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Saasha Scaife on Speaking in Colour

personal styling

client communication

Saasha Scaife shares the questions she asks every new client.

Words by 

Megan Hill

Published on 

August 8, 2022

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A lifetime love of fashion led Saasha Scaife to set up her own personal styling consultancy, Styled By Saasha. No matter their budget, Saasha helps clients to feel stylish and confident—with a little help from the right colour palette!

You decide

Usually, Saasha communicates with clients face to face or via Instagram DMs and emails. The way in which Saasha communicates is ultimately decided by the client themselves, depending on how they initially contact her and how they are most comfortable moving forward.

Say it with a smile

When a client looks in the mirror and a big smile lights up their face, Saasha takes it as a good sign! "You can see their confidence climb and they look happy with their appearance in the mirror."

Try something new

Saasha's work can be challenging when her clients are scared to step out of their comfort zone and try new styles. However, once they trust in her guidance and take the plunge, 99% of the time clients say, "Wow, I didn't think I could wear that but I actually love it!"

Client deep dive

Saasha works closely with colour when building the perfect wardrobe for her clients. Turns out, it is not a pot of gold waiting at the end of the rainbow but the perfect complementary colour palette. We challenged Saasha to make an initial assessment for a client who feels 'lost' when it comes to colour—if she had just five questions to work with...

What... are your favourite colours to wear?

When... do you feel your most confident, and in which colour?

Why... do you feel scared to wear bright colours?

Who... do you want to be? (How would you like others to perceive you when they look at you?)

Where... do you want your style journey to help you? (Perhaps you want to progress in your professional life? Or you're hoping to gain general confidence?)

Got a question for Saasha? Find out more about Saasha's services on her website. Or find a dose of colour on her Instagram.

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