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Michelle Wright on Building Client Confidence

personal styling

client communication

Personal stylist, Michelle Wright, shares the questions you should have on your personal style questionnaire.

Words by 

Megan Hill

Published on 

August 8, 2022

personal styling questionnaire, personal styling client intake, personal styling questions, personal styling client questions, personal style questionnaire, personal styling consultancy, styling over 30s, personal styling older women

Michelle Wright, aka Mrs Stylewright, is an East Midlands-based personal stylist and colour analyst. Michelle focuses on helping women over 30 to rediscover their confidence through the power of dressing.

Let's meet

Michelle's process begins with a "getting to know each other call" to establish her prospective client's needs. If all goes well, a meeting follows.

If the client is local, or happy to pay Michelle's travel expenses, then the meeting will take place in person—usually at the client's house. Zoom meetings work too but Michelle prefers to meet her clients face to face. "I think that you get a better feel of a person from meeting in real life."

Dress for the life you live

For Michelle, an honest assessment of her client's day to day lifestyle is key. An inaccurate picture will result in an inauthentic style and the client not feeling truly themselves. As Michelle explains, "It's pointless glamming someone up in suits and heels if they spend their days at messy play with their 3-year-old!"

That is not to say her client's can't use their new style to manifest the lifestyle they dream of. "When uncovering someone's style, I want to know who they aspire to be as well as who they actually are." To get to the best version of themselves, Michelle must first help clients overcome their own negative perceptions of themslves—the hardest part of her job. Her work seeks to build each individual's self-confidence so that they can finally see what others see.

Client deep dive

The most challenging part of Michelle's job is changing people's negative perceptions of themselves. Her work seeks to build each individual's self-confidence so that they can finally see what others see.

To help a client see themselves through others' eyes, Michelle must first figure out how they see themselves. The scenario: a client wants to refresh their style by making the most of what they already have, not investing in too many new items. We challenged Michelle to understand this client's existing relationship with their wardrobe—if she had just 5 questions to work with.

Who... do you want to be? (Who are you now?)

What... do you wear the most?

Where... are you in your life right now? (Where have you come from? Where do you want to be?)

When... did you last feel fabulous? (Where were you and what were you wearing?)

Why... aren't you happy with your wardrobe?

Got a question for Michelle? Find out more about Michelle's services on her website. Find style tips and outfit inspiration on her Instagram.

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