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Can Creativity be Managed?

Aya Tlemcani
&
Published:
16
Mar
2023
Updated:
16
Mar
2023
Can Creativity be Managed?

Creativity thrives when given freedom, so the idea of creative management might at first seem counterintuitive. But in reality, creative businesses need a sleek, organised internal structure to thrive—in other words, they need management.

Many people discount themselves as creatives because their skills don't lie in tactile creation or artistic flair, but creativity also comes in the form of storytelling, strategy and coordination—all essential skills for a management position.

If you know you have a managerial skillset but feel drawn to the creative industries, see if any of these creative management roles seem like the right career for you.

Podcast Producer

The role

There are currently over 2 million active podcasts, with over 48 million episodes available for download—evidence that there is a huge demand for podcast content, but that the market is also very saturated. In such a saturated market, there's a real need for creative individuals who can help businesses create high-quality podcasts that stand out from the crowd, aka. podcast producers.

As a podcast producer, your role is to manage the technical and logistical aspects of production but to also think creatively about strategy and storytelling to craft compelling content.

The requirements

  • Innately organised
  • Communication skills
  • Deep knowledge of audio production techniques
  • Strategy and vision
  • Storytelling skills

Creative Operations Manager

The role

A creative operations manager is the person responsible for the coordination and management of creative projects and processes such as design, production, and copywriting—in other words, a big deal!

This role is essential in creative agencies, where projects often involve multiple teams and stakeholders. Creative operations managers play a critical role in helping businesses streamline their operations and achieve their creative goals.

The requirements

  • Highly organised (!)
  • Strong project management skills
  • An embodied understanding of creative workflows

Event Coordinator

The role

Creative businesses understand how integral community is to their success. A proven way of building community? Hosting events.

An event coordinator plays a crucial role in building a brand and appeasing the stakeholders of a creative business. Their day-to-day responsibilities include selecting and liaising with venues,  arranging catering/entertainment, and coordinating event design all whilst communicating with the client to ensure their satisfaction.

The requirements

  • Attention to detail
  • People skills
  • Creative vision
  • Network of connections and contacts
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