How Jen Benson aligned vendors on one unforgettable theme

Jen Benson

Position

Wedding planner

Location

Denver, Colorado

Specialty

Inclusive event styling & editorial shoots

Fun facts

  • Fan of bold stripes & disco-era design
  • Collects vintage cocktail glasses
  • Once styled a wedding in under 48 hours
  • Believes every outfit tells a story

Inclusive vision, teamwork, overcoming chaos — my shoot’s heart

CHALLENGE

Big Vision, Too Many Moving Parts

Pulling off a styled shoot with a bold, inclusive theme is no small feat — especially when you're juggling a tight budget, multiple vendors, and a vision that’s anything but conventional.  For Jen, the challenge wasn’t just dreaming it up — it was getting everyone on the same page to bring it to life. Without a central hub, conversations were scattered, details slipped through the cracks, and staying creatively aligned became a constant uphill battle.

That’s where Visualist came in: turning Jen’s inspiration board into a shared creative HQ that kept every detail—and every collaborator—on the same page

The moodboard was the most critical piece of my invitation to the collaborators — this is the idea I have in mind, this is a visual representation of it, are you interested? Every single one of my dream team said, “Yes, let's do it”

Founder of Hitched AF

process

The chaos before the groove

Before Visualist, Jen struggled to keep her creative team aligned — scattered conversations and missed details made planning a chaotic mess. With Visualist’s moodboards and interactive tools, everything clicked into place. Her vision for Aqua Groove Oasis came to life in one clear, collaborative hub

before
after
Turning vision into clarity

Jen's styled shoot wasn’t just visually striking—it was effortless and seamless. She translated a bold, unconventional idea into a plan that won over vendors, kept everyone aligned, and delivered a final result that felt effortless. The secret? Pairing creative vision with a clear, visual process.

Sell the vision with a dynamic moodboard

Before anything was booked, Jen needed to win hearts and align minds. She created a bold moodboard in Visualist. Styled shoot judge, Terrica described it as "immersive... You can see, smell, and hear everything." By incorporating textures, color palettes, layered visuals, Jen brought the concept to life and was able to secure her dream team of vendors

Communication that clicked

With Visualist, Jen created a visual hub for vendor communication. Each image on the moodboard had sticky notes where collaborators could comment, ask questions, or confirm details. Feedback stayed in one place, visually anchored to what it referred to—so everyone could see, understand, and contribute without confusion

In sync for shoot day

The visual shot list that was created in Visualist's studio became the go-to resource on the day of the shoot. With everything visualized in advance, vendors knew where to be and what to do. From florals in the bar area to styling moments on the staircase, the team had a visual shot list to follow — so they spent less time figuring things out and more time creating

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Jen relied on sticky notes to streamline communication with vendors. Questions, comments, and confirmations were all found in one place

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Jen relied on sticky notes to streamline communication with vendors. Questions, comments, and confirmations were all found in one place

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Jen relied on sticky notes to streamline communication with vendors. Questions, comments, and confirmations were all found in one place

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result

Moodboards aren’t just for inspiration — they’re sales tools

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The moment my client saw her moodboard, she said, “This feels like me.” That emotional clarity helped her commit faster — and spend more. Visualist helped me not only visualize ideas but sell them with confidence

Founder of Hitched AF

12

Vendors added

100

Comments across
sticky notes

24

Days to sign the
contract

57

Vendors added

34

Comments across
sticky notes

8

Vendors added

16

Vendors added

49

Vendors added

CONCLUSION

Attract dream bookings

What started as a dream board ended up delivering real results. After the shoot, teaser content caught the eye of Jen’s dream publication and even landed her a new client who saw the reel and reached out to work together. It proved that a polished, well-communicated creative vision doesn’t just impress — it opens doors

A couple saw the teaser reel from the styled shoot content and said, “That’s the wedding we want.” Now we’re talking about recreating the styled shoot as their real wedding. I’ve never had that happen before!
Founder of Hitched AF

Ready to bring your shoot to life with more clarity and less chaos?

With a dynamic moodboard, your team stays aligned, your ideas stay organized, and your concept turns into reality — smoothly and creatively. Sign up for Visualist and try our Magic Fixer to transform images with just a text prompt

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