Name: Pablo Lara H.
Profession: Illustrator, photographer, and web designer
Location: Rio de Janeiro, Brazil
Pablo Lara H. is a freelance creative specialising in illustration, photography and web design.
I use different paper for different mediums. For sketches in graphite pencil, standard blank paper. For watercolours, gouache, and markers, blank Fabriano paper (or any thicker paper variety).
I use Brazilian notebooks from Tilibra for sketching and note-taking, they are an old trademark in the field.
Source of inspiration
I love the '70s and the Baroque (+ Rococo) era. I’ve been making an archive of vintage magazines (from the '50s-80s) for colour palettes and layout ideas.
Designer on speed dial
Massimo Vignelli, Eiko Ishioka or Saul Bass. I can't decide.
I call this colour palette, "70's Nordic Sweater."
- All fonts by Margot Lévêque Studio
- Erotique from Zetafonts (Stephen Keller's chosen font of the month for I Love Typography)
- Artem Nevsky's New York
- Mathieu Triay's free font: Bricolage Grotesque (available on Google Fonts)
- Sorts Mill Goudy (and all the free fonts at The League of Moveable Type)
A distant love
I love the new serifs experimenting with old and new trends. There are new foundries and freelance type designers doing amazing typefaces. For example, Magilio.
A cliché, but Comic Sans or Papyrus.
Pablo also curates a bank of free typefaces.
I use several apps/websites to help me get things done like presentations, sketching projects, trees of ideas, etc.
For the project itself, the client. You have to satisfy the expectations of the client. But you can always provide guidance and negotiate some of your ideas. For general knowledge, growth as an artist, critical appreciation, and learning I look to other designers or colleagues.