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Catherine Robertson on Pinning Down Priorities

personal styling

Catherine Roberston shares the most insightful questions on her personal style questionnaire.

Words by 

Megan Hill

Published on 

August 9, 2022

personal styling questionnaire, personal styling client intake, personal styling questions, personal styling client questions, personal style questionnaire, personal styling consultancy, advice for personal stylists, personal styling resources, personal stylist resources, Catherine Robertson

Catherine Robertson trained at the London College of Style before setting up her personal styling consultancy CR Styling. Catherine leaves each of her clients looking like a million dollars—minus the price tag!

Don't underestimate the high street

As a mother herself, Catherine understands that time can be sparse for her clients. But that doesn't stop her from making them feel "confident, happy and fabulous."

And the same goes for budget. Catherine firmly believes that "the UK high street offers all you need to look stylish and effortlessly chic."

Always getting better

The best place to meet a client is in their own homes. "You can learn so much about their style and lifestyle needs from talking to clients in their own house."

To kick off this meeting, Catherine asks her client to show her their current favourite outfit—the one they feel most confident in. The hardest part of Catherine's job is then having to tactfully say, "That looks nice but I can definitely make you look even better!

Client deep dive

Catherine knows she can make her clients look and feel amazing. But first, she has to know what that means to them. We challenged Catherine to pin down the priorities of a new client—if she only had 5 questions to work with...

Who... do you follow on Instagram and love?

What... is your favourite part of your body?

Where... do you usually shop?

When... do you feel your most confident?

Why... have you chosen to work with a stylist? (It is important to know what the client is expecting.)

Got a question for Catherine? Explore her services on her website, or check out her Instagram.

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