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How to Set (And Achieve) Goals for Your Wedding Planning Business

wedding planning

business admin

Dream big! How to set aspirational but attainable goals for the year ahead.

Words by 

David Yeung

Published on 

November 29, 2023

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When you first ventured into the wedding planning business, what was your dream? What vision of your future motivated you to start your career as a wedding planner?

Those long term goals for your wedding planning business are still in reach. You just need a plan to help you get there. Goal setting is a crucial practice for establishing a successful wedding planning business, playing a significant role in both personal well-being and business strength.

Introducing a system of short term and long term goals to your wedding planning business contributes to a clearer pathway to success. Ready to stop dreaming and start doing?

Why is goal setting important for wedding planners?

Whether you have been planning weddings for over 20 years or have just begun, it is vital to have a clear vision for your wedding business. Setting yourself clear goals is the key to achieving this vision.

Like any effective business, high-level and well-thought-out goals should be implemented as a strategy to track progress. Every goal you achieve contributes to the execution of your long term vision for your wedding planning business.

There are a lot of moving parts to a high-functioning wedding planning business. Without a clear strategy, you may find yourself in a difficult position—setting goals will increase your motivation and keep you from getting lost.

How to use short term and long term goals for your wedding business

In order to set aspirational yet attainable goals for your wedding planning business, you should first understand the difference between short term and long term goals.

Short term goals are mini goals that you can tackle in the near future—think a few months to a couple of years. Setting short term goals as a wedding planner will keep you motivated with small-wins, improve your focus, and help you to manage your time.

Long-term goals are your long term aspirations—the big dreams you hold for the future of your wedding planning career. Having solid and clear long term goals sets a strong foundation for your wedding planning business (and short term goals keep you on the right path for reaching these grand plans).

Long term goals for wedding planners

First things first, what do you want to achieve as a wedding planner and as a business owner? You must consider your overall long term goals and aspirations when it comes to wedding planning. What is the purpose and motivation behind your business?

Your goals can span financial, professional, and personal areas of interest. For example, a personal goal might be to be able to take one extra day off a week to spend with your family. Aligning your goals with your values and what holds the utmost significance to you will provide increased motivation for their long term accomplishment.

It is easy to feel overwhelmed and develop a doomsday tunnel vision whilst figuring out ambitious long term goals. To prevent this, try working backwards. Start by defining your wildest dreams—if anything was possible where would you love to see yourself and your wedding planning business in 10 years time? Then, work backwards. What three goals can summarise this dream vision? And what milestones will you need to achieve over the next 10 years in order to get there? Reversing the process enables you to experience a sense of achievement in advance, providing valuable insights into the steps needed to attain it.

Once you have defined your ultimate vision, breaking down your long term goals into short term goals will further help you to avoid burnout and remain on track (more on that to come!)

It is important to remember that over time, your aspirations might evolve. Regularly reassess your goals and be open to modifying, refining, or even discarding them if they no longer align with your vision. Implement monthly check-ins as a way to ensure that your goals are moving you towards your vision of success for your wedding business.

Examples of long term goals for wedding planners

  1. Grow my Instagram following to >10,000. Whilst following isn't everything, a notable online presence increases your reach and client trust. It also helps you to establish a name for yourself amongst fellow wedding professionals such as vendors and wedding venues.
  2. Establish myself as an industry leader with a feature in Vogue Weddings. A feature in one of the most highly respected wedding publications solidifies your work as truly unique and of the utmost quality. It also advertises your services to thousands of new clients and connections.
  3. Book 35 couples in the year 2026. A full calendar is every wedding planners dream—how can you make it your reality? Diversifying your offerings, improving your branding, and lots of networking are good ways to start.

Short term goals for wedding planners

Congratulations! You've set out a clear vision of success for your wedding planning business. The next step is to work out a plan to make that your reality. Dissecting your overarching objectives for your wedding planning career into smaller, more manageable goals enables you to progress step-by-step towards your ultimate destination.

Short term goals act as checkpoints on the journey to achieving your long term aspirations. In order to set effective short term goals for your wedding planning business, use the SMART formula. The SMART goal setting formula ensures that all your goals are:





Time Based

Following this formula will ensure your short term goals will be effective in helping you to eventually achieve your long term goals. Goal setting in this manner will not only benefit your career as a wedding planner,  but also create a more organised and healthy system for your own mind.

Examples of SMART short term goals for wedding planners

Let's work with the long term goal: Book 35 couples in the year 2026. In order to make that possible, here are three short term goals to keep you on the path to success.

1. I will give my About Me page on my wedding business website a makeover to be more personable and make myself stand out.

Deadline: 10 days

2. I will research 3 influential wedding planners who I admire and make notes on their brand positioning and the services they offer. I will reflect on how I can implement aspects of this into my own wedding planning business.

Deadline: 1 month

3. I will attend 3 wedding industry networking events (trade shows, seminars, industry mixers) to bolster my professional development and grow my network. More industry contacts = more referrals.

Deadline: 6 months

How to track the progress of your wedding planning business

There are countless ways to keep track of the progress of your wedding business, but what is really important is to recognise your development and congratulate yourself at every step of the process. Careful thought and reflection on your progress towards your goals—even if less than you'd hoped for—can help motivate you and invigorate your passion for your wedding planning business.

Three ways to track your progress as a wedding planner:

  • Keep a daily/weekly journal to document your progress towards your goals, the problems you are facing, and anything you have learned along the way.
  • Track and analyse metrics for all quantitative goals (things that can be measured in numbers).
  • Meet with a mentor, advisor, or friend at least once a month to discuss your progress and ask for advice or constructive feedback.

Setting goals for your wedding business: the summary

Goal setting in the wedding planning business isn't just about setting directions; it's the roadmap to success. From distinguishing short-term wins to sculpting grand, long term dreams, each step contributes to the ultimate success of your wedding business.

By aligning personal values with clear-cut goals, carving out distinct pathways, and implementing SMART strategies, you pave the way for your wedding planning business's growth. Regular reassessment of your goals, allowing flexibility in your approach, and consistent goal tracking ensure you stay on course—transforming aspirations into accomplishments.

Whether it's through journals, consistent check-ins, or seeking guidance, each move propels you closer to the envisioned success story of your wedding planning venture.

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