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Toni Caroline: The Creative's Bucket List

Megan Hill
&
Published:
01
Jul
2022
Updated:
06
Sep
2022

Toni Caroline is a London-based art director and fashion stylist. Toni has worked with major fashion brands and publications, including Paul Smith and Vogue Italia.

Toni wears clear glasses and smiles holding her grey whippet dog
Toni Caroline—stylist and art director

What iconic collection/item would you love to style?

Gosh, that's a tough one!

Maybe a Simone Rocha piece—her Fall 2018 RTW collection is stunning. There's a tartan look (look 16) which has a puff sleeve, belted waist and bows—it's a little 80s and reminds me of my childhood wardrobe.

Which designer would you love to collaborate with?

I would love to shoot for Lacoste. I love how preppy and colourful their collections are—whilst still being functional and very wearable.

Who is your dream person to style?

There are lots of stylish and interesting people that I would love to dress, but I'm going to have to go with Eliot Sumner. Not only is she super beautiful, but her style is androgynous and cool—I bet she'd look good in pretty much anything.

A collection of Toni's work

We asked Toni to share her 'bucket list concept'—the creative vision that she hopes to one day bring to life...

Next stop: Palm Springs

I am so desperate to shoot a womenswear story in the desert. I want to create a retro feel with old motels and mid-century houses—ideally in Palm Springs, California.

The shoot would feel feminine and elegant, with a dash of sexy. I'd keep the set and styling really colourful.

Having grown up in South West England, I find the desert landscape so alien and inspiring. I've travelled to Palm Springs a few times now; I love the people I have met there and all the beautiful mid-century architecture—it is possibly my favourite place in the world.

Visualist's interpretation of 'Next stop: Palm Springs'

Find more of Toni's work on her Instagram or her website.