If you're an interior designer looking to reach a wider audience and expand your business, selling your services on Etsy could be a smart move. As one of the world's largest online marketplaces for independent businesses, Etsy has a dedicated following of buyers who appreciate unique and high-quality products and services.
Okay, so where do you start? Setting up shop on Etsy is easy, but using it to successfully market your business requires a little extra attention. We've outlined 4 preliminary questions you need to answer in order to build a strategy for optimising your listings to showcase your interior design skills, connecting with potential customers, and ultimately boosting your sales. From crafting compelling product descriptions to finding the sweet spot in pricing your packages, we'll cover everything you need to know to succeed as an interior designer on Etsy.
Step 1: Define Your Product for Etsy
To get started on Etsy, you need to define what interior design services you'll be selling. If you already have an established business, you may choose to simply list your existing packages on Etsy or experiment with new offerings.
Identify relevant keywords
To attract potential clients, it's important to pepper relevant keywords throughout your Etsy listings. Consider the words or phrases that your ideal client may search for and incorporate them into your titles, descriptions, tags, and everywhere else that's appropriate. Examples: interior design services, interior design templates, colour analysis
Craft a Compelling Description
Stand out from competitors by focusing on the benefits of your interior design services rather than just the features. Connect with potential clients on a personal level and gradually guide them towards making a purchase. Explain how your service can improve their homes and meet their specific needs. After establishing the value of your service, conclude with a brief outline of the features you offer. Remember to use SEO keywords to help your listings rank higher in relevant search results.
Step 2: Price your interior design services right
Determining the right price for your interior design services on Etsy can be a challenge. While you may be tempted to set low prices to attract customers, it's important to consider how sustainable this method is long term. Like any other digital marketplace, Etsy take a cut when you make a sale via their platform. You'll want to take this into account when setting your prices. You should also start by researching the price range for similar interior design services on Etsy. A few quick calculations will then reveal your the pricing sweet spot that works for your business. Remember that your price should reflect the value of your services as a skilled interior designer. Pricing too low may lead shoppers to question the quality of your materials—people don't always love a bargain! Whereas excessively high prices will drive potential customers away. By pricing your services appropriately, you can attract the right customers and ensure that your business is profitable on Etsy.
Step 3: Present Your Interior Design Services Effectively
You're an interior designer, you have a natural eye for aesthetics and when it comes to selling services on Etsy, that will make all the difference. To grab the attention of potential customers, your images must be eye-catching and high-quality—in a toss up between two very similar products , the one with better visuals always takes home the bacon! Etsy allows up to five images per product, so make the most of them! Use infographics to clearly explain what is included in each package (concept boards, revisions, procurement) Then use images to highlight your best work or wow clients with impressive before-and-after transformations—to see is to believe. Remember image quality is key, blurry photos are a big no go.
Step 4: Set Your Shop Policies
Before listing your interior design services on Etsy, take the time to define your policies for returns, payments, and any other relevant issues. Be transparent with your policies from the outset and then stick to them—don't be intimidated by complaining customers or cause confusion betraying to amend your policies mid service. We're human, mistakes happen! Having clear policies for your shop helps to maintain positive relationships with clients even if things don't go to plan. Good reviews are your best friend on Etsy, so do everything you can to keep customers happy!