As an interior designer, your goal for every consultation is to answer the question: what does my client want and need from their home?

To answer that question, you need strong communication skills and an effective system for identifying and logging your client's pain points and preferences.

The best way to improve client communication? Invest in a bespoke project management tool that enhances communication and collaboration.

We're here to help you take your client communication from good to great. Here's what we'll cover:

• What is good client communication?
• How does strong client communication benefit an interior design business?
• How can digital tools enhance my client relationships?

What is good client communication?

Good client communication is about keeping clients informed, engaged, and satisfied throughout the design process. As an interior designer, your client is always your top priority. However, managing everything from supplier delays to invoicing can make communication challenging.

Project management software designed specifically for interior designers lightens the load, making client communication not only easier but also more efficient and enjoyable for both you and your clients.

Good client communication must be efficient, specific, and personalized. What does that mean in practice?

Efficient communication

Efficient client communication is paramount to keeping your client engaged throughout the project, especially when trying to secure their business. Clients will likely send many inquiries to interior design services like yours—what makes you stand out? An efficient, professional, and creative response to their request.

Clear and consistent dialogue is crucial throughout the partnership to accurately capture your client's vision, preferences, and requirements, which are essential for creating personalized and functional designs. Effective communication minimizes misunderstandings, prevents costly revisions, and keeps the project timeline on track. It also fosters trust and a positive working relationship, making clients feel valued and heard.

Regular updates and responsiveness to client feedback further demonstrate professionalism and commitment, ultimately leading to a smooth process and an outstanding final result that meets or exceeds the client's expectations.

Project management tools such as Visualist allow interior designers to create templates for common client communications, such as proposals and questionnaires. Smart AI integrations also aid you in understanding more about your client and understanding how you can best support their needs and wants throughout the project.

Specific communication

Specific and clear client communication, enhanced with visual aids, is crucial for interior designers to bridge the gap between abstract ideas and tangible outcomes. These visual tools help clarify complex concepts, making it easier for clients to provide precise feedback and make informed decisions. This approach not only reduces the likelihood of misunderstandings and costly revisions but also fosters a collaborative environment where clients feel engaged and confident in the design process.

Sticky notes in Visualist facilitate targeted conversations that increase productivity, prevent misunderstandings, and lead to higher client satisfaction.

Personalised communication

Personalized client communication is essential for interior designers to create spaces that truly resonate with their clients' unique tastes and lifestyles. By taking the time to understand each client's individual preferences, needs, and aspirations, designers can tailor their approach and deliver bespoke solutions that reflect the client's personality and vision. This personalized interaction fosters a deeper connection and trust, making clients feel valued and heard.

Hubs in Visualist act as a bespoke space for you, your team, and your client to share and discuss everything related to the project. This private, personalized portal improves communication, making your client feel valued and informed every step of the way. Effective communication throughout the project ensures that the final design meets the client's expectations

Successful wedding planners know how to connect with their couples. This is even more true for destination wedding planners. They manage long-distance relationships with clients until the big day.

Lisa Makaneole is one such wedding planner. She owns Lotus Events & Weddings in Hawaii.

Lisa's couples enjoy stunning Hawaii views and receive a personalized service. Client communication is at the heart of what she does. With all-in-one planning tools and project management software, Lisa builds strong bonds with her clients. She can create their dream day even from afar. Distance truly makes the heart grow fonder.

We spoke to Lisa about how good communication is at the heart of her wedding planning service, from the first "aloha" to the final checkpoint.

This article explores...

• How successful wedding planners, especially destination specialists like Lisa Makaneole of Lotus Events & Weddings in Hawaii, excel in managing long-distance client relationships and delivering personalized service.
• The importance of client communication  to wedding planning, using comprehensive planning tools and project management software to ensure clear communication and build strong bonds with couples.
• Using digital tools, including video calls, emails, text messages, and how specialized planning software such as Visualist, play a vital role in enhancing client relationships and bridging physical distances.

How important is clear client communication to the planning process?

At Lotus Events & Weddings, we prioritize excellent communication with our couples above all else. For us, it's not just about listening; it's about truly hearing what the couple envisions for their special day. Clear client communication is the cornerstone of our planning process. It ensures that every detail of the vision is understood and brought to life. More than that, it builds a foundation of trust and mutual respect, ensuring that expectations are not only met but exceeded. By using comprehensive wedding planning tools and efficient project management software, we stay dedicated to open, honest communication. This helps us avoid surprises and ensures a smooth, joyful journey to the couple's wedding day.

How do digital tools enhance your client relationships?

The nature of destination planning means we often bridge distances to connect with our couples. At Lotus Events & Weddings, we embrace digital tools to make these connections as intimate and personal as possible.

• Video calls. For face-to-face meetings, we love utilizing platforms like Zoom, Google Meets, and WhatsApp. It's a joy to see our clients' smiles and share in their excitement, no matter how many miles are between us. For many of our couples, seeing faces creates a connection that feels both personal and reassuring.
• Emails. Emails serve as the backbone for formal and detailed discussions, providing a clear, documented trail of our planning journey together. They are invaluable for conveying complex information where clarity and record-keeping are key.
• Text Messages. For those moments when quick questions arise or when decisions need to be made swiftly, text messaging offers an immediate and convenient line of communication. Texts allow us to keep the momentum going without delay.
• Project management tools. To ensure everyone is on the same page, we make full use of file-sharing platforms like Honeybook, Google Docs, and Harpsen. This not only keeps us organized but also fosters a collaborative environment where their wedding vision takes shape in real-time.

Through digital technologies, we bridge the physical gap and create a planning process that feels just as personal and engaging as if we were sitting together in their living room. Our goal is to ensure that, despite the distance, our couples feel supported, understood, and most importantly, excited about their upcoming celebration.

We recognize that each couple's communication preference is as unique as their wedding vision, so we've embraced a flexible and adaptable approach. Adaptability is at the core of our philosophy. We're committed to evolving alongside our couples' needs, ensuring that each step of the planning process is supported by the right mix of communication methods. This responsive approach is what allows us to build and sustain strong, trusting relationships, making the journey to "I do" as seamless and enjoyable as possible.

When conveying a concept to a client, a picture speaks a thousand words—agree or disagree?

We agree, 100%. We've discovered that most couples don't just appreciate visual aids—they love them. Describing a sunset beach ceremony or a floral arrangement in words is one thing, but visually sharing that concept is entirely different. Visualist provides our couples with a new way to see and approach their wedding design.

In destination wedding planning, every detail matters, and every vision is unique. Visualist not only brings our couples' wedding dreams into vivid reality but also ensures that we're all on the same page, envisioning the same breath-taking moments. This visual language transcends words, making sure every nuance of their dream wedding is understood and realized.

Using Visualist, part of our all-in-one wedding planning tools, allows us to collaboratively pinpoint preferences, adjust details in real-time, and experiment with different concepts together. This interactive approach enriches our process, ensuring that what we dream together is exactly what we create.

A picture doesn’t just speak a thousand words—it speaks volumes of dreams, ideas, and emotions. Visualist is an invaluable asset in bringing wedding visions to life with impeccable clarity and creativity.

The main ingredients of a healthy client relationship are...

Building healthy, enduring relationships with our couples is the cornerstone of everything we do at Lotus Events & Weddings. While there's no single secret to success, our approach is rooted in a combination of essential values and practices.

We rely on:

• Professionalism and Clear Communication. These set the tone for our interactions, ensuring every couple feels valued and respected. Using client communication software, we keep our couples 'in the loop' and comfortable with every detail.
• Honesty, Trust, and Transparency. We provide genuine advice and feedback to help turn their dream wedding into reality. Our project management tools for wedding planning share every detail of the process, leaving no room for doubt or confusion.
• Empathy, Love, and Respect. These values allow us to connect deeply with our couples, guiding them through the planning process with sensitivity and care. We infuse love into every detail and treat every couple with the utmost respect, creating a welcoming and inclusive atmosphere.
• Active Listening is our superpower. It’s not just about hearing what our couples say but truly understanding their wishes, concerns, and dreams. This genuine desire to listen forms the foundation of our strong relationships.

At Lotus Events & Weddings, we don’t just plan weddings; we build lasting relationships based on these principles. Utilizing tools like Visualist helps make every journey to the altar as unique and special as the love stories we are honored to celebrate.

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Learn more about Lotus Events & Weddings on their website, or say aloha to Lisa on Instagram.

Afia Bayayi is vibrant and spirited—an energy which is replicated in the colourful floral compilations she has created to adorn intimate wedding celebrations for newly-weds, to store launches for Adidas.

Before finding her passion in floristry, Afia worked as a teacher. However, a DIY-approach to the floral design of her own wedding acted as a re-education for Afia and opened the door to a new life as a creative entrepreneur—and so began A F M E N A.

Afia recounts her experience of allowing her creative expression to bloom, shares the lessons she has learned along the way, and explains why bold should always be considered beautiful.

A budding creative

I began my journey with flowers at 18, crafting the floral arrangements for my own wedding in a simple DIY fashion. Seeing the fruition of a design I envisioned was immensely gratifying. Throughout my years of education, I never quite identified as a creative so taking on the responsibility of crafting my wedding arrangements was an awesome challenge.

As word spread, I found myself the designated florist for friends and family gatherings, all while teaching full-time. It brought me great joy to extend this service to loved ones but  it was only during my maternity leave, after welcoming my first son, that the spark ignited. Inspired to create a home-based career, I decided to formalise my passion by registering it as a business. Thus, my hobby blossomed into a profession.

Upon returning from maternity leave, I resumed teaching while simultaneously managing my growing business. Balancing both roles was demanding, yet I remained driven by my aspiration to transition to full-time entrepreneurship. A year and a half later, with the arrival of my second son and another stint of maternity leave, I seized the opportunity to further propel the growth of my business. By the time my daughter was born approximately two years later, I made the bold decision to commit fully to my business endeavours and I’ve never looked back.

Lessons from the classroom

Transitioning into entrepreneurship, I've found many skills from my teaching career to be readily transferable. My ability to engage effectively with people—whether clients, prospective clients, fellow vendors, or staff—all stems from the strong interpersonal skills developed in the classroom.

Furthermore, effective communication is a cornerstone of teaching and I would say that directly translates into providing exceptional customer service.

Lastly, everyone knows that teachers are and need to be exceptionally organised. The organisational prowess essential for managing a household with three homeschooling children and juggling the myriad of responsibilities of running a business has proven extremely valuable.

We learn as we grow

Navigating my entrepreneurial journey solo presented its share of hurdles. Throughout the journey, I had to cultivate my business acumen—often through trial and error. Financial missteps were a common occurrence, which unfortunately led to wasted resources. Looking back, I realise the significance of closely monitoring the profitability of each project from the outset. In my early days, I sometimes found myself so immersed in bringing my creative designs to life that I neglected to prioritise profitability. I am passionate about my work and found every opportunity exciting, I now recognise the importance of ensuring that each endeavour is financially viable.

One significant challenge was the absence of a business partner to share the workload and brainstorm ideas with. Today, recognising and harnessing the creative strengths of each member of my team is vital. Granting ownership in areas that align with their strengths encourages a sense of empowerment. I place my trust in the creative judgment of my team which pushes them to excel in their contributions.

Additionally, grappling with imposter syndrome, particularly as a Black business owner, led me to shy away from being the visible face of my brand. However, I came to realise that personal connection plays a pivotal role in consumer engagement. By not stepping into that role, I inadvertently hindered the growth potential of my business. Embracing this realisation, I now understand the importance of being authentically present as the face behind my brand.

Bold is beautiful

As someone who embraces boldness and individuality, I aim to make a statement and leave a lasting impression, both personally and professionally—I'm your red lip, afro wearing, fabulous-earrings-always type of girl.

This essence defines who I am and I strive to embed my work with the same sense of flair. In my floral designs, I seek to strike a balance between my creations being clean and bold with the infusion of vibrant colours and playing with textures to create stunning arrangements. Just as I express myself boldly, I want my floral creations to speak volumes.

A word of advice

I'm recognised for presenting mixed florals as a choice to clients, a contemporary approach that is unique where we seamlessly merge fresh and silk flowers in our arrangements, aligning with our commitment to sustainability.

Focusing on a niche is crucial. Discover your distinct style and remain consistent. Avoid trying to cater to everyone. This strategy simplifies the process of attracting your target clients and enables them to find you more easily.

If I were a flower...

Anthurium. I love the tropical vibe.

Moodboarding is one of the most underrated stages of the interior design process. Traditionally, it can be tedious and time-consuming. Fortunately, the industry has developed smart moodboarding tools that reduce the time spent from several hours to as quick as 30 minutes!

Why is moodboarding so important? In the interior design industry, it's better to show than tell. You’ll often encounter clients who struggle to describe their vision or misinterpret certain styles. They might say they want a 'cottage' themed room but actually prefer a mid-century modern design. This is where moodboards come in handy!

But do interior design businesses really need moodboarding software to create good moodboards? Let's explore three key benefits of using a moodboarding tool...

This article will explore:

• Efficiency: Discover how smart moodboarding tools save time and simplify the design process.
• Organization: Learn how to easily curate, store, and manage design elements.
• Collaboration: Enhance client communication with real-time sharing and feedback features.

How do smart moodboarding tools help?

Not sure what a smart moodboarding tool can do for you? Here is a walk-through of the three key stages of moodboarding...

Curate your references and inspiration with ease

The first stage involves collecting images, textures, colors, and other visual elements that showcase the design concept. You can download elements from platforms like Pinterest, Houzz, or even image search engines.

A moodboarding app or software facilitates easy access to the reference elements you have collected so they don't get lost in your folders or downloads. It allows interior designers to either save images directly to their digital library or upload their elements to a designated storage.

Flawless moodboard creation in minutes

Once a pool of inspiration is gathered, the next step is to organize the elements to form a cohesive and aesthetically pleasing moodboard.

Smart moodboarding softwares like Visualist often have auto-layout features that arrange images in the way you prefer automatically. Additionally, some come with handy design tools such as background removal and image editing to help you create polished and professional-looking moodboards.

Share and collaborate with your clients in real time

Finally, the completed moodboard needs to be shared with clients for feedback and approval. With an interior design moodboarding tool, designers can share them instantly through email or direct download links.

Even better, some smart moodboarding software even offer direct commenting or annotating on the board to save time and space. This enhances client communication and speeds up the decision-making process. No need for lengthy email exchanges!

Simplify the design process with an interior design tool...

Gone are the days when creating moodboards took hours off your workday. With interior design tools like Visualist, you can do more in less time! Invest in a reliable app to easily gather and store inspiration, create polished presentations, and facilitate real-time collaboration with clients for better communication and decision-making.

Looking for software that's worth every dime? Try the Visualist app today.

Today's wedding business to-do list:

• Emails, emails, emails!
• Respond to 10+ new client enquiries
• Chase florist
• Meet with catering team
• Edit + post Instagram reel

And that's not even the half of it...

Sound familiar? Owner, lead planner, client coordinator, chief marketer—running a wedding business means wearing many hats. Your daily to-do list never shrinks. But what if you could get all these tasks done on time and free up more time to focus on beautiful designs and meaningful client connections?

You might have thought about hiring a wedding planning assistant. But have you considered AI-powered software? It can help you in the same way for a fraction of the cost! AI tools can handle repetitive tasks like social media management, vendor coordination, and data management.

Implementing an AI assistant into your wedding planning workflow is easier than you might think.

In this article, we'll cover:

• The advantages of having a virtual assistant for your wedding business
• Suggested ways to use an AI assistant
• How integrating AI can benefit your wedding business

Do I really need an assistant?

In any profession, hiring an assistant is a smart move. An assistant makes operations smoother, improves client communication, and frees up your time.

Like a human assistant, an AI assistant can manage daily administrative tasks. Think managing client communications, invoicing, coordinating with vendors, preparing client presentations, and creating concept boards.

How do you know if you need an AI assistant for your wedding business?

1. How much time am I spending on admin?

If administrative work takes up a lot of your time, it's worth getting extra help. What would you do with an extra 4 hours in a day?

2. What tasks do I need help with?

Which tasks need your unique design eye and personality? Which tasks could you hand off to an assistant with clear instructions? Be clear about what you need help with and how it would enhance your wedding business.

3. How much am I willing to invest in an assistant?

AI assistants are more affordable than hiring multiple staff. They come with built-in training and work efficiently—a budget-friendly option with great results!

How an AI assistant can benefit your wedding business

What tasks can an AI assistant help you with?

Efficiently respond to client inquiries

Effective communication is key in maintaining client satisfaction from the first inquiry, all the way to the big day. According to the UK's 2024 Wedding Industry Report, 43% of couples expect responses to initial inquiries within 48 hours, which requires 24/7 monitoring of your inbox and a big portion of your time and attention.

An AI assistant can monitor client inquiries and send ready-made template responses to prospective clients.

Creation of concept boards

AI tools can streamline the creative process. They provide access to vast databases of images, themes, and styles. Planners can quickly gather inspiration and ideas. AI-powered image recognition technology allows planners to search for specific elements or themes. This ensures every detail aligns with the client's vision. AI tools also help organize and arrange images into visually appealing concept boards, saving time and effort. By leveraging AI, wedding planners can efficiently communicate their creative concepts to clients. This fosters clearer understanding and collaboration throughout the planning process.

Summarising client information

AI tools act as trusted assistants for busy wedding planners. They help digest and summarize intake forms, client questionnaires, and feedback. With smart algorithms, these tools sift through details and pick out important nuggets. It’s like having a reliable sidekick for organizing and highlighting key points. Instead of drowning in paperwork, planners can connect with clients and bring their dream weddings to life. With AI, wedding planners can streamline their workflow and deliver personalized, memorable experiences for their couples.

Is it time to hire a virtual assistant for wedding businesses?

If you're a wedding planner spending most of your time on lesser-priority tasks, take this as a sign to hire a virtual assistant for wedding businesses. VAs excel at administrative tasks, vendor coordination for weddings, digital marketing, and customer service. This frees up more time for your core responsibilities.

Here's the twist: while traditional virtual assistants are great, technology offers another option—software-based virtual assistants! These digital, non-human assistants use automation and AI to perform tasks with speed and precision, providing an alternative solution for wedding businesses.

Small homes and clutter are not synonymous. Walking into a 700-square-foot living space can (and should) feel like entering a spacious oasis with all the necessities for cosy, practical, and enjoyable living.

Bearing this in mind is now more important than ever. According to a recent NY Times report, smaller homes are the future of housing now that mortgage rates have reached a two-decade high. As a result, denser communities of duplexes and small-lot homes are on the rise. A recent John Burns Research and Consulting survey found that hundreds of architects forecast a significant decrease in their average house size.

This however, should not deter interior designers—interior design is not about how big the house is, but how you make it feel like home.

Unfortunately, though, it’s much easier said than done. Navigating the upturn in smaller canvases is nothing short of challenging for interior designers. In 2024, designers are forced to find their feet  in a turbulent market. Is there any need to hire an interior designer to decorate such a small space?

The answer, thankfully, is yes. The sharp incline in small-space living does not stem from a disinterest in a nice home. In reality, people are adjusting to the current state of the economy. Increasing housing costs, and growing populations make homeownership a reserve of the wealthy, but that doesn't mean comfortable, stylish living has to be compromised too. Simply put, interior design is not a dying profession but one ready to evolve.

There are a million reasons why an interior designer's services are just as valuable in today's market as ten years ago—the trick is convincing the public of the same and learning how to adapt accordingly. With the influx of small homes, interior designers find themselves in unfamiliar territory. How can interior design businesses adapt and cater to the shrinking homes trend? Our advice: get creative, adapt to the needs of small space occupants, and accommodate your services and practices to fit the current homeowners market.

Why are homes shrinking?

Shrinking homes do not mean shrinking opportunities for interior designers. However, it does entail catering to a new market of homeowners—homeowners eager to make their new spaces both practical and personal.

For every homeowner putting their house on the market and comprising square footage for small-space living is a million reasons to do so. From financial considerations to sustainability issues, there is plenty of conversation to be had surrounding the benefits of owning a small home. For an interior designer, walking away from every one of these small-space projects with a sense of fulfillment and satisfaction—for both you and your client—is priority. Understanding the motivations behind this trend is key. For just a moment, let’s put ourselves in the shoes of these down-sizers.

Millennials, a generation riddled with student debt, are running on a treadmill. It's hard to get ahead when the cost of living is increasing at a faster rate than average income, according to a 2022 Economics Observatory report. In short, its no surprise that this generation of homebuyers are downsizing—for many, smaller homes are the only affordable way to get on the property ladder in the current housing market. For others, opting for small-space living offers financial freedom and a means to indulge in their passions—a generation of avid travellers and social butterflies still need a cosy place to call home. Recent retirees also make up a majority of tiny house owners globally. Smaller homes are more affordable and easier to maintain for older individuals or couples who no longer need the excess space. Naturally, comfortability and accessibility are key to making a baby boomer's house feel like a long-term home. But, they can't achieve this on their own.

Jamie Dibble, longtime artist and Channel 4's Big Interior Design Battle finalist, has witnessed this trend trickle its way into the interior design industry firsthand, and in fact attributes much of the shrinking homes trend to our collective shifting attitude to sustainability, "The way we live these days is changing all the time. I think there's a few different reasons people are opting for small space living… our effect on the environment is  becoming more and more important to people and I think this is forcing us to take a long hard look at how we live, how wasteful we can be and what we can do better. Not to mention the cost of energy these days are all over the place- let's face it, winters can be harsh but no harsher than the cost of heating a big old house!"

Regardless of reasoning for living in a smaller square footage, small home dwellers share a common desire for a simpler life and a beautiful home. How can an interior designer make their homes reflect this feeling of simplicity to make themselves desirable in the new housing market?

How does less become more?

Small spaces need big thinking. To make interior design services valuable in the current housing market, creativity and innovation must be an integral part of the offering.

With small-space living comes new demands. A small room cannot be designed in the same way that a grand and spacious one is. According to Jamie, the key to making smaller rooms work is seamlessly combing comfort and function, "Creating really smart, functional designs for these multifaceted rooms without compromising on the beauty of the overall design is really important."

Functional design requires a defined understanding of the desired function of the space, which is why Jamie stresses that despite the quicker turnaround of small projects, a deep understanding of your clients is still of paramount importance—perhaps even more so compared to a larger project!

Whilst Jamie might be taking on an increasing number of clients living in smaller spaces, they certainly don't come with less baggage—Jamie observes, "One thing that hasn't changed is our love of stuff!" If there's one thing Jamie's years of experience have taught him it's the importance of finding unique and hidden storage opportunities in every room.

Working with limited room and storage space makes capturing the flow and feel of a home tricky. In a small home with limited space, Jamie explains that all rooms need to be multifunctional, "While smaller properties can be beautiful, it does mean each of the rooms now need to work that much harder to be functional. Creating really smart, functional designs for these multifaceted rooms without compromising on the beauty of the overall design is really important. That's been my biggest challenge lately! "

If rooms themselves have multiple functions, so too must the furniture within them. Finding the right manufacturers can make or break a project. Without innovative furniture, interior designers cannot deliver clients the pretty yet practical homes they are searching for. Thankfully, a plethora of manufacturers have responded to the demand for furniture pieces that are customisable, multi-purpose, and adaptable.

Furniture suppliers perfect for small homes:

• Murphy Wall-Beds. Murphy Wall-Beds is a U.S. based company that manufactures durable, high-quality fold-away beds. All of their designs are multifunctional and customisable to fit all needs.
• Resources Furniture. Resource Furniture specialises in multipurpose design. From wall beds, to seating, the company sells furniture that maximises space, offers storage solutions, and transforms any space into a functional room.
• Pickawood UK. Pickawood is a UK-based manufacturing company that makes bespoke and dynamic furniture for all spaces. Designers can choose from a preselection of adaptable furniture or order made-to-measure shelving, cabinets, closets, wardrobes, and tables.

Our personal space and what we call home is directly reflected in how we live and feel. Creating a space that is not cluttered and supports mindfulness is key to making a small home work. When designing smaller houses, a holistic and creative approach to design can ensure client satisfaction and wellbeing.

Small homes = opportunity not restriction

A good interior designer possess a love for beauty, a knack for functionality, and an intuition for  client-centric design.

As the housing market shifts towards denser communities and downsized homes, the spirit of adaptability that defines the interior design industry is what will keep design businesses afloat.

Small home dwellers share a common desire for simplicity and beauty in their living spaces. This presents interior designers with the chance to reimagine their approach and offer innovative solutions that maximise functionality without compromising on aesthetics.

By understanding the motivations behind the trend towards smaller homes and embracing creativity and innovation, interior designers can thrive in this evolving market and create beautiful and practical living spaces in even the smallest of homes.

The pathway of water, the curvature of ancient wooden statues, the human body—in all these abstract forms, Colombia Everett sees a shape that can be traced, printed, assembled, polished, and worn as an ornate piece of jewellery.

Colombia Everett is a material librarian, product designer, and the founder of Studio Agaea—a brand exploring the intersection of digital and traditional craftsmanship through fine silver jewellery pieces.

Studio Agaea's debut collection, Naiads, takes inspiration from the fluid spirit of the water nymphs of ancient Greek mythology. Every Studio Agaea piece is a labour of love, meticulously designed and handcrafted by Colombia Everett herself, the process of which she intentionally lays bare to the end wearer.

We spoke to Colombia about her respect for craftsmanship, developing sustainable practice, and the beauty to be found in "imperfection".

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On craftsmanship

Studio Agaea in three words: Process. Texture. Connection.

Jewellery making is a traditional technical craft that can be enhanced by different design mediums. My design practices are derived from a speculative, multidisciplinary approach. I consider myself a material-first designer, having completed my master’s in material design and working as a material librarian at an architectural firm. For me, having a deep understanding of the materials I am working with enables me to explore and stretch the limits of design with the material.

By approaching design digitally, with 3D rendering, I can experiment with forms and shapes not readily possible with traditional jewellery techniques. The freedom of the tools allows for more risk-taking that explores the limits of possibilities, operating on the edge I can use the 3D printing to evaluate the feasibility of my designs.

My designs are heavily influenced by the process. I actualise them using Blender—a 3D mesh software—and to me, it is like modelling in clay, but with the opportunity for extreme precision. The software imparts on the design process an experimentalism and organic fluidity that is especially similar to clay. Printing the pieces in 3D adds a topographical texture which enhances the fluidity of the pieces. The jewellery forms encourage connection, the open structure exposes the skin allowing the wearers' skin to act as the gems.

On imperfection

I want my pieces to hint at how they were made, when I think of traditional craftsmanship, the identity of the craftsman is evident. It can tell the story of how the piece was made. I associate perfect finishes with mass manufacturing, which of course is fine but I want to celebrate and tell the story of the entire making process, and it's the 'controlled imperfections’ that give my pieces their individuality.

I love the idea of Wabi Sabi, the centering of transience and imperfections in life. I believe perfection is somewhat unnatural and that translating the beauty of nature into these pieces requires an openness to imperfection. The jewellery being imperfect allows them to be one with the wearer, in contrast to perfection that can only exist separate from the person. I want my work to become an element of the wearer.

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On Silver

I have always preferred silver in the jewellery I wear, so my first collection leaned heavily into it. Despite this, I am very open to using gold as I progress with future collections. I find that they convey very different feelings, the silver feeling far more fluid and watery than the gold which made it more suitable for Naiads. Metals are very interesting to work with and are extremely versatile, they can take any form when worked correctly. I love the way the casting can capture the entirety of 3d prints and all the design intricacies.

On influence and inspiration

for its design influences. The softness and abstract structures are translated into fluid curved textures that emulate the female form. I think the female body should be celebrated and I admire how we have interpreted it over and captured its beauty. I wanted to pay homage and create a new interpretation that can also be worn on the female body. I also found inspiration in ancient Minoan wooden statues. The forms of these pieces are simple but emotive and playful.

I would say I’ve subconsciously been influenced to be open to different aesthetics. Direct exposure and immersion [to different cultures] has led me to adopt and build on the elements that surround me—it is like learning a language, you can only truly understand if you are surrounded constantly, and then slowly one's accent changes to become like those around you.

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On sustainability

Sustainability has always been a driving force in my design principles and played a major part in my studies. However, I am aware that not all elements are perfect. I am investigating alternative filaments that can be used for pre-casting prints, but I use recycled silver for my pieces and this contributes to a circular economy and ensures the silver finds a new purpose. Ultimately though jewellery is designed to last, and can be passed on to another home down the line.

On the future

Jewellery is just one aspect of design that I want to explore. I think of Studio Agaea as a design studio that currently uses jewellery as its primary design vehicle. I hope to expand to working on product and furniture design within the high-end/luxury market, using new materials that have zero impact on the environment.

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Learn more about Studio Agaea on their website and discover upcoming collections on Instagram.

Clear communication is the cornerstone of a successful planner-client relationship in the wedding industry. Each wedding is unique, demanding transparency for a smooth experience.

Today, leveraging digital tools is key. Features in wedding planner CRM systems enhance responsiveness and transparency. From project management tools like Trello to messaging apps like Slack, these tools streamline communication.

This article covers essential topics:

• Effective client communication strategies for wedding planners
• Is email still effective?
• Automating communication with client communication software

Ready to optimize your wedding business's client management? Let's dive in.

What constitutes effective communication for wedding planners?

Good communication isn't just about conveying information—it's about collaboration. Clients share their wedding vision, you offer expertise, and together, you transform ideas into reality.

How can you ensure effective client communication? Here are three key indicators:

• Timely and consistent: Respond promptly, schedule regular updates, and maintain consistent contact to provide ongoing support and prevent misunderstandings.
• Personalized: Tailor your communication to each couple's preferences. Address them by name, reference specific details from consultations, and customize recommendations to align with their unique style.
• Meaningful and professional: Maintain a professional demeanor while demonstrating genuine care. Actively listen, show empathy, and address clients' emotions and concerns.

Remember, communication is a dialogue. Foster open channels where clients feel heard and valued. Encourage their input, listen attentively, and integrate their feedback into the planning process seamlessly.

Is email still the best tool for wedding planners?

Email has long been the go-to for wedding planners to share details, track conversations, and document decisions. However, in today's fast-paced world, it might be holding back efficient collaboration between planners and clients.

Why is that?

Research by Microsoft highlights that employees spend up to 8 hours weekly on emails—almost 2 hours daily, a significant chunk of time for busy wedding planners.

The issue lies in email overload. Important messages can get lost in cluttered inboxes filled with promotional emails. It's frustrating to sift through dozens or even hundreds of irrelevant emails before finding client inquiries or sending crucial updates.

Moreover, email threads often sprawl into chaotic, lengthy chains that make it hard to locate specific details or track tasks efficiently. While organizing folders or starring emails can help, managing emails manually is time-consuming and prone to oversight.

Despite its longevity and reliability over the decades, email isn't evolving as swiftly as AI-driven alternatives. Embracing modern client communication software tailored for wedding planners—like CRM systems—can streamline interactions, ensuring faster responses, organized workflows, and enhanced client satisfaction.

Beyond email: Enhancing client communication with digital tools

While email has been a stalwart in wedding planning, today's couples desire a more interactive experience. It's time to explore cutting-edge project management tools to revolutionize client communication.

Why embrace digital tools now?

• Streamline idea sharing. Digital platforms facilitate easy sharing of ideas, inspirations, and visuals between planners and clients. For instance, clients can share inspiration folders, and you can send regular progress updates effortlessly.
• Focus discussions. Organized tools keep discussions targeted on crucial details like floral arrangements, venue layouts, and color schemes, ensuring everyone stays aligned.

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• Automate reminders. Advanced tools feature automated reminder and messaging systems for meetings and deadlines, reducing manual follow-ups and maintaining smooth operations.
• Reclaim productivity. By automating routine tasks, you free up time for focused planning, fostering creativity and preventing burnout among planners.

Wedding planners, elevate your client communication game!Clear and effective communication is key to successful wedding planning. Prioritize timely updates, personalized interactions, and open dialogue to foster trust and satisfaction.While email has been a staple tool, its organizational challenges and time constraints no longer meet the demands of modern wedding planning. Embrace digital solutions like wedding planner CRM and client communication software to streamline idea sharing, focus discussions, and automate reminders and messaging.

Effective project management binds an interior design business. Apart from timelines and budgets, it ensures exceptional client service.

Successful interior design firms use project management software to streamline tasks like scheduling and communication. This frees up time for creative work.

Considering project management software for your business?

Here's what we'll explore:

• Benefits of efficient project management in interior design
• Enhanced efficiency and client experience with project management software
• Factors to consider when choosing interior design project management tools

The role of an interior designer

Running a successful interior design business requires more than design skills. As a business owner, you must master:

• Financial management. Track expenses, adhere to budgets, issue accurate invoices, and analyse profitability.
• Communication. Engage effectively with clients and vendors for satisfaction.
• Scheduling. Plan projects, allocate resources, and manage tasks to avoid delays.
• Marketing. Build a strong brand online to attract clients and stand out.

Many designers hire assistants or invest in project management software to handle growing responsibilities efficiently.

Increasing advancements in AI mean the software available to interior designers is ever evolving.

As it stands, here are some of the main benefits of incorporating a project management software into your interior design business...

Enhanced business efficiency

Project management software provides a centralised platform for managing tasks, timelines, and resources. Interior designers can allocate tasks efficiently, track progress in real-time, and identify potential bottlenecks to optimise project efficiency and productivity.

Easy client communication

With features such as messaging, file sharing, and task assignments, interior designers can easily communicate project updates, share ideas, and solicit feedback from clients. A project management software allows your client to feel informed and involved from concept to completion.

Efficient file management

Project management software allows you to organise project files, store important documents, and maintain a structured timeline of project milestones and deadlines. This helps in reducing clutter and minimises risk of losing important files.

Improved time management

Project management software provides tools for scheduling and tracking progress. Interior designers can create detailed project schedules, set deadlines for each task, and monitor progress.

Increased client satisfaction

The smoother the workflow and communication, the happier the clients! By involving clients in the design process and keeping them informed every step of the way, designers can build trust, manage expectations, and ultimately deliver results that meet or exceed client expectations.

Four factors to consider before investing

Each designer's needs vary, so choosing the right project management system for your interior design business is crucial. Here are key factors to consider:

Cost

Evaluate affordability and long-term value of software with tiered pricing plans.

Scalability

Ensure flexibility to expand with project complexity and team size.

Integration

Choose software that integrates smoothly with existing tools.

Training and Support

Provide resources like tutorials and reliable customer support for optimal software use.

Investing in project management software for your interior design firm?

Operating an interior design business involves managing finances, coordinating clients and vendors, and more. Streamline these challenges with effective project management software.

Before investing, weigh these factors: cost, scalability, integration, and training/support. Choose software that fits your budget, scales with your business, and integrates seamlessly with your existing tools.

Olivia Steingraber and Megan Kronser are the co-founders of new wave wedding and event consultancy,  Coulee Creative House. Before that, they were impromptu co-planners of their friend's wedding. Before that, they were simply best friends.

Friends to co-founders is not an unusual story, but a heartwarming one all the same. What is entirely unique is the pair's approach to event planning and their method of weaving a distinctly modern style with the traditional beauty of weddings.

We spoke to Olivia and Megan about their journey into the wedding industry, the joy of building a business with your bestie, and the creation of Coulee Creative House—"a home for celebrating all things beautiful!"

How did Coulee Creative House come to be?

The journey into wedding planning began unexpectedly for us, sparked by the impending nuptials of our dear college friends back in the fall of 2021. At that time, Megan was immersed in project management for a company in  New York, while Olivia had always harboured a keen eye for design.

As our friends deliberated over the perfect timing for their big day, we found ourselves naturally stepping in to offer our assistance. Megan seamlessly transitioned into the role of the day-of coordinator, leveraging her organisational skillset, while Olivia's innate talent for design flourished as she took charge of creating floral arrangements and crafting the aesthetic vision for the event.

The experience was transformative, yet challenging. In the whirlwind leading up to the wedding, we poured our hearts into assisting a dream day for our friends,, from coordinating logistics to transforming a simple pavilion into a reception venue. As the night before the wedding approached and exhaustion threatened to overwhelm us, we found ourselves lying awake, fuelled by adrenaline, staring at the ceiling, pondering the question: "Were we made for this?"

In that moment, through the chaos and excitement, clarity dawned. The joy of creating something beautiful, the satisfaction of seeing our efforts come to fruition, and the deep sense of fulfilment we derived from helping our friends celebrate their love—it all resonated with us on a profound level.

From that night onward, there was no turning back. Our journey into the world of wedding planning had begun, ignited by an opportunity and fuelled by our passion for creating memorable experiences. Looking back, we are filled with gratitude for that pivotal moment and the path it set us on—a path where we have found not only a profession but a purpose, and where we continue to build our business surrounded by the people we love.

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From best friends to business partners—how has your relationship evolved?

Going from childhood besties to business partners has been quite the journey for us. I mean, we've practically been best friends since we were seven, so you can imagine the evolution of our friendship over the years has been pretty remarkable.

What's really cool about our dynamic is that while we share the same overarching goals and dreams, our individual strengths and skill sets couldn't be more different. Liv's the visionary, the creative powerhouse who's always buzzing with new ideas and thrives on making connections. Meanwhile, Megan is more of the executor, the one who thrives on organisation, creating systems and seeing projects through to completion.

Our partnership really started taking shape back in high school when we found ourselves teaming up on community projects and co-leading various clubs. Looking back, those early collaborations were like the training ground for what was to come. They laid down the foundation for us to seamlessly transition from being a dynamic duo as young teenagers to tackling bigger ventures together in the world of business.

Sure, there have been bumps along the road, like any partnership, but we've learned how to navigate those challenges by playing to each other's strengths and communicating openly. It's all about finding that balance between our shared vision and our individual strengths, and I think that's what makes our partnership so strong.

What advice would you give to other best friends considering going into business together?

First and foremost, make sure you're on the same page when it comes to values. Having common values that you both hold dear is like having a compass that keeps you grounded and rooted in truth, especially when things get tough.

Next, be prepared to put in the work—both in and out of the business. Building a successful partnership requires effort, communication, and a whole lot of patience. But it's not just about the business stuff; it's about nurturing your friendship too. Take time to laugh together, support each other's personal endeavours, and just enjoy each other's company outside of the business realm.

And finally, carry love, joy, and patience in your hearts. It might sound cheesy, but trust us, these qualities are like the secret sauce that keeps your partnership strong. Celebrate each other's successes, lift each other up during the tough times, and never lose sight of the joy that comes from doing what you love together.

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What sets Coulee Creative House apart from traditional wedding planning services?

What sets Coulee Creative House apart from traditional wedding planning services? Well, it all boils down to our commitment to connection and understanding.

At CC House, we're not just about checking items off a wedding planning checklist. We're all about getting to the heart of what our couples truly want and need for their special day. That means taking the time to really connect with them, to understand their vision, their values, and their dreams. We want to be more than just planners; we want to be partners in bringing their unique love story to life.

But that's not all. We're also laser-focused on meeting the needs of Gen-Z brides. We understand that today's couples have a whole new set of expectations and priorities when it comes to their weddings. They want experiences that are authentic, inclusive, and reflective of their personalities and values. And that's exactly what we're here to deliver.

So, whether it's our dedication to deep connection or our focus on serving the needs of the modern bride, Coulee Creative House is rewriting the playbook when it comes to wedding planning. Because we believe that every love story deserves to be celebrated in a way that's as unique and beautiful as the couple themselves.

How do you want your clients to feel?

Above all, we hope our clients feel at ease and truly excited for the present moment and the season ahead. Whether it's the anticipation of their big day or the joy of bringing their vision to life, we want them to feel a sense of excitement and possibility in every interaction with us.

Ultimately, our goal is to make our clients feel seen, understood, and cared for. We want their experience with Coulee Creative House to be not just about the end result, but about the journey itself—a journey filled with connection, creativity, and unforgettable moments.

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How did you begin to craft your brand identity?

Our brand identity isn't just about looking cool—it's a reflection of who we are and what we stand for. From the get-go, we knew that our personal brand and values would be at the core of everything we do. We wanted our branding to feel like an extension of ourselves, authentic and genuine.

But we also knew that to truly connect with today's audience, we had to stay ahead of the curve. That's why we made it our mission to understand what Gen-Z wants and needs. We're constantly strategising and innovating, keeping our finger on the pulse of emerging trends and cultural shifts.

As a creative agency, we're not just followers of trends; we're trendsetters. We're always pushing the boundaries, experimenting with new ideas, and providing inspiration to anyone who comes across our content. Whether it's through our vibrant visuals, our engaging storytelling, or our innovative approach to problem-solving, we want our brand to be a source of inspiration and excitement.

So, when it came time to craft our brand identity, we didn't just look outward for inspiration—we looked inward. We tapped into our own passions, values, and vision for the future, and let that guide us in creating a brand that's distinctly fresh, forward-thinking, and uniquely us.

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What's next for Coulee Creative House?

While our focus right now is on wedding coordinating, planning, and floral design, we have dreams of the evolution of CC House. One of our key strategies for evolution is through content creation. We believe in the power of storytelling and inspiration, and we're committed to leading the industry with trend-forward content that captivates and delights our audience.

Drawing on our background in marketing, we're uniquely positioned to create content that goes beyond the traditional boundaries of wedding planning. Our goal is to offer a holistic approach to wedding preparation, providing resources and advice that cover everything from styling tips to wellness practices. We want to be a trusted source of information and inspiration for brides at every stage of their journey.

But our vision doesn't stop there. We're also exploring new avenues for growth and innovation, constantly pushing the boundaries of what's possible in the world of wedding design and planning. Whether it's through new services, collaborations, or innovative approaches to client experiences, we're committed to staying at the cutting edge of our industry.

In short, our journey is just beginning, and we're excited to continue evolving, innovating, and inspiring couples as they embark on the adventure of a lifetime.

Follow Megan and Olivia's journey on Instagram and be sure to bookmark the Coulee Creative House website (coming soon!)

You didn't become an interior designer to handle admin. But to run a successful interior design business, you need to mix creativity with commerce.

Invoicing and billing clients can be a hassle. Yet, collecting payments and tracking finances is vital to keep your business afloat.

Luckily, digital tools can help you manage client accounts, create invoices, and collect payments. These tools use automation and AI to make your finances run smoothly, freeing your time for creative work and client relationships.

This article will explore:

• How efficient invoicing and billing boost a successful interior design business.
• How smart software helps manage payments and finances.
• Automated accounting tools for interior designers.

What efficient accounting means to an interior design business

Consistent income is crucial for a successful interior design business. Invoices must be sent and paid on time.

It’s easy to get overwhelmed with tasks and struggle to create invoices or chase payments. But what if you didn't have to? Accounting tools for interior designers can track your finances in the background.

Without the stress of missed or delayed payments, you can focus on growing your business and delivering top-notch services to clients. It’s a win-win!

Invoicing and billing tools for interior designers

A popular tool for interior designers is QuickBooks. This user-friendly automated accounting software manages bookkeeping, invoicing, expense tracking, and more.

How to use Quickbooks for your interior design business:

• Smart expense tracking. QuickBooks helps you track project expenses effortlessly. From fabric purchases to contractor fees, it keeps you on budget and highlights cost-saving areas, boosting profitability.
• Profit maximisation. Create detailed estimates, track project costs in real-time, and generate financial reports with QuickBooks. Identify undercharging areas and refine your pricing strategy to ensure healthy profit margins.
• Tax efficiency. Tax season is stressful for many interior designers. QuickBooks organizes your business income and expenses automatically. Come tax time, you'll have all the necessary documents, simplifying the process and potentially reducing your tax burden.
• Healthier finance management . With these benefits, you gain a solid grip on your business's financial health. Make informed decisions, invest strategically, and plan for future growth.

Interior designers, should you invest in an automated invoicing software?

In interior design, efficiency is key to success. Automated invoicing software is essential for streamlining operations and boosting productivity.

With automated invoicing, interior designers can ditch tedious manual processes. Generate and send invoices with a few clicks, freeing up time for creativity and client satisfaction. This software ensures billing accuracy and consistency, reducing errors and avoiding disputes with clients.

Automated invoicing software saves time and reduces admin tasks. It also enhances your professional image with polished, branded invoices. Tracking payments and managing finances becomes easy, offering insights into your business's financial health for informed decisions.

In today's competitive market, automated invoicing software is a necessity for interior designers aiming to thrive.

"Where did I save that [insert very important client file here], again?" If you're an interior designer who often asks yourself this question, you're in need of a better client file management system.

As the owner of your own interior design business, managing multiple roles is key. Organizing each client efficiently not only enhances their experience but also boosts your business's long-term success.

If you excel in design but struggle with organization, investing in a digital client portal can streamline client file management and relationships.

In this article we'll explore...

• How a digital file library can help you organise your interior design business
• Why efficient client file management is important to the success of your interior design business
• The most popular client file management tools for interior designers

Why should you organise design projects efficiently?

For interior designers, a well-organized file system is crucial for a smooth workflow and satisfied clients. It simplifies client collaboration and file access, allowing you to spend more time on what you do best—designing!

Benefits of Using Digital Tools to Manage Interior Design Files

• Collaborate in Real-Time: Digital platforms, like a client portal for interior designers, provide a central location for all project files, notes, and discussions. This makes it easier for team members, regardless of time and distance, to access information, stay on the same page, and collaborate in real-time.
• Keep Files Secure: Reputable digital platforms offer robust security features to protect sensitive project data. Automatic backups ensure information isn't lost in case of technical mishaps.
• Improve Client Relationships: Digital platforms give clients a clear view of the design process through a project portal. Good organization impresses clients and reassures them that everything is running smoothly at the right pace.

Client file management tools for interior designers

A popular file management system used by interior designers is Dropbox. As a leading cloud storage solution, Dropbox offers a secure and centralized space to store, access, and share all your business and design files, from initial sketches to invoices.

Three ways in which interior designers use Dropbox for interior design file organisation:

Client contract and onboarding

One of the most crucial stages of interior design is formalizing agreements and onboarding clients. Traditionally, this process is cumbersome, involving multiple emails, document revisions, and physical paperwork.

Dropbox simplifies this process by providing a unified hub for your contract templates and welcome kits. Create dedicated Dropbox folders for interior design clients, where you can securely store all relevant documents, including contracts, invoices, and project briefs. Share a link with new clients for easy access, review, and e-signing, ensuring you won't have to chase signatures or misplace documents.

Interior design file organisation and storage

With Dropbox, designers can create a structured folder hierarchy tailored to their workflow. Folders can be categorized by project name, client, room, or design phase, creating an easy-to-follow framework for storing and accessing files. This ensures that files are neatly organized and easy to locate, even as projects evolve and expand over time.

Not sure how to start? Organize your Dropbox folders for interior design clients using this structure:

• Projects: This will house all your client project folders, client information, design documents, mood boards, and anything related to the projects you are working on. Inside, create subfolders for each client project for ease of access.
• Templates & Resources: Store reusable documents and design assets here, such as contracts, AutoCAD blocks, presentation templates, and more.
• Marketing & Branding: Keep your marketing materials and brand assets. This includes your logo, branding files, marketing materials, and portfolio samples for proposals.
• Admin & Finance: Store business-related documents and financial records. This includes tax documents, receipts, business policies, and contact information for vendors and clients.

Creative collections and inspiration

Interior design is as much about creativity as it is about functionality. Dropbox's flexible platform enables designers to organize their creative collections in a way that best suits their needs.

Collections can be organized by style, color scheme, or project theme, helping you create the best structure for organizing inspiration. These collections serve as virtual mood boards, where designers can gather ideas, reference materials, and design references, and share them with clients or other vendors as needed.

TLDR: invest in a digital software to help you manage client and design files efficiently

A project management software acts a centralised hub for all files, it promotes real-time client collaboration and simplifies client file access for interior design businesses.

Three ways to use a client file management system:

• Store contract templates and welcome kits in one folder for easy editing and sharing.
• Implement a tailored folder hierarchy to allow for better search and recall.
• Compile inspiration photos or documents in a digital library for on-the-go inspiration.