream wedding without breaking their budget, can you turn that dream into reality? Also, a treasure trove for budget-friendly planning ideas that you can relay to your clients.
- r/WeddingsUnder10k. This is another great community that shares money-saving tips for weddings–specifically under $10,000. Weddings don’t need to be costly for them to look good! You just need to know how to lay down the right cards, and this subreddit will show you how.